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redstate.com website review

Visit site (opens in a new tab)Reviewed 11 October 202634 issues · 84 checks

This review found 34 issues worth fixing on redstate.com, 13 of them high impact, across 84 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.0 s926 msApr 18Oct 3993 ms
Show as table
DateReal-visitor load time (LCP)
Apr 18, 20261.0 s
Apr 25, 20261.0 s
May 2, 20261.0 s
May 9, 20261.0 s
May 16, 20261.0 s
May 23, 20261.0 s
May 30, 20261.0 s
Jun 6, 20261.0 s
Jun 13, 2026998 ms
Jun 20, 2026993 ms
Jun 27, 2026994 ms
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.0 s
Jul 25, 20261.0 s
Aug 1, 2026994 ms
Aug 8, 2026976 ms
Aug 15, 2026973 ms
Aug 22, 2026968 ms
Aug 29, 2026966 ms
Sep 5, 2026956 ms
Sep 12, 2026940 ms
Sep 19, 2026950 ms
Sep 26, 2026967 ms
Oct 3, 2026993 ms
Real-visitor tap response (INP)75th percentile, phones
101 ms82 msApr 18Oct 399 ms
Show as table
DateReal-visitor tap response (INP)
Apr 18, 202688 ms
Apr 25, 202688 ms
May 2, 202688 ms
May 9, 202687 ms
May 16, 202687 ms
May 23, 202687 ms
May 30, 202687 ms
Jun 6, 202687 ms
Jun 13, 202688 ms
Jun 20, 202688 ms
Jun 27, 202687 ms
Jul 4, 202687 ms
Jul 11, 202686 ms
Jul 18, 202686 ms
Jul 25, 202686 ms
Aug 1, 202685 ms
Aug 8, 202685 ms
Aug 15, 202684 ms
Aug 22, 202684 ms
Aug 29, 202686 ms
Sep 5, 202688 ms
Sep 12, 202691 ms
Sep 19, 202696 ms
Sep 26, 202698 ms
Oct 3, 202699 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of redstate.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. redstate.com at 1.0 s1.0 s
  2. redstate.com at 1.9 s1.9 s
  3. redstate.com at 2.9 s2.9 s
  4. redstate.com at 3.9 s3.9 s
  5. redstate.com at 4.8 s4.8 s
  6. redstate.com at 5.8 s5.8 s
  7. redstate.com at 6.8 s6.8 s
  8. redstate.com at 7.7 s7.7 s

Speed

10 to fix34
  • Use efficient cache lifetimes

    4.7 s · 1.7 MB

    209 files are served with short cache lifetimes, so returning visitors download them again (1.7 MB).

  • Render-blocking requests

    3.8 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.8 s.

  • Reduce unused JavaScript

    2.5 s · 662 KiB

    About 662 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.5 s faster on a phone.

  • Mobile performance score: 34

    34/100

    Your mobile performance score is 34 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 8.4 s

    A phone's processor spends 8.4 s on main-thread work while loading, 4.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google/Doubleclick Ads, osano.com and Google Tag Manager and others), adding 1.6 MB and 1.7 s of main-thread time.

  • Improve image delivery

    400 ms · 458 KiB

    17 images could be 458 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 400 ms faster on a phone.

  • Google/Doubleclick Ads adds 533 ms

    533 ms

    Google/Doubleclick Ads costs a phone 533 ms of main-thread work and 858 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • osano.com adds 325 ms

    325 ms

    osano.com costs a phone 325 ms of main-thread work and 106 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 271 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 111 KiB

    Polyfills for old browsers add 111 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Minify JavaScript

    10 ms · 5 KiB

    5 KiB could be saved by minifying JavaScript.

  • Reduce unused CSS

    11 KiB

    About 11 KiB of CSS is downloaded but never applied on this page.

  • Phones get a much slower page than desktops

    Desktop scores 62 but mobile only 34. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 5 ms

    5 ms

    Your server sent the HTML in 5 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • First Contentful Paint: 10.7 s

    10.7 s

    The first text or image appears after 10.7 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 24.3 s

    24.3 s

    Your largest element takes 24.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “This Video of El-Sayed From 2018 Could Do Some Serious Dama…”.

  • Time to Interactive: 45.4 s

    45.4 s

    The page becomes fully interactive after 45.4 s. Good is under 3.8 s.

