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rawrev.com website review

Visit site (opens in a new tab)Reviewed 7 November 202628 issues · 81 checks

This review found 28 issues worth fixing on rawrev.com, 8 of them high impact, across 81 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.2 s1.5 sMay 16Oct 311.8 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.1 s
May 23, 20262.1 s
May 30, 20262.1 s
Jun 6, 20262.1 s
Jun 13, 20262.1 s
Jun 20, 20262.0 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.9 s
Jul 18, 20261.7 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20261.8 s
Aug 15, 20261.9 s
Aug 22, 20261.7 s
Aug 29, 20261.7 s
Sep 5, 20261.5 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.5 s
Oct 3, 20261.7 s
Oct 10, 20261.8 s
Oct 17, 20261.8 s
Oct 24, 20261.8 s
Oct 31, 20261.8 s
Real-visitor tap response (INP)75th percentile, phones
124 ms87 msMay 16Oct 3192 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202696 ms
May 23, 202691 ms
May 30, 202694 ms
Jun 6, 2026113 ms
Jun 13, 2026113 ms
Jun 20, 2026112 ms
Jun 27, 2026109 ms
Jul 4, 2026104 ms
Jul 11, 2026107 ms
Jul 18, 2026107 ms
Jul 25, 2026119 ms
Aug 1, 2026120 ms
Aug 8, 2026119 ms
Aug 15, 2026117 ms
Aug 22, 202696 ms
Sep 5, 202696 ms
Sep 12, 202696 ms
Sep 19, 2026112 ms
Sep 26, 2026112 ms
Oct 3, 2026112 ms
Oct 10, 2026113 ms
Oct 17, 2026112 ms
Oct 24, 2026106 ms
Oct 31, 202692 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rawrev.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rawrev.com at 0.8 s0.8 s
  2. rawrev.com at 1.7 s1.7 s
  3. rawrev.com at 2.5 s2.5 s
  4. rawrev.com at 3.3 s3.3 s
  5. rawrev.com at 4.2 s4.2 s
  6. rawrev.com at 5.0 s5.0 s
  7. rawrev.com at 5.8 s5.8 s
  8. rawrev.com at 6.7 s6.7 s

Speed

11 to fix62
  • Reduce unused JavaScript

    3.2 s · 624 KiB

    About 624 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Improve image delivery

    1.1 s · 692 KiB

    13 images could be 692 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.1 s faster on a phone.

  • Use efficient cache lifetimes

    1.2 s · 324 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (324 KiB).

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, Klaviyo and rechargecdn.com and others), adding 2.2 MB and 592 ms of main-thread time.

  • Main-thread work: 3.3 s

    A phone's processor spends 3.3 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Legacy JavaScript

    300 ms · 28 KiB

    Polyfills for old browsers add 28 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 300 ms faster on a phone.

  • Shopify adds 206 ms

    206 ms

    Shopify costs a phone 206 ms of main-thread work and 928 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Klaviyo adds 177 ms

    177 ms

    Klaviyo costs a phone 177 ms of main-thread work and 619 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,621 HTML elements

    The page has 1,621 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • rechargecdn.com adds 57 ms

    57 ms

    rechargecdn.com costs a phone 57 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    270 ms · 49 KiB

    About 49 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 270 ms faster on a phone.

  • Render-blocking requests

    150 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Minify CSS

    120 ms · 13 KiB

    13 KiB could be saved by minifying CSS.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 66 ms. During a long task the page ignores taps.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    4 KiB

    4 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 7 ms

    7 ms

    Your server sent the HTML in 7 ms, well inside Google's 600 ms guideline.

Core Web Vitals

4 to fix100
  • Largest Contentful Paint: 18.7 s

    18.7 s

    Your largest element takes 18.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 18.9 s

    18.9 s

    The page becomes fully interactive after 18.9 s. Good is under 3.8 s.

  • Speed Index: 11.6 s

    11.6 s

    Visually, the page fills in at 11.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.4 s

    2.4 s

    The first text or image appears after 2.4 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    +6%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 96 ms to 92 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 799 ms

    799 ms

    Real visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

  • Total Blocking Time: 23 ms

    23 ms

    Scripts block the page for only 23 ms while loading. Good is under 200 ms.

Images and page weight

2 to fix60
  • Page weight: 5.0 MB in 554 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 554 requests on a phone: scripts 1.9 MB (254), other files 1.2 MB (216) and images 1.2 MB (35). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    6 KiB

    1 image is downloaded at several times the size a phone draws it, for example site-hero_pb-darkchoc-sea-salt_pb-sea-salt_2026-07-22.png at 1,209 px wide, shown at 390 px. Resized copies would save about 6 KiB.

  • 1 image in older formats

    1 image (207 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.4 g of CO₂ per visit

    1.41 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.41 g of CO₂e: 169.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

3 to fixGoogle 10096
  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h3 → h5, h3 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 37 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 2 links with vague text

    2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 43 internal links, 19 external

    The homepage links to 43 pages on rawrev.com and 19 external pages.

8 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Raw Rev vegan protein bars no maltitol no sugar alcohols no artificial sweeteners 10-13g complete plant-based protein c…”.

  • One H1 headline

    Your main headline reads: “Vegan Protein Bars No Sugar Alcohols”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Clean Vegan Protein Bars — No Sugar Alcohols | Raw Rev”.

  • Canonical URL set

    The canonical URL is https://rawrev.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rawrev.com/sitemap.xml.

AI search readiness

1 to fix88
  • Organization data is thin (2 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,021 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://rawrev.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix83
  • 2 pages share a title

    https://rawrev.com/pages/meet-alice and https://rawrev.com/pages/our-story all use the title “Meet Alice Benedetto, RN — Founder of Raw Rev | Vegan Protein Bars”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 5 links to non-canonical URLs

    Your homepage links to 5 pages by a URL that isn't their canonical one, for example https://rawrev.com/collections/new-raw-rev-stevia-free-protein-bars/products/chocolate-chip-cookie-dough-glo-2-0-vegan-protein-bars, whose canonical is https://rawrev.com/products/chocolate-chip-cookie-dough-glo-2-0-vegan-protein-bars. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 1 page without an H1

    https://rawrev.com/pages/our-story has no <h1> headline, so visitors and search engines get no clear main topic.

  • 4 pages slow to respond

    https://rawrev.com/pages/meet-alice, https://rawrev.com/blogs/news, https://rawrev.com/collections/all and https://rawrev.com/pages/our-story took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “Error producing monorail event MonorailRequestError: Error completing request. A network failure may have prevented the…”.

2 checks passed
  • Tap targets are thumb-sized

    26 of 28 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 917 words of copy

    The homepage carries about 917 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 7 calls to action

    The homepage has 7 calls to action, for example “Shop”, “SHOP NOW” and “Learn More”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: a star rating and 2 trust badges.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 3 email links.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 16 cookies set on arrival

    16

    Opening the homepage sets 16 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 50 other companies contacted

    Loading the homepage contacts 50 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rawrev.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 13 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Savedby Package Protection · Superfiliate · Gorgias Live Chat Helpdesk · Shop With Friends · Klaviyo Email Marketing Sms · Event Promotion Bar · Bestpush · nfcube.com · rechargecdn.com · amazonaws.com · shareasale.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Elmsford

Upkeep, stack, hiring and company data from programmable.info

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