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rastellis.com website review
Visit site (opens in a new tab)Reviewed 10 November 202621 issues · 69 checks
This review found 21 issues worth fixing on rastellis.com, 7 of them high impact, across 69 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
86B- #9,244 of 93,140 reviewed websitesbeats 86%
- #5,365 of 49,667 online storesbeats 85%
- #5,192 of 44,828 Shopify storesbeats 83%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.8 s |
| May 30, 2026 | 1.8 s |
| Jun 6, 2026 | 1.8 s |
| Jun 13, 2026 | 1.9 s |
| Jun 20, 2026 | 1.9 s |
| Jun 27, 2026 | 1.9 s |
| Jul 4, 2026 | 1.9 s |
| Jul 11, 2026 | 1.9 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 2.0 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.0 s |
| Aug 29, 2026 | 2.0 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 1.9 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.8 s |
| Oct 10, 2026 | 1.8 s |
| Oct 17, 2026 | 1.9 s |
| Oct 24, 2026 | 2.1 s |
| Oct 31, 2026 | 2.1 s |
| Nov 7, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 76 ms |
| May 30, 2026 | 77 ms |
| Jun 6, 2026 | 77 ms |
| Jun 13, 2026 | 78 ms |
| Jun 20, 2026 | 79 ms |
| Jun 27, 2026 | 79 ms |
| Jul 4, 2026 | 81 ms |
| Jul 11, 2026 | 81 ms |
| Jul 18, 2026 | 82 ms |
| Jul 25, 2026 | 82 ms |
| Aug 1, 2026 | 82 ms |
| Aug 8, 2026 | 82 ms |
| Aug 15, 2026 | 82 ms |
| Aug 22, 2026 | 84 ms |
| Aug 29, 2026 | 85 ms |
| Sep 5, 2026 | 87 ms |
| Sep 12, 2026 | 86 ms |
| Sep 19, 2026 | 81 ms |
| Sep 26, 2026 | 83 ms |
| Oct 3, 2026 | 79 ms |
| Oct 10, 2026 | 81 ms |
| Oct 17, 2026 | 86 ms |
| Oct 24, 2026 | 90 ms |
| Oct 31, 2026 | 90 ms |
| Nov 7, 2026 | 87 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Improve image delivery
3.7 s · 1.2 MB5 images could be 1.2 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 3.7 s faster on a phone.
Reduce unused JavaScript
1.9 s · 395 KiBAbout 395 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.9 s faster on a phone.
Mobile performance score: 65
65/100Your mobile performance score is 65. Pages that score under 90 lose visitors before the first paint.
Render-blocking requests
800 ms14 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Google Tag Manager adds 275 ms
275 msGoogle Tag Manager costs a phone 275 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 third-party services on the page
6 third-party services load with your homepage (Google Tag Manager, StackAdapt and Google Fonts and others), adding 607 KiB and 284 ms of main-thread time.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 82 ms. During a long task the page ignores taps.
Use efficient cache lifetimes
9 KiB7 files are served with short cache lifetimes, so returning visitors download them again (9 KiB).
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
2 checks passed
Main-thread work: 0.8 s
A phone's processor spends 0.8 s on main-thread work while loading, 314 ms of it running JavaScript. That is comfortably low.
Server response: 33 ms
33 msYour server sent the HTML in 33 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 11.1 s
11.1 sYour largest element takes 11.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Celebrating 50 Years at America’s Table Cheers to 50 incred…”.
Time to Interactive: 11.1 s
11.1 sThe page becomes fully interactive after 11.1 s. Good is under 3.8 s.
Speed Index: 6.0 s
6.0 sVisually, the page fills in at 6.0 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 1.8 s
1.8 sReal visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 905 ms
905 msReal visitors wait 905 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.7 s
2.7 sThe first text or image appears after 2.7 s on a phone. Good is under 1.8 s.
Tap response (INP) got 16% slower for real visitors
+16%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 76 ms to 87 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 14% slower for real visitors
+14%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.8 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 98 ms
98 msReal visitors wait 98 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 44 ms
44 msScripts block the page for only 44 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.2 MB in 57 requests
2.2 MBYour homepage downloads 2.2 MB in 57 requests on a phone: images 1.3 MB (12), scripts 707 KiB (26) and fonts 117 KiB (4). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
prime-rib-roast-480x195.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
4 images in older formats
4 images (300 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.6 g of CO₂ per visit
0.64 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.64 g of CO₂e: 76.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 6 images in the HTML carry an alt attribute.
32 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 32 WCAG 2.2 A/AA and best-practice rules on the phone render: 32 passed and 0 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Only 3 internal links
The homepage links to only 3 pages on your own site, so visitors and crawlers find few routes into the rest of it.
1 link with vague text
1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.
8 checks passed
Meta description: 132 characters
Your meta description is 132 characters: “Celebrating 50 years as America’s Personal Butcher. Shop premium meats online or in store or explore custom business me…”.
One H1 headline
Your main headline reads: “Celebrating 50 Years at America’s Table”.
Title: 44 characters
Your title is a healthy 44 characters: “Rastelli's | Order High-Quality Meats Online”.
Canonical URL set
The canonical URL is https://rastellis.com/.
Structured data in place
Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rastellis.com/sitemap_index.xml.
AI search readiness
Organization data is thin (3 of 6 facts)
Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.
No llms.txt
There is no https://rastellis.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
1 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Other pages
1 internal page checked
We fetched 1 page linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 1 page we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 1 page that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 1 page that loaded have a <title>.
Best practices
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
2 checks passed
Tap targets are thumb-sized
5 of 5 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 71 words
The homepage has only about 71 words of visible text; thin pages give Google and first-time buyers little to go on.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop Online”.
4 calls to action
The homepage has 4 calls to action, for example “Shop Online”, “Learn More” and “Shop Now”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.
6 cookies set on arrival
6Opening the homepage sets 6 cookies (measured from a US location before any click).
9 other companies contacted
Loading the homepage contacts 9 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: CookieYes
A consent management tool (CookieYes) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rastellis.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- CMS
- WordPress
- Framework
- jQuery
- E-commerce
- 10 Shopify Products;Shopify;Shopify Plus
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Kinsta
Company
- Employees
- 675
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 21 issues on rastellis.com, including 12 speed issues, 2 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.