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rcu.edu website review

Visit site (opens in a new tab)Reviewed 26 October 202644 issues · 95 checks

This review found 44 issues worth fixing on rcu.edu, 18 of them high impact, across 95 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.6 s2.1 sMay 9Oct 245.2 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20262.5 s
May 16, 20262.8 s
May 23, 20262.8 s
May 30, 20262.9 s
Jun 6, 20263.0 s
Jun 13, 20263.0 s
Jun 20, 20263.0 s
Jun 27, 20263.0 s
Jul 4, 20262.9 s
Jul 11, 20262.7 s
Jul 18, 20262.7 s
Jul 25, 20262.7 s
Aug 1, 20262.6 s
Aug 8, 20262.7 s
Aug 15, 20262.8 s
Aug 22, 20262.8 s
Aug 29, 20263.1 s
Sep 5, 20263.2 s
Sep 12, 20263.5 s
Sep 19, 20264.0 s
Sep 26, 20264.3 s
Oct 3, 20264.9 s
Oct 10, 20265.0 s
Oct 17, 20265.1 s
Oct 24, 20265.2 s
Real-visitor tap response (INP)75th percentile, phones
144 ms90 msMay 9Oct 24120 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026104 ms
May 16, 2026107 ms
May 23, 2026109 ms
May 30, 2026112 ms
Jun 6, 2026113 ms
Jun 13, 2026111 ms
Jun 20, 2026105 ms
Jun 27, 2026103 ms
Jul 4, 202699 ms
Jul 11, 202697 ms
Jul 18, 202696 ms
Jul 25, 202697 ms
Aug 1, 2026103 ms
Aug 8, 2026106 ms
Aug 15, 2026112 ms
Aug 22, 2026113 ms
Aug 29, 2026116 ms
Sep 5, 2026117 ms
Sep 12, 2026118 ms
Sep 19, 2026128 ms
Sep 26, 2026138 ms
Oct 3, 2026138 ms
Oct 10, 2026135 ms
Oct 17, 2026118 ms
Oct 24, 2026120 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rcu.edu (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rcu.edu at 0.6 s0.6 s
  2. rcu.edu at 1.1 s1.1 s
  3. rcu.edu at 1.7 s1.7 s
  4. rcu.edu at 2.3 s2.3 s
  5. rcu.edu at 2.9 s2.9 s
  6. rcu.edu at 3.4 s3.4 s
  7. rcu.edu at 4.0 s4.0 s
  8. rcu.edu at 4.6 s4.6 s

Speed

12 to fix44
  • Render-blocking requests

    8.1 s

    75 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.1 s.

  • Reduce unused JavaScript

    5.2 s · 1.5 MB

    About 1.5 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.2 s faster on a phone.

  • Reduce unused CSS

    1.2 s · 196 KiB

    About 196 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.

  • Mobile performance score: 44

    44/100

    Your mobile performance score is 44 (desktop: 25). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.5 s

    A phone's processor spends 4.5 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, YouTube and Accessibe Accessibility Overlay and others), adding 2.8 MB and 2.1 s of main-thread time.

  • Improve image delivery

    450 ms · 1.0 MB

    6 images could be 1.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Use efficient cache lifetimes

    750 ms · 252 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (252 KiB).

  • Google Tag Manager adds 863 ms

    863 ms

    Google Tag Manager costs a phone 863 ms of main-thread work and 1.1 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • YouTube adds 437 ms

    437 ms

    YouTube costs a phone 437 ms of main-thread work and 960 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Accessibe Accessibility Overlay adds 331 ms

    331 ms

    Accessibe Accessibility Overlay costs a phone 331 ms of main-thread work and 243 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,755 HTML elements

    The page has 2,755 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 200 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 63 ms

    63 ms

    Your server sent the HTML in 63 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 14.1 s

    14.1 s

    The first text or image appears after 14.1 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 30.5 s

    30.5 s

    Your largest element takes 30.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “ROCHESTER CHRISTIAN UNIVERSITY // ROCHESTER HILLS, MI KNOW …”.

  • Speed Index: 16.0 s

    16.0 s

    Visually, the page fills in at 16.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 36.5 s

    36.5 s

    The page becomes fully interactive after 36.5 s. Good is under 3.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.15

    0.15

    For real visitors the layout shifts by 0.15 (75th percentile). Good is under 0.1.

