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rellery.com website review
Visit site (opens in a new tab)Reviewed 10 November 202638 issues · 93 checks
This review found 38 issues worth fixing on rellery.com, 17 of them high impact, across 93 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
78C- #53,435 of 105,147 reviewed websitesbeats 44%
- #34,632 of 58,990 online storesbeats 36%
- #33,086 of 53,745 Shopify storesbeats 33%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 2.1 s |
| May 30, 2026 | 2.0 s |
| Jun 6, 2026 | 2.1 s |
| Jun 13, 2026 | 2.0 s |
| Jun 20, 2026 | 2.1 s |
| Jun 27, 2026 | 2.0 s |
| Jul 4, 2026 | 2.0 s |
| Jul 11, 2026 | 2.0 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 2.0 s |
| Aug 8, 2026 | 2.0 s |
| Aug 15, 2026 | 2.0 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.1 s |
| Sep 12, 2026 | 2.1 s |
| Sep 19, 2026 | 2.0 s |
| Sep 26, 2026 | 1.9 s |
| Oct 3, 2026 | 1.9 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
| Nov 7, 2026 | 1.9 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 104 ms |
| May 30, 2026 | 104 ms |
| Jun 6, 2026 | 105 ms |
| Jun 13, 2026 | 105 ms |
| Jun 20, 2026 | 106 ms |
| Jun 27, 2026 | 107 ms |
| Jul 4, 2026 | 106 ms |
| Jul 11, 2026 | 104 ms |
| Jul 18, 2026 | 104 ms |
| Jul 25, 2026 | 105 ms |
| Aug 1, 2026 | 104 ms |
| Aug 8, 2026 | 107 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 111 ms |
| Aug 29, 2026 | 112 ms |
| Sep 5, 2026 | 112 ms |
| Sep 12, 2026 | 112 ms |
| Sep 19, 2026 | 112 ms |
| Sep 26, 2026 | 113 ms |
| Oct 3, 2026 | 112 ms |
| Oct 10, 2026 | 113 ms |
| Oct 17, 2026 | 113 ms |
| Oct 24, 2026 | 112 ms |
| Oct 31, 2026 | 112 ms |
| Nov 7, 2026 | 110 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.3 s
8.7 s
13.0 s
17.4 s
21.7 s
26.1 s
30.4 s
34.8 s
Speed
Reduce unused JavaScript
4.7 s · 832 KiBAbout 832 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.7 s faster on a phone.
Use efficient cache lifetimes
2.7 s · 534 KiB21 files are served with short cache lifetimes, so returning visitors download them again (534 KiB).
Render-blocking requests
1.4 s9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.4 s.
Reduce unused CSS
1.2 s · 136 KiBAbout 136 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Main-thread work: 4.5 s
A phone's processor spends 4.5 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (negate.io, Google Tag Manager and Klaviyo and others), adding 1.8 MB and 1.3 s of main-thread time.
Mobile performance score: 54
54/100Your mobile performance score is 54. Pages that score under 90 lose visitors before the first paint.
negate.io adds 540 ms
540 msnegate.io costs a phone 540 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 267 ms
267 msGoogle Tag Manager costs a phone 267 ms of main-thread work and 478 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 173 ms
173 msKlaviyo costs a phone 173 ms of main-thread work and 409 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
1,595 HTML elements
The page has 1,595 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
fastbundle.co adds 40 ms
40 msfastbundle.co costs a phone 40 ms of main-thread work and 369 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
250 ms · 50 KiBPolyfills for old browsers add 50 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.
Improve image delivery
150 ms · 52 KiB6 images could be 52 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Minify JavaScript
150 ms · 8 KiB8 KiB could be saved by minifying JavaScript.
9 long tasks on the main thread
9 long tasks block the main thread while loading, the longest for 154 ms. During a long task the page ignores taps.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 9 ms
9 msYour server sent the HTML in 9 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user CLS: 0.44
0.44For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 28.4 s
28.4 sYour largest element takes 28.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “WANT 10% OFF YOUR FIRST ORDER? (YES, YES YOU DO!) YES NO”.
