rareteacompany.com website review

21 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

A phone's processor spends 7.6 s on main-thread work while loading, 3.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 3,414 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Shopify, Google Tag Manager and Clarity and others), adding 3.0 MB and 1.8 s of main-thread time.

About 1.1 MB of JavaScript is downloaded but never used on this page.

Your mobile performance score is 53. Pages that score under 90 lose visitors before the first paint.

Shopify costs a phone 683 ms of main-thread work and 953 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

17 images could be 216 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

Google Tag Manager costs a phone 416 ms of main-thread work and 724 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 168 ms of main-thread work and 873 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

15 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

14 files are served with short cache lifetimes, so returning visitors download them again (59 KiB).

Polyfills for old browsers add 51 KiB JavaScript that modern phones do not need.

About 33 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

4 KiB could be saved by minifying JavaScript.

The page becomes fully interactive after 26.0 s. Good is under 3.8 s.

Visually, the page fills in at 10.9 s (Speed Index). Good is under 3.4 s.

Your largest element takes 4.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

Scripts block taps and scrolling for 615 ms in total while the page loads. Good is under 200 ms.

The first text or image appears after 3.0 s on a phone. Good is under 1.8 s.

13 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 137 ms to 136 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 6.5 MB in 477 requests on a phone: scripts 2.5 MB (111), other files 1.3 MB (205) and images 1.3 MB (87). Under 2 MB keeps phones on slow connections fast.

2 images further down the page (54 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 1.83 g of CO₂e: 220.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 buttons have no accessible name, so screen readers announce just “button”.

Some list items are not inside a list.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 5 elements on the page fail this check, rated moderate by axe-core.

Your title is 77 characters, so Google will cut it off around 60: “Rare Tea Company | Sustainable Loose Leaf Teas, Teaware and Gifts | RareTeaCo”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 279 pages on rareteacompany.com and 21 external pages.

https://rareteacompany.com/policies/shipping-policy has no meta description, so Google writes the search snippet from whatever text it finds.

https://rareteacompany.com/collections/all, https://rareteacompany.com/collections/loose-leaf-tea, https://rareteacompany.com/collections/new-in, https://rareteacompany.com/collections/black-tea, https://rareteacompany.com/collections/white-tea and https://rareteacompany.com/collections/green-tea and 8 others have no <h1> headline, so visitors and search engines get no clear main topic.

https://rareteacompany.com/collections/new-in, https://rareteacompany.com/collections/white-tea, https://rareteacompany.com/collections/matcha-tea, https://rareteacompany.com/collections/oolong-tea, https://rareteacompany.com/collections/puer-tea and https://rareteacompany.com/collections/well-being-tea have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 106 found) and read each the way a search engine does.

5 errors were logged to the browser console while the page loaded, for example “$ is not a function”.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,308 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 8 cookies, 1 of them by other companies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.