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relios.com website review

Visit site (opens in a new tab)Reviewed 23 October 202645 issues · 90 checks

This review found 45 issues worth fixing on relios.com, 20 of them high impact, across 90 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.5 s1.0 sMay 2Oct 171.3 s
Show as table
DateReal-visitor load time (LCP)
May 2, 20261.2 s
May 9, 20261.2 s
May 16, 20261.2 s
May 23, 20261.1 s
May 30, 20261.1 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.3 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.1 s
Aug 15, 20261.1 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.3 s
Oct 3, 20261.4 s
Oct 10, 20261.3 s
Oct 17, 20261.3 s
Real-visitor tap response (INP)75th percentile, phones
214 ms109 msMay 2Oct 17183 ms
Show as table
DateReal-visitor tap response (INP)
May 2, 2026121 ms
May 9, 2026124 ms
May 16, 2026122 ms
May 23, 2026122 ms
May 30, 2026129 ms
Jun 6, 2026133 ms
Jun 13, 2026140 ms
Jun 20, 2026146 ms
Jun 27, 2026155 ms
Jul 4, 2026159 ms
Jul 11, 2026164 ms
Jul 18, 2026163 ms
Jul 25, 2026162 ms
Aug 1, 2026161 ms
Aug 8, 2026156 ms
Aug 15, 2026163 ms
Aug 22, 2026165 ms
Aug 29, 2026172 ms
Sep 5, 2026180 ms
Sep 12, 2026188 ms
Sep 19, 2026192 ms
Sep 26, 2026194 ms
Oct 3, 2026202 ms
Oct 10, 2026186 ms
Oct 17, 2026183 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of relios.com (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. relios.com at 0.6 s0.6 s
  2. relios.com at 1.2 s1.2 s
  3. relios.com at 1.8 s1.8 s
  4. relios.com at 2.4 s2.4 s
  5. relios.com at 3.0 s3.0 s
  6. relios.com at 3.6 s3.6 s
  7. relios.com at 4.2 s4.2 s
  8. relios.com at 4.8 s4.8 s

Speed

14 to fix22
  • Improve image delivery

    6.5 s · 1.5 MB

    13 images could be 1.5 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 6.5 s faster on a phone.

  • Reduce unused JavaScript

    3.2 s · 746 KiB

    About 746 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 646 KiB

    41 files are served with short cache lifetimes, so returning visitors download them again (646 KiB).

  • Render-blocking requests

    1.9 s

    9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.9 s.

  • Mobile performance score: 22

    22/100

    Your mobile performance score is 22 (desktop: 47). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 7.1 s

    A phone's processor spends 7.1 s on main-thread work while loading, 3.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Yotpo and others), adding 2.1 MB and 1.9 s of main-thread time.

  • Google Tag Manager adds 666 ms

    666 ms

    Google Tag Manager costs a phone 666 ms of main-thread work and 636 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Font display

    650 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 650 ms).

  • Minify JavaScript

    310 ms · 64 KiB

    64 KiB could be saved by minifying JavaScript.

  • Shopify adds 250 ms

    250 ms

    Shopify costs a phone 250 ms of main-thread work and 354 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,802 HTML elements

    The page has 2,802 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Yotpo adds 240 ms

    240 ms

    Yotpo costs a phone 240 ms of main-thread work and 350 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google CDN adds 203 ms

    203 ms

    Google CDN costs a phone 203 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 247 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 74 KiB

    About 74 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Legacy JavaScript

    150 ms · 45 KiB

    Polyfills for old browsers add 45 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 47 but mobile only 22. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user CLS: 0.26

    0.26

    For real visitors the layout shifts by 0.26 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 25.8 s

    25.8 s

    Your largest element takes 25.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “FRESH FINDS & FOREVER FAVORITES NOW 25% OFF Shop Now”.

  • Time to Interactive: 27.6 s

    27.6 s

    The page becomes fully interactive after 27.6 s. Good is under 3.8 s.

