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raiders.com website review

Visit site (opens in a new tab)Reviewed 29 October 202649 issues · 89 checks

This review found 49 issues worth fixing on raiders.com, 20 of them high impact, across 89 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.9 s2.4 sMay 9Oct 242.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.4 s
May 23, 20262.5 s
May 30, 20262.6 s
Jun 6, 20262.7 s
Jun 13, 20262.9 s
Jun 20, 20262.9 s
Jun 27, 20262.9 s
Jul 4, 20262.8 s
Jul 11, 20262.8 s
Jul 18, 20262.8 s
Jul 25, 20262.8 s
Aug 1, 20262.7 s
Aug 8, 20262.7 s
Aug 15, 20262.6 s
Aug 22, 20262.7 s
Aug 29, 20262.6 s
Sep 5, 20262.6 s
Sep 12, 20262.6 s
Sep 19, 20262.5 s
Sep 26, 20262.5 s
Oct 3, 20262.6 s
Oct 10, 20262.5 s
Oct 17, 20262.6 s
Oct 24, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
116 ms103 msMay 9Oct 24108 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026105 ms
May 16, 2026104 ms
May 23, 2026104 ms
May 30, 2026106 ms
Jun 6, 2026108 ms
Jun 13, 2026113 ms
Jun 20, 2026114 ms
Jun 27, 2026113 ms
Jul 4, 2026112 ms
Jul 11, 2026110 ms
Jul 18, 2026108 ms
Jul 25, 2026108 ms
Aug 1, 2026107 ms
Aug 8, 2026106 ms
Aug 15, 2026107 ms
Aug 22, 2026106 ms
Aug 29, 2026106 ms
Sep 5, 2026105 ms
Sep 12, 2026105 ms
Sep 19, 2026105 ms
Sep 26, 2026106 ms
Oct 3, 2026108 ms
Oct 10, 2026108 ms
Oct 17, 2026108 ms
Oct 24, 2026108 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of raiders.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. raiders.com at 0.6 s0.6 s
  2. raiders.com at 1.1 s1.1 s
  3. raiders.com at 1.7 s1.7 s
  4. raiders.com at 2.2 s2.2 s
  5. raiders.com at 2.8 s2.8 s
  6. raiders.com at 3.3 s3.3 s
  7. raiders.com at 3.9 s3.9 s
  8. raiders.com at 4.5 s4.5 s

Speed

15 to fix17
  • Use efficient cache lifetimes

    7.3 s · 1.8 MB

    77 files are served with short cache lifetimes, so returning visitors download them again (1.8 MB).

  • Improve image delivery

    6.5 s · 1.5 MB

    14 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.5 s faster on a phone.

  • Reduce unused JavaScript

    1.9 s · 966 KiB

    About 966 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.

  • Integral Ad Science adds 1.5 s

    1.5 s

    Integral Ad Science costs a phone 1.5 s of main-thread work and 637 KiB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    1.2 s · 157 KiB

    About 157 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Google/Doubleclick Ads adds 1.1 s

    1.1 s

    Google/Doubleclick Ads costs a phone 1.1 s of main-thread work and 1.0 MB of downloads while your page loads. That alone is enough to make taps feel slow. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 17

    17/100

    Your mobile performance score is 17. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 9.3 s

    A phone's processor spends 9.3 s on main-thread work while loading, 5.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 3,380 HTML elements

    The page has 3,380 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Integral Ad Science, Google/Doubleclick Ads and Optanon and others), adding 2.8 MB and 3.4 s of main-thread time.

  • Render-blocking requests

    950 ms

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 950 ms.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 422 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    300 ms · 33 KiB

    Polyfills for old browsers add 33 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Optanon adds 224 ms

    224 ms

    Optanon costs a phone 224 ms of main-thread work and 303 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • nfltags.com adds 145 ms

    145 ms

    nfltags.com costs a phone 145 ms of main-thread work and 371 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Duplicated JavaScript

    42 KiB

    42 KiB JavaScript is shipped twice across bundles.

  • Minify JavaScript

    7 KiB

    7 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 26.1 s

    26.1 s

    Your largest element takes 26.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “By clicking any of the buttons in this banner, or by clicki…”.

