redtape.com website review

6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.

Your mobile performance score is 23. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

A phone's processor spends 4.9 s on main-thread work while loading, 2.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

About 2.3 MB of JavaScript is downloaded but never used on this page.

8 third-party services load with your homepage (pickrr.com, shiprocket.in and Google Tag Manager and others), adding 1.8 MB and 1.5 s of main-thread time.

21 images could be 836 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

pickrr.com costs a phone 455 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

shiprocket.in costs a phone 420 ms of main-thread work and 76 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

10 long tasks block the main thread while loading, the longest for 417 ms. During a long task the page ignores taps.

Google Tag Manager costs a phone 387 ms of main-thread work and 199 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

The page has 2,285 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

About 80 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

12 files are served with short cache lifetimes, so returning visitors download them again (98 KiB).

22 KiB could be saved by minifying JavaScript.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.61 (75th percentile). Good is under 0.1.

Your largest element takes 12.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Image”.

The page becomes fully interactive after 23.4 s. Good is under 3.8 s.

Visually, the page fills in at 9.8 s (Speed Index). Good is under 3.4 s.

The layout shifts by 0.451 while loading, so content jumps under the reader's thumb. Good is under 0.1.

Scripts block taps and scrolling for 843 ms in total while the page loads. Good is under 200 ms.

Real visitors wait 296 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 143 ms to 222 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

The first text or image appears after 2.6 s on a phone. Good is under 1.8 s.

8 images have no width and height attributes, so the layout jumps as each one loads.

Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.6 s to 1.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Your homepage downloads 11.1 MB in 315 requests on a phone: media 4.7 MB (1), images 3.1 MB (40) and scripts 1.5 MB (59). Under 2 MB keeps phones on slow connections fast.

6 images are downloaded at several times the size a phone draws them, for example 5_82e54660-d645-4777-872f-2eb51d7b4cd4.webp at 800 px wide, shown at 190 px. Resized copies would save about 558 KiB.

6 images (1.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

7 images further down the page (1.2 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

By the Sustainable Web Design model, a visit to your homepage emits about 3.14 g of CO₂e: 376.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Elements must only use permitted ARIA attributes: 6 elements on the page fail this check, rated serious by axe-core.

Inline text spacing must be adjustable with custom stylesheets: 1 element on the page fails this check, rated serious by axe-core.

2 images have no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 7 elements on the page fail this check, rated moderate by axe-core.

16 visible links have no text or label, so screen readers cannot say where they go.

Headings should not be empty: 4 elements on the page fail this check, rated minor by axe-core.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

Elements with visible text labels do not have matching accessible names. (1 element).

Your title is only 13 characters: “RedTape India”. Between 30 and 65 characters leaves room to say what you do and for whom.

Your meta description is 178 characters; Google truncates after about 160, so the end of your pitch is cut.

No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

1 link has no real href, so search engines can't follow it.

Your <h1> is empty.

The homepage links to 244 pages on redtape.com and 11 external pages.

Your homepage links to https://redtape.com/collections/types, which answers with an error. Visitors hit a dead end and search engines drop it.

https://redtape.com/pages/location, https://redtape.com/pages/contact and https://redtape.com/apps/wishlist have no meta description, so Google writes the search snippet from whatever text it finds.

https://redtape.com/pages/location and https://redtape.com/apps/wishlist have no <h1> headline, so visitors and search engines get no clear main topic.

We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

7 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

3 errors were logged to the browser console while the page loaded, for example “Cannot read properties of null (reading 'addEventListener')”.

Chrome logged issues while loading the page (“Cookie”).

On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

The homepage has only about 167 words of visible text; thin pages give Google and first-time buyers little to go on.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The page uses urgency cues (a countdown or limited-time wording).

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Snap Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 26 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 31 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.