rad-global.com website review

15 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.3 s.

A phone's processor spends 24.7 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

8 images could be 5.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 57. Pages that score under 90 lose visitors before the first paint.

10 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.

The page has 2,881 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Klaviyo costs a phone 155 ms of main-thread work and 386 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Shopify costs a phone 100 ms of main-thread work and 293 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

8 third-party services load with your homepage (Klaviyo, Shopify and Crazy Egg and others), adding 1,015 KiB and 386 ms of main-thread time.

About 234 KiB of JavaScript is downloaded but never used on this page.

15 files are served with short cache lifetimes, so returning visitors download them again (97 KiB).

60 KiB JavaScript is shipped twice across bundles.

Polyfills for old browsers add 19 KiB JavaScript that modern phones do not need.

10 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 13.2 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 19.0 s. Good is under 3.8 s.

Your largest element takes 6.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 133 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Scripts block taps and scrolling for 419 ms in total while the page loads. Good is under 200 ms.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.4 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 13.3 MB in 481 requests on a phone: images 6.1 MB (23), media 4.0 MB (1) and other files 1.4 MB (280). Under 2 MB keeps phones on slow connections fast.

2 images weigh 10.1 MB together. On a phone connection a single image that size takes seconds.

3 images (10.2 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

HOTDOG_WEBSITE.gif is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

By the Sustainable Web Design model, a visit to your homepage emits about 3.77 g of CO₂e: 451.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 tap targets are too small or too close together to hit reliably with a finger.

ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

8 visible links have no text or label, so screen readers cannot say where they go.

Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

Your meta description is 184 characters; Google truncates after about 160, so the end of your pitch is cut.

The homepage links to 254 pages on rad-global.com and 13 external pages.

Your Organization JSON-LD is missing logo, description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

https://rad-global.com/pages/ethos has no meta description, so Google writes the search snippet from whatever text it finds.

https://rad-global.com/products/r-a-d-one-v2-leopard, https://rad-global.com/products/r-a-d-one-v2-r-a-d-x-rogue, https://rad-global.com/products/r-a-d-one-v2-graff-pink, https://rad-global.com/products/r-a-d-one-v2-flat-white, https://rad-global.com/products/r-a-d-one-v2-dark-gum and https://rad-global.com/products/r-a-d-one-v2-blue-iris-black-oyster and 8 others use the same meta description. A description written for each page earns more clicks.

https://rad-global.com/pages/ethos, https://rad-global.com/products/r-a-d-one-v2-leopard, https://rad-global.com/products/r-a-d-one-v2-r-a-d-x-rogue, https://rad-global.com/products/r-a-d-one-v2-graff-pink, https://rad-global.com/products/r-a-d-one-v2-flat-white and https://rad-global.com/products/r-a-d-one-v2-dark-gum and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 92 found) and read each the way a search engine does.

6 of 24 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 325 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 37 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.