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redeemer.ca website review

Visit site (opens in a new tab)Reviewed 29 October 202633 issues · 83 checks

This review found 33 issues worth fixing on redeemer.ca, 12 of them high impact, across 83 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.3 s1.4 sMay 9Oct 241.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.5 s
May 16, 20261.5 s
May 23, 20261.5 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.8 s
Jun 27, 20262.0 s
Jul 4, 20262.2 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.1 s
Aug 1, 20262.0 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20261.9 s
Sep 19, 20261.8 s
Sep 26, 20261.6 s
Oct 3, 20261.5 s
Oct 10, 20261.5 s
Oct 17, 20261.5 s
Oct 24, 20261.6 s
Real-visitor tap response (INP)75th percentile, phones
155 ms112 msMay 9Oct 24121 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026131 ms
May 16, 2026134 ms
May 23, 2026138 ms
May 30, 2026145 ms
Jun 6, 2026146 ms
Jun 13, 2026150 ms
Jun 20, 2026145 ms
Jun 27, 2026144 ms
Jul 4, 2026148 ms
Jul 11, 2026138 ms
Jul 18, 2026138 ms
Jul 25, 2026135 ms
Aug 1, 2026129 ms
Aug 8, 2026129 ms
Aug 15, 2026130 ms
Aug 22, 2026135 ms
Aug 29, 2026133 ms
Sep 5, 2026131 ms
Sep 12, 2026129 ms
Sep 19, 2026121 ms
Sep 26, 2026119 ms
Oct 3, 2026120 ms
Oct 10, 2026117 ms
Oct 17, 2026120 ms
Oct 24, 2026121 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of redeemer.ca (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. redeemer.ca at 0.7 s0.7 s
  2. redeemer.ca at 1.5 s1.5 s
  3. redeemer.ca at 2.2 s2.2 s
  4. redeemer.ca at 3.0 s3.0 s
  5. redeemer.ca at 3.7 s3.7 s
  6. redeemer.ca at 4.5 s4.5 s
  7. redeemer.ca at 5.2 s5.2 s
  8. redeemer.ca at 6.0 s6.0 s

Speed

10 to fix35
  • Render-blocking requests

    2.9 s

    13 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.9 s.

  • Reduce unused CSS

    1.4 s · 188 KiB

    About 188 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.4 s faster on a phone.

  • Mobile performance score: 35

    35/100

    Your mobile performance score is 35. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Facebook and others), adding 2.1 MB and 1.6 s of main-thread time.

  • Reduce unused JavaScript

    600 ms · 942 KiB

    About 942 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 600 ms faster on a phone.

  • Google Tag Manager adds 756 ms

    756 ms

    Google Tag Manager costs a phone 756 ms of main-thread work and 851 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    200 ms · 332 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (332 KiB).

  • Google CDN adds 427 ms

    427 ms

    Google CDN costs a phone 427 ms of main-thread work and 742 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.8 s

    A phone's processor spends 3.8 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 19 long tasks on the main thread

    19 long tasks block the main thread while loading, the longest for 276 ms. During a long task the page ignores taps.

  • Improve image delivery

    153 KiB

    1 image could be 153 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Time to Interactive: 25.2 s

    25.2 s

    The page becomes fully interactive after 25.2 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below.

  • Speed Index: 10.1 s

    10.1 s

    Visually, the page fills in at 10.1 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Tap response (INP) held steady for real visitors

    -9%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 131 ms to 121 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +2%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.5 s to 1.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 119 ms

    119 ms

    Real visitors wait 119 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.3 s

    1.3 s

    Real visitors see the first content after 1.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 658 ms

    658 ms

    Real visitors wait 658 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.096

    0.096

    The layout barely moves while loading (CLS 0.096, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 11.7 MB in 144 requests

    11.7 MB

    Your homepage downloads 11.7 MB in 144 requests on a phone: media 5.5 MB (1), images 2.5 MB (55) and scripts 2.2 MB (35). Under 2 MB keeps phones on slow connections fast.

  • About 3.3 g of CO₂ per visit

    3.31 g

    By the Sustainable Web Design model, a visit to your homepage emits about 3.31 g of CO₂e: 397.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

6 to fixGoogle 8389
  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Elements must only use permitted ARIA attributes (1 element)

    Elements must only use permitted ARIA attributes: 1 element on the page fails this check, rated serious by axe-core.

  • All page content should be contained by landmarks (40 elements)

    All page content should be contained by landmarks: 40 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 4 form fields without a label

    4 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 37 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 6 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • Title is long (68 characters)

    Your title is 68 characters, so Google will cut it off around 60: “Redeemer University | A Christian University in Hamilton, ON, Canada”.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 226 internal links, 12 external

    The homepage links to 226 pages on redeemer.ca and 12 external pages.

7 checks passed
  • Meta description: 95 characters

    Your meta description is 95 characters: “A Christian liberal arts university prepares you for more than a job. You'll find your calling.”.

  • One H1 headline

    Your main headline reads: “Minds renewed.Lives transformed.World redeemed.”.

  • Canonical URL set

    The canonical URL is https://www.redeemer.ca/.

  • Structured data in place

    Structured data found: BreadcrumbList, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.redeemer.ca/sitemap_index.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.redeemer.ca/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,326 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 12 pages without a meta description

    https://www.redeemer.ca/events/campus-visit-day-2026-nov-13, https://www.redeemer.ca/about/information-for, https://www.redeemer.ca/about/information-for/students, https://www.redeemer.ca/about/information-for/parents, https://www.redeemer.ca/about/information-for/guidance-counsellors and https://www.redeemer.ca/about/information-for/churches and 6 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 8 pages without an H1

    https://www.redeemer.ca/events/campus-visit-day-2026-nov-13, https://www.redeemer.ca/about/information-for, https://www.redeemer.ca/about/information-for/students, https://www.redeemer.ca/about/information-for/parents, https://www.redeemer.ca/about/information-for/guidance-counsellors and https://www.redeemer.ca/about/information-for/churches and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 6 pages slow to respond

    https://www.redeemer.ca/admissions/visit, https://www.redeemer.ca/apply, https://www.redeemer.ca/academics/majors-programs, https://www.redeemer.ca/academics/undergraduate, https://www.redeemer.ca/academics/professional-studies and https://www.redeemer.ca/business took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 94 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7385
  • 6 small tap targets

    6 of 13 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,056 words of copy

    The homepage carries about 2,056 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “LEARN MORE”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Learn More”, “Apply” and “Learn more about the core”.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, Hotjar, LinkedIn Insight and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and LinkedIn Insight and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 17 cookies set on arrival

    17

    Opening the homepage sets 17 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 28 other companies contacted

    Loading the homepage contacts 28 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at redeemer.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Tag Manager | Hotjar
Hosting
DigitalOcean

Company

Employees
626
Founded
1982

Upkeep, stack, hiring and company data from programmable.info

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This review found 33 issues on redeemer.ca, including 15 speed issues, 2 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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