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rails.com website review

Visit site (opens in a new tab)Reviewed 27 October 202639 issues · 78 checks

This review found 39 issues worth fixing on rails.com, 14 of them high impact, across 78 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

Read the full growth playbook for Rails

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.2 sMay 9Oct 242.5 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.4 s
May 30, 20261.4 s
Jun 6, 20261.4 s
Jun 13, 20261.4 s
Jun 20, 20261.4 s
Jun 27, 20261.4 s
Jul 4, 20261.4 s
Jul 11, 20261.4 s
Jul 18, 20261.4 s
Jul 25, 20261.5 s
Aug 1, 20261.6 s
Aug 8, 20261.7 s
Aug 15, 20261.8 s
Aug 22, 20262.0 s
Aug 29, 20262.2 s
Sep 5, 20262.2 s
Sep 12, 20262.4 s
Sep 19, 20262.4 s
Sep 26, 20262.4 s
Oct 3, 20262.5 s
Oct 10, 20262.4 s
Oct 17, 20262.4 s
Oct 24, 20262.5 s
Real-visitor tap response (INP)75th percentile, phones
223 ms127 msMay 9Oct 24212 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026155 ms
May 16, 2026155 ms
May 23, 2026157 ms
May 30, 2026159 ms
Jun 6, 2026158 ms
Jun 13, 2026159 ms
Jun 20, 2026156 ms
Jun 27, 2026155 ms
Jul 4, 2026156 ms
Jul 11, 2026158 ms
Jul 18, 2026156 ms
Jul 25, 2026152 ms
Aug 1, 2026145 ms
Aug 8, 2026139 ms
Aug 15, 2026138 ms
Aug 22, 2026151 ms
Aug 29, 2026174 ms
Sep 5, 2026195 ms
Sep 12, 2026204 ms
Sep 19, 2026207 ms
Sep 26, 2026207 ms
Oct 3, 2026204 ms
Oct 10, 2026203 ms
Oct 17, 2026205 ms
Oct 24, 2026212 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rails.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rails.com at 0.9 s0.9 s
  2. rails.com at 1.8 s1.8 s
  3. rails.com at 2.7 s2.7 s
  4. rails.com at 3.6 s3.6 s
  5. rails.com at 4.5 s4.5 s
  6. rails.com at 5.4 s5.4 s
  7. rails.com at 6.3 s6.3 s
  8. rails.com at 7.2 s7.2 s

Speed

15 to fix30
  • Reduce unused JavaScript

    2.1 s · 1.4 MB

    About 1.4 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 996 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (996 KiB).

  • Mobile performance score: 30

    30/100

    Your mobile performance score is 30 (desktop: 45). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.3 s

    A phone's processor spends 8.3 s on main-thread work while loading, 4.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 4,009 HTML elements

    The page has 4,009 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Klevu Search and others), adding 3.9 MB and 2.2 s of main-thread time.

  • Google Tag Manager adds 732 ms

    732 ms

    Google Tag Manager costs a phone 732 ms of main-thread work and 815 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    650 ms

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.

  • Shopify adds 473 ms

    473 ms

    Shopify costs a phone 473 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    450 ms · 83 KiB

    Polyfills for old browsers add 83 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 450 ms faster on a phone.

  • Improve image delivery

    50 ms · 283 KiB

    7 images could be 283 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 50 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.

  • ZenDesk adds 240 ms

    240 ms

    ZenDesk costs a phone 240 ms of main-thread work and 392 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klevu Search adds 252 ms

    252 ms

    Klevu Search costs a phone 252 ms of main-thread work and 180 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Attentive adds 136 ms

    136 ms

    Attentive costs a phone 136 ms of main-thread work and 778 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Reduce unused CSS

    101 KiB

    About 101 KiB of CSS is downloaded but never applied on this page.

  • Minify JavaScript

    14 KiB

    14 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 18 ms

    18 ms

    Your server sent the HTML in 18 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 21.2 s

    21.2 s

    Your largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “A woman modeling a matching burgundy knit sweater and satin…”.

  • Speed Index: 18.1 s

    18.1 s

    Visually, the page fills in at 18.1 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 44.9 s

    44.9 s

    The page becomes fully interactive after 44.9 s. Good is under 3.8 s.

  • First Contentful Paint: 7.1 s

    7.1 s

    The first text or image appears after 7.1 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 1.4 s

    1.4 s

    Scripts block taps and scrolling for 1.4 s in total while the page loads. Good is under 200 ms.

  • Tap response (INP) got 35% slower for real visitors

    +35%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 155 ms to 212 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 65% slower for real visitors

    +65%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 2.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 169 ms

    169 ms

    Real visitors wait 169 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 651 ms

    651 ms

    Real visitors wait 651 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 7.9 MB in 486 requests

    7.9 MB

    Your homepage downloads 7.9 MB in 486 requests on a phone: scripts 3.7 MB (244), images 2.2 MB (39) and fonts 1,018 KiB (28). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Mobile_Men_s_Banner_9afcf794-cb9b-4c85-8549-0a4e5cbfd48f.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image below the first screen load straight away

    1 image further down the page (32 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 2.3 g of CO₂ per visit

    2.25 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.25 g of CO₂e: 270.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9086
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • 8 form fields without a label

    8 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Links look like plain text

    1 link inside paragraphs relies on colour alone to stand out.

1 checks passed
  • 18 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 19 WCAG 2.2 A/AA and best-practice rules on the phone render: 18 passed and 1 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10091
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is long (166 characters)

    Your meta description is 166 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 287 internal links, 6 external

    The homepage links to 287 pages on rails.com and 6 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Rails”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Rails: A Contemporary Clothing Brand For Men & Women”.

  • Canonical URL set

    The canonical URL is https://www.rails.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rails.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,148 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rails.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 93 found) and read each the way a search engine does.

1 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

Best practices

3 to fixGoogle 7385
  • 16 small tap targets

    16 of 40 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix58
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 10-field form

    Your longest form asks for 10 fields (0 required). Every extra field lowers completion.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 441 words of copy

    The homepage carries about 441 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP WOMEN” and “SHOP MEN”.

  • 29 calls to action

    The homepage has 29 calls to action, for example “Shop All”, “The Cashmere Shop” and “The Plaid Shop”.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 74 other companies contacted

    Loading the homepage contacts 74 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rails.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Employees
180
Headquarters
Montreal

Upkeep, stack, hiring and company data from programmable.info

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