rareism.com website review

Your mobile performance score is 69. Pages that score under 90 lose visitors before the first paint.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 750 ms.

2 files are served with short cache lifetimes, so returning visitors download them again (21 KiB).

Google Tag Manager costs a phone 0 ms of main-thread work and 345 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 32 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

6 third-party services load with your homepage (pickrr.com, Google Fonts and Shopify and others), adding 428 KiB and 1 ms of main-thread time.

1 image could be 21 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 8.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

The page becomes fully interactive after 9.0 s. Good is under 3.8 s.

The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

Visually, the page fills in at 4.5 s (Speed Index). Good is under 3.4 s.

1 image have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 171 ms to 185 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.0 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

12 images (732 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

13 images further down the page (693 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.51 g of CO₂e: 60.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 tap target is too small or too close together to hit reliably with a finger.

28 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 71 elements on the page fail this check, rated moderate by axe-core.

The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

22 visible links have no text or label, so screen readers cannot say where they go.

2 form fields have no label, so screen readers announce an empty box and autofill guesses.

Users should be able to zoom and scale the text up to 500%: 1 element on the page fails this check, rated minor by axe-core.

Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

Structured data found (OnlineStore and Product) but with 1 problem, for example “Product: missing name”.

No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

2 links have no real href, so search engines can't follow them.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 190 pages on rareism.com and 27 external pages.

https://rareism.com/collections/rareism-aw-26, https://rareism.com/collections/rareism-guild-casual, https://rareism.com/collections/rareism-walk-7-0, https://rareism.com/collections/rarez-women, https://rareism.com/collections/rareism-bobo and https://rareism.com/collections/outlet and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://rareism.com/pages/help, https://rareism.com/pages/rareism-shibani, https://rareism.com/pages/rareism-blush-bark and https://rareism.com/pages/rareism-mahjong have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

21 of 73 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 138 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Before a visitor clicks anything, the page loads Criteo, Google Ads, Google Analytics, Google Tag Manager and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 23 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.