  • Speed Index: 10.7 s

    10.7 s

    Visually, the page fills in at 10.7 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 956 ms

    956 ms

    Scripts block taps and scrolling for 956 ms in total while the page loads. Good is under 200 ms.

  • 18 images without width and height

    18 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 12% slower for real visitors

    +12%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' tap response (inp) went from 88 ms to 99 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-03, real Chrome visitors' largest content (lcp) went from 1.0 s to 1.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 99 ms

    99 ms

    Real visitors wait 99 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 321 ms

    321 ms

    Real visitors wait 321 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.003

    0.003

    The layout barely moves while loading (CLS 0.003, good is under 0.1).

Images and page weight

4 to fix43
  • Page weight: 5.8 MB in 1,032 requests

    5.8 MB

    Your homepage downloads 5.8 MB in 1,032 requests on a phone: scripts 2.4 MB (95), images 2.2 MB (314) and other files 532 KiB (505). Under 2 MB keeps phones on slow connections fast.

  • 37 images below the first screen load straight away

    37 images further down the page (1.5 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 31 images in older formats

    31 images (1.4 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    9 KiB

    1 image is downloaded at several times the size a phone draws it, for example 1b12d457-41e4-493b-bc28-28696f10555f-1200x742.jpg at 1,200 px wide, shown at 364 px. Resized copies would save about 9 KiB.

  • About 1.6 g of CO₂ per visit

    1.65 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.65 g of CO₂e: 197.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fixGoogle 9096
  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Alternative text of images should not be repeated as text (4 elements)

    Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h2 → h4), which makes the page harder to scan with a screen reader.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 47 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 3 failed. 4 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

Google 85100
  • 295 internal links, 42 external

    The homepage links to 295 pages on redstate.com and 42 external pages.

8 checks passed
  • Meta description: 152 characters

    Your meta description is 152 characters: “Stay updated with breaking conservative news and political insights on RedState. Get the latest articles from your favo…”.

  • One H1 headline

    Your main headline reads: “This Video of El-Sayed From 2018 Could Do Some Serious Damage to His Senate Campaign”.

  • Title: 45 characters

    Your title is a healthy 45 characters: “RedState - Top Conservative News and Insights”.

  • Canonical URL set

    The canonical URL is https://redstate.com/.

  • Structured data in place

    Structured data found: NewsMediaOrganization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://redstate.com/sitemaps/sitemapindex-redstate.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,571 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://redstate.com/llms.txt (1 KiB, 6 links), a plain-text guide to the site for AI tools.

Other pages

4 to fix81
  • 2 pages share a title

    https://redstate.com/newsletters and https://redstate.com/contact-us all use the title “RedState – Top Conservative News and Insights”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 2 pages without a meta description

    https://redstate.com/vip and https://redstate.com/subscribe have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages share a meta description

    https://redstate.com/newsletters, https://redstate.com/games, https://redstate.com/contact-us, https://redstate.com/about and https://redstate.com/jobs use the same meta description. A description written for each page earns more clicks.

  • 2 pages without an H1

    https://redstate.com/watch and https://redstate.com/subscribe have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 103 found) and read each the way a search engine does.

4 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 3583
  • 35 third-party cookies

    35 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 30 small tap targets

    30 of 46 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“The Topics API is deprecated and will be removed in a future release.”).

  • 2 JavaScript errors while loading

    2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_SOCKET_NOT_CONNECTED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Mixed content”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix67
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 20 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,715 words of copy

    The homepage carries about 1,715 words of visible text.

3 checks passed
  • 11 calls to action

    The homepage has 11 calls to action, for example “Contact Us”, “DOWNLOAD APP” and “SUBSCRIBE”.

  • 4 short forms

    4 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Analytics and Cloudflare Web Analytics.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Amazon Ads, Criteo, Google Ads, Google Analytics and Google Tag Manager and 1 more (measured from a US location before any click). A consent tool (Osano) is installed; check it blocks these until visitors agree where the law requires it.

  • 19 cookies set on arrival

    19

    Opening the homepage sets 19 cookies (measured from a US location before any click).

  • 64 other companies contacted

    Loading the homepage contacts 64 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Osano

    A consent management tool (Osano) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at redstate.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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