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rbdist.com website review

Visit site (opens in a new tab)Reviewed 20 October 202638 issues · 102 checks

This review found 38 issues worth fixing on rbdist.com, 12 of them high impact, across 102 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.0 sMay 2Oct 171.6 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.8 s
May 9, 20261.4 s
May 16, 20261.4 s
May 23, 20261.4 s
Jul 4, 20261.3 s
Jul 11, 20261.1 s
Jul 18, 20261.3 s
Jul 25, 20261.3 s
Aug 1, 20261.4 s
Aug 8, 20261.3 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.3 s
Sep 12, 20261.3 s
Sep 19, 20261.5 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

10 to fix58
  • Use efficient cache lifetimes

    5.8 s · 2.6 MB

    37 files are served with short cache lifetimes, so returning visitors download them again (2.6 MB).

  • Improve image delivery

    5.2 s · 1.9 MB

    8 images could be 1.9 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 5.2 s faster on a phone.

  • Reduce unused JavaScript

    2.5 s · 489 KiB

    About 489 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Render-blocking requests

    2.0 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.0 s.

  • Mobile performance score: 58

    58/100

    Your mobile performance score is 58 (desktop: 64). Pages that score under 90 lose visitors before the first paint.

  • 6 third-party services on the page

    6 third-party services load with your homepage (Weebly, Google CDN and Constant Contact and others), adding 4.5 MB and 472 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 67 KiB

    About 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • baamboostudio.com adds 0 ms

    0 ms

    baamboostudio.com costs a phone 0 ms of main-thread work and 3.6 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Weebly adds 304 ms

    304 ms

    Weebly costs a phone 304 ms of main-thread work and 543 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 108 ms

    108 ms

    Google CDN costs a phone 108 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 12 KiB

    12 KiB could be saved by minifying CSS.

  • Legacy JavaScript

    150 ms · 10 KiB

    Polyfills for old browsers add 10 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 132 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    10 KiB

    10 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.2 s

    A phone's processor spends 1.2 s on main-thread work while loading, 498 ms of it running JavaScript. That is comfortably low.

  • Server response: 12 ms

    12 ms

    Your server sent the HTML in 12 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 16.7 s

    16.7 s

    Your largest element takes 16.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WELCOME TO R&B WHOLESALE DISTRIBUTORS, LLC. We are R&B Whol…”.

  • Time to Interactive: 16.7 s

    16.7 s

    The page becomes fully interactive after 16.7 s. Good is under 3.8 s.

  • First Contentful Paint: 5.2 s

    5.2 s

    The first text or image appears after 5.2 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.5 s

    6.5 s

    Visually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.

  • 8 images without width and height

    8 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.8 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 534 ms

    534 ms

    Real visitors wait 534 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 140 ms

    140 ms

    Scripts block the page for only 140 ms while loading. Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix25
  • Page weight: 4.7 MB in 50 requests

    4.7 MB

    Your homepage downloads 4.7 MB in 50 requests on a phone: images 3.7 MB (11), scripts 858 KiB (14) and stylesheets 98 KiB (15). Under 2 MB keeps phones on slow connections fast.

  • 3 images over 500 KB

    3 images weigh 1.9 MB together. On a phone connection a single image that size takes seconds.

  • 6 images far larger than shown

    1.5 MB

    6 images are downloaded at several times the size a phone draws them, for example Sharp-Header-2024-663947a3e6bb2.jpg at 1,663 px wide, shown at 390 px. Resized copies would save about 1.5 MB.

  • 8 images in older formats

    8 images (3.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image below the first screen load straight away

    1 image further down the page (46 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.3 g of CO₂ per visit

    1.32 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.32 g of CO₂e: 158.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9895
  • All page content should be contained by landmarks (4 elements)

    All page content should be contained by landmarks: 4 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

2 checks passed
  • Every image has alt text

    All 10 images in the HTML carry an alt attribute.

  • 28 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 28 passed and 3 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9274
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Meta description is short (45 characters)

    Your meta description is only 45 characters: “Celebrating over 50 years of quality service!”. 70 to 160 characters is enough to sell the click.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No favicon declared

    No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is set, so this is minor.

  • 49 internal links, 9 external

    The homepage links to 49 pages on rbdist.com and 9 external pages.

4 checks passed
  • Title: 61 characters

    Your title is a healthy 61 characters: “R&B WHOLESALE DISTRIBUTORS, LLC. - R&B Wholesale Distributors”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at http://www.rbdist.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (401 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 14 pages without a meta description

    /products.html, /dealers.html, /builders.html, /propertymanagement.html, /commercial.html and /portfolio.html and 8 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 pages without an H1

    /products.html, /dealers.html, /builders.html, /propertymanagement.html, /commercial.html and /commercialnewsletter.html and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /commercialnewsletter.html and /portfolio.html have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 20 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 3 small tap targets

    3 of 14 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

4 to fix71
  • http:// does not redirect

    http://rbdist.com does not redirect to https, so some visitors land on the insecure version.

  • 1 broken external link

    1 link to other sites is dead, for example https://forno.ca/rb-wholesale-distributors/ (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (rbdist.com).

  • Valid certificate (42 days left)

    The certificate from Google Trust Services · WE1 verifies for rbdist.com and is valid for another 42 days.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

Domain and trust

  • No CAA record

    rbdist.com has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

3 checks passed
  • Domain is 25 years old

    25 years

    rbdist.com was registered in Apr 2001 through Cloudflare, Inc.. An established domain carries more trust with email providers and search engines.

  • DNSSEC is on

    rbdist.com's DNS answers are signed (DNSSEC), so they can't be forged on the way to visitors.

  • Registered until Apr 2030

    rbdist.com is registered until Apr 2030.

Content and conversion

1 to fix90
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 321 words of copy

    The homepage carries about 321 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “CONTACT US”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Contact Us” and “CONTACT US”.

  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and “over 50 brands”.

  • Analytics in place

    Analytics detected: Google Analytics.

Email authentication

100
  • Email authentication score: 100/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

3 checks passed
  • DMARC policy: reject

    DMARC tells receivers to reject mail that fails authentication, and sends you reports.

  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:74.212.199.235 include:spf.protection.outlook.com -all”.

  • DKIM signing found

    A DKIM key is published (selector “selector1”), so receivers can verify mail really came from you.

Privacy and tracking

1 to fix
  • 1 tracker load before any consent

    1

    Before a visitor clicks anything, the page loads Google Analytics (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 11 other companies contacted

    Loading the homepage contacts 11 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It loads jQuery 1.8.3, older than 3.5 (which fixed known security holes).

Stack

Framework
jQuery

Upkeep, stack, hiring and company data from programmable.info

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