  • Time to Interactive: 35.2 s

    35.2 s

    The page becomes fully interactive after 35.2 s. Good is under 3.8 s.

  • Speed Index: 12.7 s

    12.7 s

    Visually, the page fills in at 12.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 6.0 s

    6.0 s

    The first text or image appears after 6.0 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.7 s

    1.7 s

    Scripts block taps and scrolling for 1.7 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.9 s

    2.9 s

    Real visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • Real-user FCP: 2.5 s

    2.5 s

    Real visitors see the first content after 2.5 s (75th percentile). Good is under 1.8 s.

  • Cumulative Layout Shift: 0.238

    0.238

    The layout shifts by 0.238 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 29 images without width and height

    29 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +3%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 105 ms to 108 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user TTFB: 469 ms

    469 ms

    Real visitors wait 469 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

3 to fix45
  • Page weight: 7.9 MB in 325 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 325 requests on a phone: images 4.0 MB (103), scripts 2.5 MB (104) and fonts 733 KiB (25). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.

  • 2 images in older formats

    2 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 2.2 g of CO₂ per visit

    2.23 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.23 g of CO₂e: 267.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

5 to fixGoogle 9294
  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • ARIA role should be appropriate for the element (3 elements)

    ARIA role should be appropriate for the element: 3 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (1 element)

    Elements marked as presentational should be consistently ignored: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (70 elements).

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 132 images in the HTML carry an alt attribute.

  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 6 failed. 6 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9284
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 3 H1 headlines

    There are 3 <h1> headlines (“Las Vegas Raiders Home | Official Team Website | …”, “Las Vegas Raiders YouTube” and “Raider Nation Radio”). One clear main headline is easier for people and search engines.

  • Meta description is long (193 characters)

    Your meta description is 193 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • Open Graph partly set

    Open Graph is missing og:description, so shared links fall back to guesses.

  • 120 internal links, 87 external

    The homepage links to 120 pages on raiders.com and 87 external pages.

4 checks passed
  • Title: 60 characters

    Your title is a healthy 60 characters: “Las Vegas Raiders Home | Official Team Website | Raiders.com”.

  • Canonical URL set

    The canonical URL is https://www.raiders.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.raiders.com/sitemap-index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.raiders.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,929 words), so crawlers that don't run JavaScript still read it.

Other pages

4 to fix78
  • 3 pages share a title

    https://www.raiders.com/game-day/2026/reg-week8/raiders-at-jets, https://www.raiders.com/community/raiders-foundation and https://www.raiders.com/alumni-relations all use the title “Las Vegas Raiders | Official Team Website | Raiders.com”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages without a meta description

    https://www.raiders.com/game-day/2026/reg-week8/raiders-at-jets, https://www.raiders.com/promotions, https://www.raiders.com/community/raiders-foundation and https://www.raiders.com/alumni-relations have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.raiders.com/community/raiders-foundation, whose canonical is https://www.raiders.com/foundation. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages without an H1

    https://www.raiders.com/game-day/2026/reg-week8/raiders-at-jets, https://www.raiders.com/community/raiders-foundation and https://www.raiders.com/alumni-relations have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 77 found) and read each the way a search engine does.

3 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 21 small tap targets

    21 of 94 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 third-party cookies

    4 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “🚀 Failed to execute data element module core/src/lib/dataElements/customCode.js for data element identityProvider (Loc…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,808 words of copy

    The homepage carries about 1,808 words of visible text.

3 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP”.

  • 10 calls to action

    The homepage has 10 calls to action, for example “Schedule”, “SHOP” and “Shop”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Amazon Ads, Comscore, Google Ads and The Trade Desk (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.

  • 13 cookies set on arrival

    13

    Opening the homepage sets 13 cookies (measured from a US location before any click).

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: OneTrust

    A consent management tool (OneTrust) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at raiders.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Hosting
Fastly

Company

Founded
1960
Headquarters
Las Vegas

Upkeep, stack, hiring and company data from programmable.info

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This review found 49 issues on raiders.com, including 26 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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