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rawliving.eu website review
Visit site (opens in a new tab)Reviewed 7 November 202641 issues · 93 checks
This review found 41 issues worth fixing on rawliving.eu, 11 of them high impact, across 93 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #47,429 of 93,772 reviewed websitesbeats 44%
- #29,437 of 50,172 online storesbeats 36%
- #27,991 of 45,316 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.6 s |
| May 23, 2026 | 1.5 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.5 s |
| Jun 20, 2026 | 1.5 s |
| Jun 27, 2026 | 1.5 s |
| Jul 4, 2026 | 1.5 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.5 s |
| Aug 8, 2026 | 1.5 s |
| Aug 15, 2026 | 1.5 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.5 s |
| Sep 5, 2026 | 1.5 s |
| Sep 12, 2026 | 1.5 s |
| Sep 19, 2026 | 1.5 s |
| Sep 26, 2026 | 1.5 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.5 s |
| Oct 24, 2026 | 1.5 s |
| Oct 31, 2026 | 1.4 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 289 ms |
| May 23, 2026 | 280 ms |
| May 30, 2026 | 278 ms |
| Jun 6, 2026 | 262 ms |
| Jun 13, 2026 | 255 ms |
| Jun 20, 2026 | 247 ms |
| Jun 27, 2026 | 236 ms |
| Jul 4, 2026 | 216 ms |
| Jul 11, 2026 | 202 ms |
| Jul 18, 2026 | 194 ms |
| Jul 25, 2026 | 202 ms |
| Aug 1, 2026 | 213 ms |
| Aug 8, 2026 | 235 ms |
| Aug 15, 2026 | 253 ms |
| Aug 22, 2026 | 253 ms |
| Aug 29, 2026 | 253 ms |
| Sep 5, 2026 | 250 ms |
| Sep 12, 2026 | 251 ms |
| Sep 19, 2026 | 263 ms |
| Sep 26, 2026 | 267 ms |
| Oct 3, 2026 | 272 ms |
| Oct 10, 2026 | 265 ms |
| Oct 17, 2026 | 253 ms |
| Oct 24, 2026 | 268 ms |
| Oct 31, 2026 | 278 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.2 s
2.3 s
3.5 s
4.6 s
5.8 s
6.9 s
8.1 s
9.2 s
Speed
7,734 HTML elements
The page has 7,734 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 6.0 s
A phone's processor spends 6.0 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Yotpo, Shopify and Cloudflare CDN and others), adding 2.2 MB and 975 ms of main-thread time.
Mobile performance score: 64
64/100Your mobile performance score is 64. Pages that score under 90 lose visitors before the first paint.
Improve image delivery
300 ms · 620 KiB16 images could be 620 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
800 ms5 files block the first paint until they finish downloading. Deferring or inlining them could save about 800 ms.
Use efficient cache lifetimes
250 ms · 496 KiB28 files are served with short cache lifetimes, so returning visitors download them again (496 KiB).
Reduce unused JavaScript
565 KiBAbout 565 KiB of JavaScript is downloaded but never used on this page.
Yotpo adds 465 ms
465 msYotpo costs a phone 465 ms of main-thread work and 871 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 240 ms
240 msShopify costs a phone 240 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 279 ms. During a long task the page ignores taps.
Minify JavaScript
150 ms · 48 KiB48 KiB could be saved by minifying JavaScript.
Reduce unused CSS
89 KiBAbout 89 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
40 KiBPolyfills for old browsers add 40 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Duplicated JavaScript
4 KiB4 KiB JavaScript is shipped twice across bundles.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 81 ms
81 msYour server sent the HTML in 81 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 22.0 s
22.0 sThe page becomes fully interactive after 22.0 s. Good is under 3.8 s.
Largest Contentful Paint: 8.1 s
8.1 sYour largest element takes 8.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Raw Living Limited”.
Speed Index: 8.1 s
8.1 sVisually, the page fills in at 8.1 s (Speed Index). Good is under 3.4 s.