Time to Interactive: 28.5 s
28.5 sThe page becomes fully interactive after 28.5 s. Good is under 3.8 s.
Speed Index: 14.6 s
14.6 sVisually, the page fills in at 14.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 3.4 s
3.4 sThe first text or image appears after 3.4 s on a phone. Good is under 1.8 s.
Real-user TTFB: 820 ms
820 msReal visitors wait 820 ms for your server to start answering (75th percentile). Good is under 800 ms.
Total Blocking Time: 241 ms
241 msScripts block taps and scrolling for 241 ms in total while the page loads. Good is under 200 ms.
6 images without width and height
6 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+7%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 110 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 2.1 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.0 s
2.0 sReal visitors wait 2.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 116 ms
116 msReal visitors wait 116 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 4.5 MB in 418 requests
4.5 MBYour homepage downloads 4.5 MB in 418 requests on a phone: scripts 2.2 MB (108), other files 1.3 MB (242) and images 561 KiB (36). Under 2 MB keeps phones on slow connections fast.
About 1.3 g of CO₂ per visit
1.28 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.28 g of CO₂e: 154.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
15 text elements with low contrast
15 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 button without a name
1 button has no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
1 dropdown has no label.
All page content should be contained by landmarks (29 elements)
All page content should be contained by landmarks: 29 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
30 links without text
30 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 9 images in the HTML carry an alt attribute.
41 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 46 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
133 internal links, 5 external
The homepage links to 133 pages on rellery.com and 5 external pages.
8 checks passed
Meta description: 140 characters
Your meta description is 140 characters: “Personalized jewelry that lets your story shine. Custom rings, bar necklaces and bracelets that can be engraved for you…”.
One H1 headline
Your main headline reads: “Rellery”.
Title: 59 characters
Your title is a healthy 59 characters: “Rellery | High Quality Personalized Jewelry at a fair price”.
Canonical URL set
The canonical URL is https://rellery.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rellery.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and contact details; description would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (653 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rellery.com/llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 linked pages hidden from search
https://rellery.com/products/meghan-lane-x-rellery and https://rellery.com/products/angela-rose-x-rellery are marked noindex but linked from your homepage. If they are meant to be found, remove the noindex.
3 pages without a meta description
https://rellery.com/pages/gift-guide, https://rellery.com/pages/zodiac-jewelry and https://rellery.com/pages/pearl-jewelry have no meta description, so Google writes the search snippet from whatever text it finds.
5 pages without an H1
https://rellery.com/pages/birth-flowers, https://rellery.com/pages/gift-guide, https://rellery.com/pages/zodiac-jewelry, https://rellery.com/pages/pearl-jewelry and https://rellery.com/collections/necklaces have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 88 found) and read each the way a search engine does.
4 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://bat.bing.com/action/0?ti=17558515&Ver=2&mid=a3ff080b-d436-4094-a06d-bb05fdabf15f&bo=1&sid=e4c74170dd2311f18f6689fe8375733b&vid=e4c77b50dd2311f1a39c658e726c6355&vids=1&msclkid=N&pi=918639831&lg.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 403 ()”.
Missing source maps
Large scripts ship without source maps.
2 checks passed
Tap targets are thumb-sized
56 of 64 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
About 301 words of copy
The homepage carries about 301 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
7 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
2 calls to action
The homepage has 2 calls to action, for example “SHOP NOW” and “Contact”.
1 short form
A short form (0 fields at most) is right on the homepage.
Analytics in place
Analytics detected: Google Analytics, Hotjar and TikTok Pixel.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Opening hours shown
Your opening hours are on the homepage.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
36 other companies contacted
Loading the homepage contacts 36 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rellery.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 9 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Zepto Product Personalizer · Subscribfy · Frontend · Applovin Shop Integration · justuno.com · reamaze.com · socialsnowball.io · voidsecurity.net
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Hotjar
- Hosting
- Shopify
Company
- Headquarters
- New York
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 38 issues on rellery.com, including 21 speed issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.