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rainbo.com website review

Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 80 checks

This review found 35 issues worth fixing on rainbo.com, 12 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.1 s2.0 sMay 16Oct 312.6 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.2 s
May 30, 20262.2 s
Jun 6, 20262.4 s
Jun 13, 20262.3 s
Jun 20, 20262.7 s
Jun 27, 20263.0 s
Jul 4, 20262.8 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.8 s
Aug 8, 20263.0 s
Aug 15, 20262.8 s
Aug 22, 20262.6 s
Aug 29, 20262.3 s
Sep 5, 20262.2 s
Sep 12, 20262.2 s
Sep 19, 20262.2 s
Sep 26, 20262.2 s
Oct 3, 20262.4 s
Oct 10, 20262.4 s
Oct 17, 20262.5 s
Oct 24, 20262.5 s
Oct 31, 20262.6 s
Real-visitor tap response (INP)75th percentile, phones
203 ms110 msMay 16Oct 31152 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026121 ms
May 23, 2026129 ms
May 30, 2026129 ms
Jun 6, 2026129 ms
Jun 13, 2026131 ms
Jun 20, 2026121 ms
Jun 27, 2026121 ms
Jul 4, 2026122 ms
Jul 11, 2026128 ms
Jul 18, 2026150 ms
Jul 25, 2026153 ms
Aug 1, 2026162 ms
Aug 8, 2026161 ms
Aug 15, 2026145 ms
Aug 22, 2026144 ms
Aug 29, 2026135 ms
Sep 5, 2026137 ms
Sep 12, 2026137 ms
Sep 19, 2026129 ms
Sep 26, 2026147 ms
Oct 3, 2026161 ms
Oct 10, 2026159 ms
Oct 17, 2026192 ms
Oct 24, 2026172 ms
Oct 31, 2026152 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rainbo.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rainbo.com at 0.9 s0.9 s
  2. rainbo.com at 1.7 s1.7 s
  3. rainbo.com at 2.6 s2.6 s
  4. rainbo.com at 3.5 s3.5 s
  5. rainbo.com at 4.3 s4.3 s
  6. rainbo.com at 5.2 s5.2 s
  7. rainbo.com at 6.0 s6.0 s
  8. rainbo.com at 6.9 s6.9 s

Speed

12 to fix54
  • Reduce unused JavaScript

    1.7 s · 341 KiB

    About 341 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Improve image delivery

    1.6 s · 210 KiB

    5 images could be 210 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.5 s · 196 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (196 KiB).

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 1.9 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 6,278 HTML elements

    The page has 6,278 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (rebuyengine.com, Klaviyo and octaneai.com and others), adding 16.9 MB and 627 ms of main-thread time.

  • Shopify adds 24 ms

    24 ms

    Shopify costs a phone 24 ms of main-thread work and 15.7 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Mobile performance score: 54

    54/100

    Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.

  • Render-blocking requests

    600 ms

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • Legacy JavaScript

    300 ms · 48 KiB

    Polyfills for old browsers add 48 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • rebuyengine.com adds 224 ms

    224 ms

    rebuyengine.com costs a phone 224 ms of main-thread work and 661 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 171 ms

    171 ms

    Klaviyo costs a phone 171 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 216 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Reduce unused CSS

    16 KiB

    About 16 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Duplicated JavaScript

    4 KiB

    4 KiB JavaScript is shipped twice across bundles.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 23.6 s

    23.6 s

    Your largest element takes 23.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “close up of pink mushrooms”.

  • Time to Interactive: 23.7 s

    23.7 s

    The page becomes fully interactive after 23.7 s. Good is under 3.8 s.

  • Speed Index: 10.2 s

    10.2 s

    Visually, the page fills in at 10.2 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 30% slower for real visitors

    +30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 152 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 900 ms

    900 ms

    Real visitors wait 900 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 482 ms

    482 ms

    Scripts block taps and scrolling for 482 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.7 s

    1.7 s

    Real visitors see the first content after 1.7 s (75th percentile). Good is under 1.8 s.

  • First Contentful Paint: 1.2 s

    1.2 s

    The first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

2 to fix64
  • Page weight: 19.5 MB in 307 requests

    19.5 MB

    Your homepage downloads 19.5 MB in 307 requests on a phone: media 15.5 MB (3), scripts 1.2 MB (91) and fonts 957 KiB (14). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    Rainbo-Fungki-Herbal-Coffee-Alternative.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 5.5 g of CO₂ per visit

    5.52 g

    By the Sustainable Web Design model, a visit to your homepage emits about 5.52 g of CO₂e: 662.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9795
  • 10 tap targets too small

    10 tap targets are too small or too close together to hit reliably with a finger.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 143 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 3 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 10086
  • 2 H1 headlines

    There are 2 <h1> headlines (“” and “Rituals Rooted in Nature's Intelligence.”). One clear main headline is easier for people and search engines.

  • Meta description is long (169 characters)

    Your meta description is 169 characters; Google truncates after about 160, so the end of your pitch is cut.

  • No XML sitemap

    No XML sitemap at https://rainbo.com/sitemap.xml, so Google discovers your pages only by following links.

  • 214 internal links, 6 external

    The homepage links to 214 pages on rainbo.com and 6 external pages.

5 checks passed
  • Title: 58 characters

    Your title is a healthy 58 characters: “Rainbo - Transform Your Health With The Power of Mushrooms”.

  • Canonical URL set

    The canonical URL is https://rainbo.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
  • No llms.txt

    There is no https://rainbo.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,840 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://rainbo.com/policies/shipping-policy, https://rainbo.com/collections/all, https://rainbo.com/collections/powders and https://rainbo.com/collections/sleep have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 55 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 52 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix83
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 640 words of copy

    The homepage carries about 640 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 71 calls to action

    The homepage has 71 calls to action, for example “SHOP ALL”, “Subscribe + Save” and “Shop”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 61 testimonial or review blocks, 3 customer or partner logos, a star rating, 1 trust badge and “1,500+ Reviews”.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 21 cookies set on arrival

    21

    Opening the homepage sets 21 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rainbo.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Geo Pro Geolocation · Klaviyo Email Marketing Sms · Triplewhale · Gift Box · Easylocation · nfcube.com · gorgias.chat · socialsnowball.io · rebuyengine.com · shareasale.com · octaneai.com · 9gtb.com · klck.dev

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Toronto

Upkeep, stack, hiring and company data from programmable.info

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