Real-user INP: 433 ms
433 msReal visitors wait 433 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 225 ms
225 msScripts block taps and scrolling for 225 ms in total while the page loads. Good is under 200 ms.
4 images without width and height
4 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-4%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 289 ms to 278 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-7%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
6 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.6 s
1.6 sReal visitors see the first content after 1.6 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 549 ms
549 msReal visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.2 s
1.2 sThe first text or image appears after 1.2 s, inside the 1.8 s “good” threshold.
Cumulative Layout Shift: 0.011
0.011The layout barely moves while loading (CLS 0.011, good is under 0.1).
Images and page weight
Page weight: 5.3 MB in 556 requests
5.3 MBYour homepage downloads 5.3 MB in 556 requests on a phone: images 2.1 MB (248), scripts 1.5 MB (93) and other files 1.2 MB (176). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
SDB_2.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
2 images in older formats
2 images (89 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.5 g of CO₂ per visit
1.50 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.50 g of CO₂e: 179.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid names (1 element)
ARIA attributes must conform to valid names: 1 element on the page fails this check, rated critical by axe-core.
12 text elements with low contrast
12 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
6 images without alt text
6 images have no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
18 links without text
18 visible links have no text or label, so screen readers cannot say where they go.
Headings should not be empty (11 elements)
Headings should not be empty: 11 elements on the page fail this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h3 → h5), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (9 elements).
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (77 characters)
Your title is 77 characters, so Google will cut it off around 60: “Raw Living | Raw Food & Superfoods | Elevate your health – Raw Living Limited”.
Structured data has 1 problem
Structured data found (Organization, WebPage and WebSite) but with 1 problem, for example “Organization: sameAs is an empty list”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
One H1 headline
Your <h1> is empty.
668 internal links, 8 external
The homepage links to 668 pages on rawliving.eu and 8 external pages.
4 checks passed
Meta description: 149 characters
Your meta description is 149 characters: “Raw Living is the UK premiere raw foods & superfoods resource. We have the knowledge and experience you can trust. For …”.
Canonical URL set
The canonical URL is https://www.rawliving.co.uk/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.rawliving.co.uk/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, description and contact details; sameAs (social profiles) would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (3,664 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.rawliving.co.uk/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
3 pages without a meta description
https://www.rawliving.co.uk/collections/all, https://www.rawliving.co.uk/pages/loyalty-rewards and https://www.rawliving.co.uk/pages/where-to-start have no meta description, so Google writes the search snippet from whatever text it finds.
10 pages without an H1
https://www.rawliving.co.uk/collections/all, https://www.rawliving.co.uk/pages/loyalty-rewards, https://www.rawliving.co.uk/pages/where-to-start, https://www.rawliving.co.uk/collections/classes-workshops-events, https://www.rawliving.co.uk/pages/by-focus and https://www.rawliving.co.uk/collections/best-sellers-1 and 4 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 191 found) and read each the way a search engine does.
5 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
45 small tap targets
45 of 149 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 2 deprecated browser APIs that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Error fetching customer data: Error: Customer not logged in”.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,246 words of copy
The homepage carries about 1,246 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Book Events” and “NEW Bundle & Save Shop Now”.
59 calls to action
The homepage has 59 calls to action, for example “Where To Start”, “Book Events” and “Best Sellers Shop Now”.
6 short forms
6 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 13 testimonial or review blocks, 12 customer or partner logos and 2 trust badges.
Direct contact links
Visitors can reach you directly: 1 phone link and 1 email link.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Pinterest Tag (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
22 cookies set on arrival
22Opening the homepage sets 22 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
34 other companies contacted
Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rawliving.eu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Yotpo Loyalty Rewards · Klaviyo Email Marketing Sms · Yotpo Product Reviews · Smart Seo · Swym Wishlist Plus · Quantity Break Limit Purchase · azureedge.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Forest Row
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on rawliving.eu, including 18 speed issues, 5 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.