rattvik.se website review

20 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

Your mobile performance score is 68. Pages that score under 90 lose visitors before the first paint.

5 images could be 301 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 550 ms faster on a phone.

About 89 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

About 73 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 590 ms faster on a phone.

3 files are served with short cache lifetimes, so returning visitors download them again (62 KiB).

30 KiB could be saved by minifying JavaScript.

2 third-party services load with your homepage (piwik.pro and ReadSpeaker), adding 175 KiB and 100 ms of main-thread time.

2 long tasks block the main thread while loading, the longest for 105 ms. During a long task the page ignores taps.

Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 KiB could be saved by minifying CSS.

Your largest element takes 7.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “» Rättvik outdoor » Lediga jobb i kommunen » Kulturarv”.

The page becomes fully interactive after 7.7 s. Good is under 3.8 s.

Visually, the page fills in at 5.9 s (Speed Index). Good is under 3.4 s.

The first text or image appears after 2.0 s on a phone. Good is under 1.8 s.

7 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 89 ms to 88 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 images further down the page (103 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 0.27 g of CO₂e: 32.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

No meta description, so Google writes its own snippet from whatever text it finds.

Your title is only 22 characters: “Välkommen till Rättvik”. Between 30 and 65 characters leaves room to say what you do and for whom.

No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

There are 2 <h1> headlines (“Rättviks kommun” and “Välkommen till Rättviks kommun”). One clear main headline is easier for people and search engines.

No Open Graph image (also missing: og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

No twitter:card tag. X falls back to Open Graph, which is incomplete here.

The homepage links to 51 pages on rattvik.se and 13 external pages.

There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

There is no https://www.rattvik.se/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

https://www.rattvik.se/sidor-utanfor-meny-och-sok/translate.html is marked noindex but linked from your homepage. If it is meant to be found, remove the noindex.

https://www.rattvik.se/kommun-och-politik/kontakta-oss.html, https://www.rattvik.se/sidor-utanfor-meny-och-sok/translate.html, https://www.rattvik.se/forskola-skola-och-utbildning.html, https://www.rattvik.se/omsorg-och-stod.html, https://www.rattvik.se/uppleva-och-gora.html and https://www.rattvik.se/bygga-bo-och-miljo.html and 9 others have no meta description, so Google writes the search snippet from whatever text it finds.

We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

11 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 442 words of visible text.

Opening the homepage sets 3 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 3 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.