rancid.store website review

The page has 3,495 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Your mobile performance score is 88. Pages that score under 90 lose visitors before the first paint.

14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.

A phone's processor spends 2.8 s on main-thread work while loading, 592 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

16 long tasks block the main thread while loading, the longest for 175 ms. During a long task the page ignores taps.

About 23 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 images could be 161 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

3 third-party services load with your homepage (Shopify, jQuery CDN and shop.app), adding 315 KiB and 74 ms of main-thread time.

4 files are served with short cache lifetimes, so returning visitors download them again (6 KiB).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Visually, the page fills in at 5.3 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 6.0 s. Good is under 3.8 s.

Your largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”. Most of its time is element render delay (2.5 s).

2 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.0 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 4.6 MB in 247 requests on a phone: other files 2.1 MB (101), images 1.9 MB (49) and scripts 335 KiB (64). Under 2 MB keeps phones on slow connections fast.

1 image is downloaded at several times the size a phone draws it, for example Rancid_MerchHeader.png at 1,170 px wide, shown at 204 px. Resized copies would save about 64 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 1.30 g of CO₂e: 156.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

64 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

1 form field has no label, so screen readers announce an empty box and autofill guesses.

Your <h1> is empty.

The homepage links to 75 pages on rancid.store and 21 external pages.

https://rancid.store/collections/all, https://rancid.store/policies/shipping-policy, https://rancid.store/collections/apparel, https://rancid.store/collections/accessories, https://rancid.store/collections/music and https://rancid.store/collections/tim-timebomb and 1 other have no meta description, so Google writes the search snippet from whatever text it finds.

https://rancid.store/collections/music, https://rancid.store/collections/devils-brigade and https://rancid.store/products/and-out-come-the-wolves-30th-anniversary-box-set-signed took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

1 image failed to load on a phone, for example https://rancid.store/.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 399 words of visible text.

Opening the homepage sets 4 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 4 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.