  • First Contentful Paint: 7.0 s

    7.0 s

    The first text or image appears after 7.0 s on a phone. Good is under 1.8 s.

  • Speed Index: 9.3 s

    9.3 s

    Visually, the page fills in at 9.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.2 s

    1.2 s

    Scripts block taps and scrolling for 1.2 s in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 2.5 s

    2.5 s

    Real visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 51% slower for real visitors

    +51%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 121 ms to 183 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.216

    0.216

    The layout shifts by 0.216 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    +8%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 163 ms

    163 ms

    Real visitors wait 163 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 673 ms

    673 ms

    Real visitors wait 673 ms for your server to start answering (75th percentile). Good is under 800 ms.

Images and page weight

1 to fix70
  • Page weight: 5.9 MB in 366 requests

    5.9 MB

    Your homepage downloads 5.9 MB in 366 requests on a phone: scripts 2.4 MB (118), images 2.0 MB (43) and other files 922 KiB (152). Under 2 MB keeps phones on slow connections fast.

  • 6 images in older formats

    6 images (438 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.7 g of CO₂ per visit

    1.69 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.69 g of CO₂e: 202.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 8289
  • 9 tap targets too small

    9 tap targets are too small or too close together to hit reliably with a finger.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • Frames without titles

    1 frame has no title, so screen-reader users cannot tell what it contains.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • 6 links without text

    6 visible links have no text or label, so screen readers cannot say where they go.

  • 5 form fields without a label

    5 form fields have no label, so screen readers announce an empty box and autofill guesses.

2 checks passed
  • Every image has alt text

    All 24 images in the HTML carry an alt attribute.

  • 48 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 48 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 10095
  • One H1 headline

    Your <h1> is empty.

  • 162 internal links, 12 external

    The homepage links to 162 pages on relios.com and 12 external pages.

7 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Discover beautiful Southwestern- and Western-inspired jewelry at American West Jewelry. Browse our jewelry collections …”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Western & Southwestern Jewelry - American West Jewelry”.

  • Canonical URL set

    The canonical URL is https://americanwestjewelry.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://americanwestjewelry.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,045 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://americanwestjewelry.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix81
  • 3 pages point its canonical at the homepage

    https://americanwestjewelry.com/discount/SPOOKY31, https://americanwestjewelry.com/discount/35WEST and https://americanwestjewelry.com/discount/25AWJONLY declare the homepage as their canonical URL, which tells Google they are copies of the homepage and keeps them out of search results. A site-wide template setting usually causes this.

  • 4 pages share a title

    /, https://americanwestjewelry.com/discount/SPOOKY31, https://americanwestjewelry.com/discount/35WEST and https://americanwestjewelry.com/discount/25AWJONLY all use the title “Western & Southwestern Jewelry - American West Jewelry”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 3 pages share a meta description

    https://americanwestjewelry.com/discount/SPOOKY31, https://americanwestjewelry.com/discount/35WEST and https://americanwestjewelry.com/discount/25AWJONLY use the same meta description. A description written for each page earns more clicks.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 62 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 9267
  • 2 broken images

    2 images failed to load on a phone, for example https://bat.bing.com/action/0?ti=25036660&Ver=2&mid=f41c2f2a-9b34-4db9-b389-f21b22a0529f&bo=1&sid=23032580cf0411f1b6d4c5478e9f78d0&vid=23035500cf0411f184806b0a5239fd0a&vids=1&msclkid=N&pi=918639831&lg.

  • 15 small tap targets

    15 of 57 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

  • No HTML doctype

    The page has no <!DOCTYPE html>, so browsers render it in quirks mode.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix86
  • Thin social proof

    Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • About 703 words of copy

    The homepage carries about 703 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Shop Now”.

  • 14 calls to action

    The homepage has 14 calls to action, for example “Shop All”, “Shop All Gifts” and “Shop All Collections”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 9 trackers load before any consent

    9

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 4 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 47 other companies contacted

    Loading the homepage contacts 47 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at relios.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on relios.com, including 25 speed issues, 1 SEO issue and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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