redefinemeat.com website review

9 images could be 690 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 650 ms faster on a phone.

Your mobile performance score is 85. Pages that score under 90 lose visitors before the first paint.

2 files are served with short cache lifetimes, so returning visitors download them again (35 KiB).

4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.

1 third-party service load with your homepage (Cookiebot), adding 161 KiB and 93 ms of main-thread time.

1 long task block the main thread while loading, the longest for 67 ms. During a long task the page ignores taps.

About 28 KiB of JavaScript is downloaded but never used on this page.

About 14 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Your largest element takes 4.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Redefine Flank Steak with chimichurri and mash, the pack be…”.

The first text or image appears after 2.2 s on a phone. Good is under 1.8 s.

The page becomes fully interactive after 4.1 s. Good is under 3.8 s.

redefine-bratwurst-in-wine-sauce.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

7 images are downloaded at several times the size a phone draws them, for example redefine-bratwurst-in-wine-sauce.webp at 2,560 px wide, shown at 315 px. Resized copies would save about 387 KiB.

By the Sustainable Web Design model, a visit to your homepage emits about 0.43 g of CO₂e: 51.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

The homepage links to 67 pages on redefinemeat.com and 5 external pages.

Your Organization JSON-LD is missing logo, sameAs (social profiles) and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

/ and https://www.redefinemeat.com/uk all use the title “New Meat, No Compromise | Redefine Meat”, and 1 other title repeat too. Search engines can't tell which page to show for a search, so each competes with the others.

https://www.redefinemeat.com/choose and https://www.redefinemeat.com/uk/choose use the same meta description. A description written for each page earns more clicks.

https://www.redefinemeat.com/he, https://www.redefinemeat.com/choose and https://www.redefinemeat.com/uk/choose have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

We fetched 15 pages linked from your homepage (of 30 found) and read each the way a search engine does.

28 of 50 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

1 error was logged to the browser console while the page loaded, for example “Loading the script 'https://static.cloudflareinsights.com/beacon.min.js/vce701823e78c4301a35b7e07294d87301792088814092'…”.

Chrome logged issues while loading the page (“Content security policy”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage has only about 243 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.