  • Largest content (LCP) got 92% slower for real visitors

    +92%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 2.5 s to 5.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 1.9 s

    1.9 s

    Real visitors see the first content after 1.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 826 ms

    826 ms

    Real visitors wait 826 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 447 ms

    447 ms

    Scripts block taps and scrolling for 447 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 104 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user INP: 103 ms

    103 ms

    Real visitors wait 103 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

6 to fix19
  • Page weight: 7.3 MB in 307 requests

    7.3 MB

    Your homepage downloads 7.3 MB in 307 requests on a phone: images 3.0 MB (59), scripts 2.9 MB (77) and fonts 979 KiB (13). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    hs_emily_carroll-scaled.jpg weighs 626 KiB. On a phone connection a single image that size takes seconds.

  • 3 images far larger than shown

    953 KiB

    3 images are downloaded at several times the size a phone draws them, for example hs_emily_carroll-scaled.jpg at 2,560 px wide, shown at 90 px. Resized copies would save about 953 KiB.

  • 8 images in older formats

    8 images (1.9 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    RCU-Winged-Warrior-768x527.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 3 images below the first screen load straight away

    3 images further down the page (983 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.1 g of CO₂ per visit

    2.07 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.07 g of CO₂e: 248.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

7 to fixGoogle 8590
  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 tap targets too small

    2 tap targets are too small or too close together to hit reliably with a finger.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • All page content should be contained by landmarks (15 elements)

    All page content should be contained by landmarks: 15 elements on the page fail this check, rated moderate by axe-core.

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • 3 links without text

    3 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (7 elements)

    ARIA role should be appropriate for the element: 7 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h3 → h5), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (2 elements).

2 checks passed
  • Every image has alt text

    All 31 images in the HTML carry an alt attribute.

  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 49 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 226 internal links, 41 external

    The homepage links to 226 pages on rcu.edu and 41 external pages.

7 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “Rochester Christian University fosters an inclusive and welcoming environment, modeled after the teachings of Jesus Chr…”.

  • Title: 59 characters

    Your title is a healthy 59 characters: “Home | Rochester Christian University | Rochester Hills, MI”.

  • Canonical URL set

    The canonical URL is https://rcu.edu/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://rcu.edu/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no https://rcu.edu/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,529 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 8 pages without a meta description

    https://rcu.edu/homecoming, https://rcu.edu/about-rochester-christian-university, https://rcu.edu/rcu-visit, https://rcu.edu/academics, https://rcu.edu/academic-undergraduate and https://rcu.edu/graduate-learning and 2 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://rcu.edu/academics/schools-departments/school-of-nursing-allied-health, whose canonical is https://rcu.edu/academics/schools-departments/school-of-nursing-and-health-studies. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 3 pages slow to respond

    https://rcu.edu/about-rochester-christian-university, https://rcu.edu/graduate-learning and https://rcu.edu/academics/schools-departments/school-of-nursing-allied-health took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 107 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    8 pages of 15 loaded without an error (the rest turned automated requests away).

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 8 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7376
  • 1 broken image

    1 image failed to load on a phone, for example https://rochesteru.edu/wp-content/uploads/2024/03/RCU-Logo-24.png.

  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    24 of 26 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,063 words of copy

    The homepage carries about 1,063 words of visible text.

7 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Schedule” and “APPLY”.

  • 15 calls to action

    The homepage has 15 calls to action, for example “Schedule”, “Apply” and “REQUEST INFO”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 57 testimonial or review blocks and 2 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Meta Pixel and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 3 phone links and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk and 2 mores (measured from a US location before any click). A consent tool (CookieYes) is installed; check it blocks these until visitors agree where the law requires it.

  • 18 cookies set on arrival

    18

    Opening the homepage sets 18 cookies, 1 of them by other companies (measured from a US location before any click).

  • 41 other companies contacted

    Loading the homepage contacts 41 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: CookieYes

    A consent management tool (CookieYes) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rcu.edu, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Fastly

Company

Employees
287
Founded
1959

Upkeep, stack, hiring and company data from programmable.info

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This review found 44 issues on rcu.edu, including 24 speed issues, 1 SEO issue and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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