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redvanly.com website review
Visit site (opens in a new tab)Reviewed 7 November 202629 issues · 80 checks
This review found 29 issues worth fixing on redvanly.com, 9 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
81B- #33,052 of 97,298 reviewed websitesbeats 60%
- #21,246 of 52,908 online storesbeats 53%
- #20,448 of 47,959 Shopify storesbeats 51%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.7 s |
| May 23, 2026 | 1.6 s |
| May 30, 2026 | 1.5 s |
| Jun 6, 2026 | 1.5 s |
| Jun 13, 2026 | 1.6 s |
| Jun 20, 2026 | 1.6 s |
| Jun 27, 2026 | 1.7 s |
| Jul 4, 2026 | 1.7 s |
| Jul 11, 2026 | 1.8 s |
| Jul 18, 2026 | 1.8 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.8 s |
| Aug 8, 2026 | 1.8 s |
| Aug 15, 2026 | 1.8 s |
| Aug 22, 2026 | 1.8 s |
| Aug 29, 2026 | 1.8 s |
| Sep 5, 2026 | 1.8 s |
| Sep 12, 2026 | 1.8 s |
| Sep 19, 2026 | 1.8 s |
| Sep 26, 2026 | 1.7 s |
| Oct 3, 2026 | 1.7 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 110 ms |
| May 23, 2026 | 111 ms |
| May 30, 2026 | 112 ms |
| Jun 6, 2026 | 113 ms |
| Jun 13, 2026 | 118 ms |
| Jun 20, 2026 | 121 ms |
| Jun 27, 2026 | 124 ms |
| Jul 4, 2026 | 135 ms |
| Jul 11, 2026 | 140 ms |
| Jul 18, 2026 | 138 ms |
| Jul 25, 2026 | 140 ms |
| Aug 1, 2026 | 134 ms |
| Aug 8, 2026 | 129 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 127 ms |
| Aug 29, 2026 | 121 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 117 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 122 ms |
| Oct 3, 2026 | 123 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 142 ms |
| Oct 31, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.8 s
3.6 s
5.3 s
7.1 s
8.9 s
10.7 s
12.4 s
14.2 s
Speed
Reduce unused JavaScript
5.4 s · 1.3 MBAbout 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.4 s faster on a phone.
Use efficient cache lifetimes
4.3 s · 936 KiB24 files are served with short cache lifetimes, so returning visitors download them again (936 KiB).
Main-thread work: 6.9 s
A phone's processor spends 6.9 s on main-thread work while loading, 3.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (alia-prod.com, Shopify and Google Tag Manager and others), adding 3.0 MB and 1.6 s of main-thread time.
Mobile performance score: 50
50/100Your mobile performance score is 50. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
450 ms · 67 KiBAbout 67 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
alia-prod.com adds 404 ms
404 msalia-prod.com costs a phone 404 ms of main-thread work and 847 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 379 ms
379 msShopify costs a phone 379 ms of main-thread work and 893 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 274 ms
274 msGoogle Tag Manager costs a phone 274 ms of main-thread work and 514 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,824 HTML elements
The page has 1,824 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Legacy JavaScript
150 ms · 58 KiBPolyfills for old browsers add 58 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 47 KiB47 KiB could be saved by minifying JavaScript.
Improve image delivery
150 ms · 38 KiB1 image could be 38 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Render-blocking requests
150 ms10 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 102 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
2 KiB2 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Largest Contentful Paint: 21.4 s
21.4 sYour largest element takes 21.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 21.2 s
21.2 sVisually, the page fills in at 21.2 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 31.1 s
31.1 sThe page becomes fully interactive after 31.1 s. Good is under 3.8 s.
First Contentful Paint: 4.7 s
4.7 sThe first text or image appears after 4.7 s on a phone. Good is under 1.8 s.
Real-user INP: 205 ms
205 msReal visitors wait 205 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Tap response (INP) got 38% slower for real visitors
+38%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 110 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 309 ms
309 msScripts block taps and scrolling for 309 ms in total while the page loads. Good is under 200 ms.
3 images without width and height
3 images have no width and height attributes, so the layout jumps as each one loads.
Largest content (LCP) got 10% slower for real visitors
+10%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
5 checks passed
Real-user LCP: 1.9 s
1.9 sReal visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 1.5 s
1.5 sReal visitors see the first content after 1.5 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 799 ms
799 msReal visitors wait 799 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.6 MB in 531 requests
5.6 MBYour homepage downloads 5.6 MB in 531 requests on a phone: scripts 2.8 MB (128), images 1.5 MB (17) and fonts 603 KiB (19). Under 2 MB keeps phones on slow connections fast.
An image on the first screen is lazy-loaded
aw26_dueprocess_ar_selects_recrops-36__1.png is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
1 image below the first screen load straight away
1 image further down the page (54 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.6 g of CO₂ per visit
1.60 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.60 g of CO₂e: 191.8 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 checks passed
Every image has alt text
All 27 images in the HTML carry an alt attribute.
52 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 52 WCAG 2.2 A/AA and best-practice rules on the phone render: 52 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
179 internal links, 3 external
The homepage links to 179 pages on redvanly.com and 3 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Shop a modern line of athletic polo shirts, crew shirts, and athletic jackets from REDVANLY, all designed specifically …”.
One H1 headline
Your main headline reads: “REDVANLY”.
Title: 62 characters
Your title is a healthy 62 characters: “Athletic Polo Shirts, Crew Shirts, Athletic Jackets – REDVANLY”.
Canonical URL set
The canonical URL is https://www.redvanly.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.redvanly.com/sitemap.xml.
AI search readiness
Opted out of AI training for 5 crawlers
robots.txt blocks GPTBot, ClaudeBot, Google-Extended, Applebot-Extended and CCBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,089 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.redvanly.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.redvanly.com/pages/gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.
2 pages share a meta description
https://www.redvanly.com/collections/crews-and-tanks and https://www.redvanly.com/collections/hoodies-quarter-zips use the same meta description. A description written for each page earns more clicks.
1 page without an H1
https://www.redvanly.com/pages/gift-guide has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 68 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Shopify's Google Analytics stub called with: [array Array] See https://help.shopify.com/manual/promoting-marketing/pixe…”.
2 checks passed
Tap targets are thumb-sized
43 of 44 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
Only about 210 words
The homepage has only about 210 words of visible text; thin pages give Google and first-time buyers little to go on.
5 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE 2026 HOLIDAY GIFT GUIDE” and “SHOP TOPS”.
21 calls to action
The homepage has 21 calls to action, for example “Shop the 2026 Holiday Gift Guide”, “SHOP NOW” and “Shop Tops”.
5 short forms
5 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Microsoft Clarity and Cloudflare Web Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
37 cookies set on arrival
37Opening the homepage sets 37 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
53 other companies contacted
Loading the homepage contacts 53 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at redvanly.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Consentmo Gdpr · Intelligems A B Testing · Mntn · Ignite Formerly Fueled · Klaviyo Email Marketing Sms · Malachyte Redvanly · Loop Returns · Gdpr Backpack · Applovin Shop Integration · Swym Wishlist Plus · socialsnowball.io · global-e.com · cloudfront.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Cloudflare
Company
- Headquarters
- Lyndhurst
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on redvanly.com, including 19 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.