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readworks.org website review

Visit site (opens in a new tab)Reviewed 12 October 202639 issues · 75 checks

This review found 39 issues worth fixing on readworks.org, 16 of them high impact, across 75 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.8 s4.0 sJun 6Sep 54.1 s
Show as table
DateReal-visitor load time (LCP)
Jun 6, 20264.3 s
Jun 13, 20264.3 s
Jun 20, 20264.3 s
Jun 27, 20264.3 s
Jul 4, 20264.3 s
Jul 11, 20264.4 s
Jul 18, 20264.4 s
Jul 25, 20264.5 s
Aug 1, 20264.7 s
Aug 8, 20264.7 s
Aug 15, 20264.7 s
Aug 22, 20264.6 s
Aug 29, 20264.3 s
Sep 5, 20264.1 s
Real-visitor tap response (INP)75th percentile, phones
336 ms285 msJun 6Aug 29306 ms
Show as table
DateReal-visitor tap response (INP)
Jun 6, 2026291 ms
Jun 13, 2026294 ms
Jun 20, 2026293 ms
Jun 27, 2026295 ms
Jul 4, 2026293 ms
Jul 11, 2026299 ms
Jul 18, 2026302 ms
Jul 25, 2026305 ms
Aug 1, 2026321 ms
Aug 8, 2026327 ms
Aug 15, 2026330 ms
Aug 22, 2026321 ms
Aug 29, 2026306 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of readworks.org (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. readworks.org at 0.8 s0.8 s
  2. readworks.org at 1.6 s1.6 s
  3. readworks.org at 2.5 s2.5 s
  4. readworks.org at 3.3 s3.3 s
  5. readworks.org at 4.1 s4.1 s
  6. readworks.org at 4.9 s4.9 s
  7. readworks.org at 5.8 s5.8 s
  8. readworks.org at 6.6 s6.6 s

Speed

12 to fix37
  • Reduce unused JavaScript

    4.4 s · 812 KiB

    About 812 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.4 s faster on a phone.

  • Use efficient cache lifetimes

    2.8 s · 750 KiB

    154 files are served with short cache lifetimes, so returning visitors download them again (750 KiB).

  • Render-blocking requests

    2.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 37

    37/100

    Your mobile performance score is 37 (desktop: 41). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.7 s

    A phone's processor spends 5.7 s on main-thread work while loading, 2.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Rubicon Project, Google Tag Manager and fuseplatform.net and others), adding 1.8 MB and 1.3 s of main-thread time.

  • Rubicon Project adds 470 ms

    470 ms

    Rubicon Project costs a phone 470 ms of main-thread work and 168 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    320 KiB

    8 images could be 320 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 259 ms

    259 ms

    Google Tag Manager costs a phone 259 ms of main-thread work and 351 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,545 HTML elements

    The page has 1,545 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google/Doubleclick Ads adds 112 ms

    112 ms

    Google/Doubleclick Ads costs a phone 112 ms of main-thread work and 317 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 66 ms

    66 ms

    Google CDN costs a phone 66 ms of main-thread work and 347 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 236 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    100 ms · 25 KiB

    Polyfills for old browsers add 25 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.

  • Document request latency

    111 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 120 ms

    120 ms

    Your server sent the HTML in 120 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Largest Contentful Paint: 54.3 s

    54.3 s

    Your largest element takes 54.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Student hugs their laptop to their chest and smiles”.

  • Time to Interactive: 54.6 s

    54.6 s

    The page becomes fully interactive after 54.6 s. Good is under 3.8 s.

  • First Contentful Paint: 6.7 s

    6.7 s

    The first text or image appears after 6.7 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.1 s

    9.1 s

    Visually, the page fills in at 9.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 852 ms

    852 ms

    Scripts block taps and scrolling for 852 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.9 s

    3.9 s

    Real visitors wait 3.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 371 ms

    371 ms

    Real visitors wait 371 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) held steady for real visitors

    +7%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 291 ms to 306 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -3%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 4.3 s to 4.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user CLS: 0.07

    0.07

    For real visitors the layout shifts by 0.07 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.01

    0.01

    The layout barely moves while loading (CLS 0.01, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.9 MB in 1,179 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 1,179 requests on a phone: scripts 2.1 MB (42), images 652 KiB (419) and other files 470 KiB (532). Under 2 MB keeps phones on slow connections fast.

  • About 1.1 g of CO₂ per visit

    1.12 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.12 g of CO₂e: 134.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

3 to fixGoogle 9495
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • All page content should be contained by landmarks (2 elements)

    All page content should be contained by landmarks: 2 elements on the page fail this check, rated moderate by axe-core.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 42 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 2 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

5 to fixGoogle 7781
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • Only 0 internal links

    The homepage links to only 0 pages on your own site, so visitors and crawlers find few routes into the rest of it.

  • 4 links with vague text

    4 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • Open Graph partly set

    Open Graph is missing og:title, so shared links fall back to guesses.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

5 checks passed
  • Meta description: 123 characters

    Your meta description is 123 characters: “ReadWorks is an edtech nonprofit organization that is committed to helping to solve America’s reading comprehension cri…”.

  • Title: 56 characters

    Your title is a healthy 56 characters: “ReadWorks | Award-Winning, EdTech Nonprofit Organization”.

  • Canonical URL set

    The canonical URL is https://www.readworks.org/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.readworks.org/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    0%

    A phone browser shows 336 words, but the HTML your server sends has only 0. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Best practices

2 to fixGoogle 5491
  • 22 third-party cookies

    22 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_EMPTY_RESPONSE”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

2 checks passed
  • Tap targets are thumb-sized

    15 of 16 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 336 words of copy

    The homepage carries about 336 words of visible text.

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Sign Up For Your FREE Account”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 11 cookies set on arrival

    11

    Opening the homepage sets 11 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 53 other companies contacted

    Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at readworks.org, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 39 issues on readworks.org, including 22 speed issues, 5 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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