Website review, no card needed
raymcarroll.com website review
Visit site (opens in a new tab)Reviewed 9 November 202611 issues · 70 checks
This review found 11 issues worth fixing on raymcarroll.com, 2 of them high impact, across 70 checks. The most urgent: 17 text elements with low contrast. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
91AClosest competitors among reviewed websites
Compare side by sideOne score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.4 s
2.8 s
3.3 s
3.8 s
Speed
Use efficient cache lifetimes
750 ms · 129 KiB6 files are served with short cache lifetimes, so returning visitors download them again (129 KiB).
Reduce unused JavaScript
300 ms · 214 KiBAbout 214 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
6 third-party services on the page
6 third-party services load with your homepage (posthog.com, Google Tag Manager and LinkedIn Ads and others), adding 556 KiB and 311 ms of main-thread time.
Improve image delivery
184 KiB3 images could be 184 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Render-blocking requests
150 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
4 long tasks on the main thread
4 long tasks block the main thread while loading, the longest for 71 ms. During a long task the page ignores taps.
Legacy JavaScript
31 KiBPolyfills for old browsers add 31 KiB JavaScript that modern phones do not need.
Duplicated JavaScript
18 KiB18 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
3 checks passed
Mobile performance score: 94
94/100Your mobile performance score is 94. That is in Google's “good” band (90 and up).
Main-thread work: 0.6 s
A phone's processor spends 0.6 s on main-thread work while loading, 313 ms of it running JavaScript. That is comfortably low.
Server response: 2 ms
2 msYour server sent the HTML in 2 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 6.0 s
6.0 sThe page becomes fully interactive after 6.0 s. Good is under 3.8 s.
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Speed Index: 3.9 s
3.9 sVisually, the page fills in at 3.9 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
3 checks passed
Largest Contentful Paint: 2.2 s
2.2 sYour largest element renders in 2.2 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “Fix what’s fuzzy fuzzy or broken broken broken in GTM.”.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Total Blocking Time: 35 ms
35 msScripts block the page for only 35 ms while loading. Good is under 200 ms.
Images and page weight
2 images far larger than shown
149 KiB2 images are downloaded at several times the size a phone draws them, for example nooks.png at 983 px wide, shown at 132 px. Resized copies would save about 149 KiB.
2 images in older formats
2 images (170 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 0.2 g of CO₂ per visit
0.21 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.21 g of CO₂e: 25.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Page weight: 774 KiB in 28 requests
774 KiBYour homepage downloads 774 KiB in 28 requests on a phone: scripts 464 KiB (10), images 195 KiB (4) and fonts 88 KiB (3). That is a lean page.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
17 text elements with low contrast
17 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 12 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 1 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
17 internal links, 14 external
The homepage links to 17 pages on raymcarroll.com and 14 external pages.
8 checks passed
Meta description: 154 characters
Your meta description is 154 characters: “Fix what's fuzzy or broken in GTM. RC Ventures helps CEOs under $100M in revenue de-risk growth and drive predictable r…”.
One H1 headline
Your main headline reads: “Fix what’s fuzzyfuzzy or brokenbrokenbroken in GTM.”.
Title: 47 characters
Your title is a healthy 47 characters: “RC Ventures — GTM advisory for high-growth CEOs”.
Canonical URL set
The canonical URL is https://www.raymcarroll.com/.
Structured data in place
Structured data found: Organization, Person, ProfessionalService and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.raymcarroll.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (334 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.raymcarroll.com/llms.txt (2 KiB, 0 links), a plain-text guide to the site for AI tools.
Other pages
2 pages with very little text
https://www.raymcarroll.com/gtm-vendor-rankings and https://www.raymcarroll.com/gtm-templates have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
4 pages slow to respond
https://www.raymcarroll.com/gtm-advisory, https://www.raymcarroll.com/deckgrader, https://www.raymcarroll.com/gtm-vendor-rankings and https://www.raymcarroll.com/gtm-templates took over 3 s to send their HTML from our server.
6 internal pages checked
We fetched 6 pages linked from your homepage and read each the way a search engine does.
7 checks passed
Linked pages load
All 6 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 6 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 308 words of copy
The homepage carries about 308 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Schedule a GTM assessment”.
6 calls to action
The homepage has 6 calls to action, for example “Contact”, “Book a call” and “Schedule a GTM assessment”.
Analytics in place
Analytics detected: Google Analytics, PostHog, LinkedIn Insight and Cloudflare Web Analytics.
LocalBusiness structured data
Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.
Privacy and tracking
3 trackers load before any consent
3Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and LinkedIn Insight (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
4 cookies set on arrival
4Opening the homepage sets 4 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
8 other companies contacted
Loading the homepage contacts 8 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at raymcarroll.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Astro
- Analytics
- Google Analytics | PostHog
- Hosting
- Cloudflare
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 11 issues on raymcarroll.com, including 5 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.