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relatel.dk website review

Visit site (opens in a new tab)Reviewed 21 October 202636 issues · 86 checks

This review found 36 issues worth fixing on relatel.dk, 15 of them high impact, across 86 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.4 s844 msMay 2Oct 172.2 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20262.1 s
May 9, 20262.0 s
May 16, 20261.8 s
May 23, 20261.5 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.0 s
Jul 4, 20261.0 s
Jul 11, 20261.0 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.6 s
Sep 26, 20262.0 s
Oct 3, 20262.2 s
Oct 10, 20262.2 s
Oct 17, 20262.2 s
Real-visitor tap response (INP)75th percentile, phones
217 ms120 msMay 2Oct 17206 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026176 ms
May 9, 2026177 ms
May 16, 2026171 ms
May 23, 2026168 ms
May 30, 2026154 ms
Jun 6, 2026147 ms
Jun 13, 2026144 ms
Jun 20, 2026135 ms
Jun 27, 2026132 ms
Jul 4, 2026131 ms
Jul 11, 2026131 ms
Jul 18, 2026134 ms
Jul 25, 2026131 ms
Aug 1, 2026132 ms
Aug 8, 2026136 ms
Aug 15, 2026141 ms
Aug 22, 2026153 ms
Aug 29, 2026156 ms
Sep 5, 2026162 ms
Sep 12, 2026154 ms
Sep 19, 2026159 ms
Sep 26, 2026175 ms
Oct 3, 2026189 ms
Oct 10, 2026200 ms
Oct 17, 2026206 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of relatel.dk (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. relatel.dk at 0.8 s0.8 s
  2. relatel.dk at 1.5 s1.5 s
  3. relatel.dk at 2.3 s2.3 s
  4. relatel.dk at 3.1 s3.1 s
  5. relatel.dk at 3.9 s3.9 s
  6. relatel.dk at 4.6 s4.6 s
  7. relatel.dk at 5.4 s5.4 s
  8. relatel.dk at 6.2 s6.2 s

Speed

13 to fix36
  • Reduce unused JavaScript

    3.4 s · 1.1 MB

    About 1.1 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Use efficient cache lifetimes

    1.9 s · 811 KiB

    42 files are served with short cache lifetimes, so returning visitors download them again (811 KiB).

  • Render-blocking requests

    2.5 s

    12 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.5 s.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36 (desktop: 60). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 4.6 s

    A phone's processor spends 4.6 s on main-thread work while loading, 2.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, ZenDesk and Facebook and others), adding 2.8 MB and 1.5 s of main-thread time.

  • Improve image delivery

    950 ms · 258 KiB

    7 images could be 258 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.

  • Google Tag Manager adds 536 ms

    536 ms

    Google Tag Manager costs a phone 536 ms of main-thread work and 698 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 15 long tasks on the main thread

    15 long tasks block the main thread while loading, the longest for 600 ms. During a long task the page ignores taps.

  • ZenDesk adds 326 ms

    326 ms

    ZenDesk costs a phone 326 ms of main-thread work and 473 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,285 HTML elements

    The page has 2,285 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • karlachat.com adds 109 ms

    109 ms

    karlachat.com costs a phone 109 ms of main-thread work and 843 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • getkarla.ai adds 114 ms

    114 ms

    getkarla.ai costs a phone 114 ms of main-thread work and 397 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    150 ms · 21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 10 ms

    10 ms

    Your server sent the HTML in 10 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Largest Contentful Paint: 18.5 s

    18.5 s

    Your largest element takes 18.5 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Relatel bruger egne og tredjeparts cookies til: • Almindeli…”.

  • Time to Interactive: 26.8 s

    26.8 s

    The page becomes fully interactive after 26.8 s. Good is under 3.8 s.

  • First Contentful Paint: 6.9 s

    6.9 s

    The first text or image appears after 6.9 s on a phone. Good is under 1.8 s.

  • Speed Index: 11.8 s

    11.8 s

    Visually, the page fills in at 11.8 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 802 ms

    802 ms

    Scripts block taps and scrolling for 802 ms in total while the page loads. Good is under 200 ms.

  • 3 images without width and height

    3 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 15% slower for real visitors

    +15%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 176 ms to 206 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +5%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.1 s to 2.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.8 s

    1.8 s

    Real visitors wait 1.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 179 ms

    179 ms

    Real visitors wait 179 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.02

    0.02

    For real visitors the layout shifts by 0.02 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 356 ms

    356 ms

    Real visitors wait 356 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix74
  • Page weight: 3.9 MB in 145 requests

    3.9 MB

    Your homepage downloads 3.9 MB in 145 requests on a phone: scripts 3.0 MB (71), images 615 KiB (22) and fonts 162 KiB (3). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    FORSIDE_iPhone 18 Pro til erhverv – Apples nye iPhone til vi is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image far larger than shown

    30 KiB

    1 image is downloaded at several times the size a phone draws it, for example Relatel medarbejder med headset ved computer – firmatelefoni at 1,200 px wide, shown at 374 px. Resized copies would save about 30 KiB.

  • 1 image below the first screen load straight away

    1 image further down the page (235 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.

  • About 1.1 g of CO₂ per visit

    1.11 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9796
  • Elements must only use permitted ARIA attributes (4 elements)

    Elements must only use permitted ARIA attributes: 4 elements on the page fail this check, rated serious by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • Headings should not be empty (1 element)

    Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.

2 checks passed
  • Every image has alt text

    All 16 images in the HTML carry an alt attribute.

  • 51 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 4 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10090
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • 45 internal links, 15 external

    The homepage links to 45 pages on relatel.dk and 15 external pages.

7 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Relatel er ligetil erhvervstelefoni uden binding til små og mellemstore virksomheder. Prøv Relatel til 0 kr. Find din n…”.

  • Title: 62 characters

    Your title is a healthy 62 characters: “Erhvervstelefoni | Erhvervstelefoni til Virksomheder | Relatel”.

  • Canonical URL set

    The canonical URL is https://www.relatel.dk/.

  • Structured data in place

    Structured data found: Organization.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.relatel.dk/sitemap.xml.

AI search readiness

2 to fix63
  • Most text only appears after JavaScript runs

    12%

    A phone browser shows 2,438 words, but the HTML your server sends has only 301. GPTBot, ClaudeBot and PerplexityBot read that HTML without running JavaScript, so they see an almost empty page. Server-side rendering or pre-rendering fixes it.

  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing logo, sameAs (social profiles) and description. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.relatel.dk/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 11 pages without an H1

    https://www.relatel.dk/omstilling, https://www.relatel.dk/5g-internet, https://www.relatel.dk/support, https://www.relatel.dk/nyheder-apple-til-erhverv, https://www.relatel.dk/app-mobil and https://www.relatel.dk/roaming and 5 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 27 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7791
  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • Tap targets are thumb-sized

    30 of 34 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

4 to fix57
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No phone number on the homepage

    A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,438 words of copy

    The homepage carries about 2,438 words of visible text.

3 checks passed
  • 2 calls to action

    The homepage has 2 calls to action, for example “Book en demo” and “Download apps”.

  • Analytics in place

    Analytics detected: Google Tag Manager, HubSpot and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 1 email link.

Privacy and tracking

  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, HubSpot, LinkedIn Insight and Meta Pixel (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 34 other companies contacted

    Loading the homepage contacts 34 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at relatel.dk, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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