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rar.ind.br website review
Visit site (opens in a new tab)Reviewed 30 October 202644 issues · 87 checks
This review found 44 issues worth fixing on rar.ind.br, 18 of them high impact, across 87 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
74CClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.6 s |
| May 30, 2026 | 4.3 s |
| Jun 6, 2026 | 4.7 s |
| Jun 13, 2026 | 5.1 s |
| Jun 20, 2026 | 5.1 s |
| Jun 27, 2026 | 5.4 s |
| Jul 4, 2026 | 5.1 s |
| Jul 11, 2026 | 4.7 s |
| Jul 18, 2026 | 4.1 s |
| Jul 25, 2026 | 3.8 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.5 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.9 s |
| Sep 5, 2026 | 4.1 s |
| Sep 12, 2026 | 4.0 s |
| Sep 19, 2026 | 3.9 s |
| Sep 26, 2026 | 3.0 s |
| Oct 3, 2026 | 2.6 s |
| Oct 10, 2026 | 2.4 s |
| Oct 17, 2026 | 2.3 s |
| Oct 24, 2026 | 2.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 30, 2026 | 109 ms |
| Jun 6, 2026 | 104 ms |
| Jun 13, 2026 | 111 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 105 ms |
| Jul 4, 2026 | 113 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 105 ms |
| Aug 8, 2026 | 105 ms |
| Aug 15, 2026 | 106 ms |
| Aug 22, 2026 | 113 ms |
| Aug 29, 2026 | 103 ms |
| Sep 5, 2026 | 117 ms |
| Sep 12, 2026 | 113 ms |
| Sep 19, 2026 | 115 ms |
| Sep 26, 2026 | 114 ms |
| Oct 3, 2026 | 109 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 106 ms |
| Oct 24, 2026 | 104 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
3.5 s · 10.3 MB49 files are served with short cache lifetimes, so returning visitors download them again (10.3 MB).
Reduce unused JavaScript
3.0 s · 569 KiBAbout 569 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.0 s faster on a phone.
Render-blocking requests
2.1 s5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.1 s.
Reduce unused CSS
900 ms · 150 KiBAbout 150 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
150 ms · 458 KiB12 images could be 458 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Font display
300 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 300 ms).
Google Tag Manager adds 143 ms
143 msGoogle Tag Manager costs a phone 143 ms of main-thread work and 296 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 82 ms
82 msGoogle CDN costs a phone 82 ms of main-thread work and 352 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Maps and others), adding 823 KiB and 290 ms of main-thread time.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 100 ms. During a long task the page ignores taps.
Document request latency
83 KiBThe HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 307 ms of it running JavaScript. That is comfortably low.
Server response: 110 ms
110 msYour server sent the HTML in 110 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 15.5 s
15.5 sYour largest element takes 15.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “BEBER BEM BEBER BEM BEBER BEM BEBER BEM BEBER BEM”.
Time to Interactive: 16.0 s
16.0 sThe page becomes fully interactive after 16.0 s. Good is under 3.8 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Speed Index: 6.6 s
6.6 sVisually, the page fills in at 6.6 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.8 s
2.8 sReal visitors wait 2.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 2.0 s
2.0 sReal visitors see the first content after 2.0 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.1 s
1.1 sReal visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.
35 images without width and height
35 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 109 ms to 104 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user INP: 95 ms
95 msReal visitors wait 95 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Largest content (LCP) got 48% faster for real visitors
-48%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 4.6 s to 2.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 60 ms
60 msScripts block the page for only 60 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 11.1 MB in 57 requests
11.1 MBYour homepage downloads 11.1 MB in 57 requests on a phone: media 7.9 MB (3), images 1.9 MB (32) and scripts 965 KiB (10). Under 2 MB keeps phones on slow connections fast.
9 images below the first screen load straight away
9 images further down the page (819 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
4 images in older formats
4 images (597 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
4 images far larger than shown
277 KiB4 images are downloaded at several times the size a phone draws them, for example 528f3718-99e5-43a8-8303-0f5dec7c81bc-1920-auto-fit.webp at 1,512 px wide, shown at 390 px. Resized copies would save about 277 KiB.
About 3.1 g of CO₂ per visit
3.13 gBy the Sustainable Web Design model, a visit to your homepage emits about 3.13 g of CO₂e: 376.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
Accessibility
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
10 images without alt text
10 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (36 elements)
All page content should be contained by landmarks: 36 elements on the page fail this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
1 checks passed
36 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 36 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
Open Graph partly set
Open Graph is missing og:description, so shared links fall back to guesses.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
76 internal links, 10 external
The homepage links to 76 pages on rar.ind.br and 10 external pages.
5 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Conheça a RAR: tradição em vinhos finos, queijo Gran Formaggio, maçãs e alta gastronomia. Descubra sabores autênticos q…”.
Title: 55 characters
Your title is a healthy 55 characters: “RAR | Gastronomia, Vinhos Finos e Queijos de Excelência”.
Structured data in place
Structured data found: Organization, Store, WebSite and WholesaleStore.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rar.ind.br/sitemap_rar.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (896 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rar.ind.br/llms.txt (5 KiB, 21 links), a plain-text guide to the site for AI tools.
Other pages
1 linked page is broken
Your homepage links to https://rar.ind.br/-, which answers with an error. Visitors hit a dead end and search engines drop it.
5 pages share a title
/, https://rar.ind.br/busca, https://rar.ind.br/translate/pt, https://rar.ind.br/translate/es and https://rar.ind.br/translate/en all use the title “RAR | Gastronomia, Vinhos Finos e Queijos de Excelência”. Search engines can't tell which page to show for a search, so each competes with the others.
4 pages share a meta description
https://rar.ind.br/busca, https://rar.ind.br/translate/pt, https://rar.ind.br/translate/es and https://rar.ind.br/translate/en use the same meta description. A description written for each page earns more clicks.
12 pages without an H1
https://rar.ind.br/busca, https://rar.ind.br/onde-encontrar, https://rar.ind.br/spaccio-rar, https://rar.ind.br/receitas, https://rar.ind.br/sobre and https://rar.ind.br/novidades and 6 others have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://rar.ind.br/busca has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.
4 checks passed
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 13 pages that loaded have a meta description.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 13 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 39 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
Thin social proof
Social proof on the homepage: 2 customer or partner logos. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 997 words of copy
The homepage carries about 997 words of visible text.
4 checks passed
6 short forms
6 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Opening hours shown
Your opening hours are on the homepage.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
3 cookies set on arrival
3Opening the homepage sets 3 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rar.ind.br, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Analytics
- Google Tag Manager
- Hosting
- Azure
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 44 issues on rar.ind.br, including 18 speed issues, 2 SEO issues and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.