raevbikes.com website review

18 files are served with short cache lifetimes, so returning visitors download them again (234 KiB).

About 352 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.

18 images could be 3.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

8 third-party services load with your homepage (jQuery CDN, Shopify and xcottons.com and others), adding 1.4 MB and 426 ms of main-thread time.

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 550 ms.

About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

Shopify costs a phone 93 ms of main-thread work and 399 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

Cloudflare CDN costs a phone 4 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

1 long task block the main thread while loading, the longest for 96 ms. During a long task the page ignores taps.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

Your largest element takes 23.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “RAEV Electric Bikes — Retro Style, Modern Performance Shop …”.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

Visually, the page fills in at 9.5 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 3.7 s on a phone. Good is under 1.8 s.

For real visitors the layout shifts by 0.19 (75th percentile). Good is under 0.1.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 143 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

The layout shifts by 0.138 while loading, so content jumps under the reader's thumb. Good is under 0.1.

3 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 389 requests on a phone: images 3.9 MB (44), scripts 1.1 MB (138) and other files 772 KiB (102). Under 2 MB keeps phones on slow connections fast.

7 images are downloaded at several times the size a phone draws them, for example JJL06384.jpg at 1,980 px wide, shown at 290 px. Resized copies would save about 1.7 MB.

JJL06384.jpg weighs 724 KiB. On a phone connection a single image that size takes seconds.

9 images further down the page (2.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

1 image (724 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

By the Sustainable Web Design model, a visit to your homepage emits about 1.84 g of CO₂e: 220.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

12 buttons have no accessible name, so screen readers announce just “button”.

5 tap targets are too small or too close together to hit reliably with a finger.

<html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

34 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

9 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4, h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

There is no <h1>, so neither visitors nor Google get a clear main headline.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

3 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

The homepage links to 89 pages on raevbikes.com and 10 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

Your homepage links to https://raevbikes.com/-support, which answers with an error. Visitors hit a dead end and search engines drop it.

https://raevbikes.com/collections/electric-bikes/-bikes, https://raevbikes.com/collections/all-parts-accessories/-parts, https://raevbikes.com/pages/raev-care, https://raevbikes.com/pages/return-policy, https://raevbikes.com/pages/shipping-policy and https://raevbikes.com/pages/warranty and 8 others use the same meta description. A description written for each page earns more clicks.

Your homepage links to 1 page by a URL that isn't its canonical one, for example https://raevbikes.com/collections/electric-bikes/-bikes, whose canonical is https://raevbikes.com/collections/electric-bikes. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

https://raevbikes.com/collections/electric-bikes/-bikes, https://raevbikes.com/collections/all-parts-accessories/-parts, https://raevbikes.com/pages/raev-care, https://raevbikes.com/pages/product-registration, https://raevbikes.com/collections/batteries-chargers and https://raevbikes.com/collections/rear-rack and 1 other have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 25 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 360 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 13 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 33 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.