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renoun.com website review

Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 84 checks

This review found 29 issues worth fixing on renoun.com, 10 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.7 s1.2 sMay 23Nov 71.2 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20261.6 s
Jun 6, 20261.6 s
Jun 13, 20261.7 s
Jun 20, 20261.7 s
Jun 27, 20261.6 s
Jul 4, 20261.6 s
Jul 11, 20261.5 s
Jul 18, 20261.5 s
Jul 25, 20261.5 s
Aug 1, 20261.7 s
Aug 8, 20261.6 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.4 s
Sep 5, 20261.4 s
Sep 12, 20261.4 s
Sep 19, 20261.4 s
Sep 26, 20261.3 s
Oct 3, 20261.3 s
Oct 10, 20261.4 s
Oct 17, 20261.3 s
Oct 24, 20261.3 s
Oct 31, 20261.3 s
Nov 7, 20261.2 s
Real-visitor tap response (INP)75th percentile, phones
194 ms140 msMay 23Nov 7162 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026162 ms
May 30, 2026163 ms
Jun 6, 2026162 ms
Jun 13, 2026179 ms
Jun 20, 2026180 ms
Jun 27, 2026188 ms
Jul 4, 2026163 ms
Jul 11, 2026155 ms
Jul 18, 2026154 ms
Jul 25, 2026150 ms
Aug 1, 2026162 ms
Aug 8, 2026157 ms
Aug 15, 2026155 ms
Aug 22, 2026157 ms
Aug 29, 2026146 ms
Sep 5, 2026153 ms
Sep 12, 2026154 ms
Sep 19, 2026162 ms
Sep 26, 2026171 ms
Oct 3, 2026171 ms
Oct 10, 2026177 ms
Oct 17, 2026170 ms
Oct 24, 2026165 ms
Oct 31, 2026166 ms
Nov 7, 2026162 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of renoun.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. renoun.com at 3.3 s3.3 s
  2. renoun.com at 6.7 s6.7 s
  3. renoun.com at 10.0 s10.0 s
  4. renoun.com at 13.4 s13.4 s
  5. renoun.com at 16.7 s16.7 s
  6. renoun.com at 20.0 s20.0 s
  7. renoun.com at 23.4 s23.4 s
  8. renoun.com at 26.7 s26.7 s

Speed

9 to fix59
  • Render-blocking requests

    1.3 s

    6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.

  • Main-thread work: 6.5 s

    A phone's processor spends 6.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Klaviyo, Hotjar and rebuyengine.com and others), adding 2.2 MB and 1.1 s of main-thread time.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    30 ms · 816 KiB

    About 816 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.

  • Klaviyo adds 309 ms

    309 ms

    Klaviyo costs a phone 309 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • rebuyengine.com adds 169 ms

    169 ms

    rebuyengine.com costs a phone 169 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • azurefd.net adds 75 ms

    75 ms

    azurefd.net costs a phone 75 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 46 ms

    46 ms

    Shopify costs a phone 46 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 116 KiB

    5 images could be 116 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 94 KiB

    About 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 46 KiB

    11 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).

  • 17 long tasks on the main thread

    17 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    47 KiB

    Polyfills for old browsers add 47 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify JavaScript

    3 KiB

    3 KiB could be saved by minifying JavaScript.

1 checks passed
  • Server response: 13 ms

    13 ms

    Your server sent the HTML in 13 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix100
  • Speed Index: 31.9 s

    31.9 s

    Visually, the page fills in at 31.9 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 20.9 s

    20.9 s

    The page becomes fully interactive after 20.9 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Total Blocking Time: 431 ms

    431 ms

    Scripts block taps and scrolling for 431 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 1.9 s

    1.9 s

    The first text or image appears after 1.9 s on a phone. Good is under 1.8 s.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    +1%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.1 s

    1.1 s

    Real visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.8 s

    0.8 s

    Real visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 343 ms

    343 ms

    Real visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 6.4 MB in 447 requests

    6.4 MB

    Your homepage downloads 6.4 MB in 447 requests on a phone: scripts 2.0 MB (132), media 1.9 MB (1) and other files 1.5 MB (267). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (150 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 1.8 g of CO₂ per visit

    1.81 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

2 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 7591
  • ARIA attributes must conform to valid values (1 element)

    ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.

  • 4 text elements with low contrast

    4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 4 tap targets too small

    4 tap targets are too small or too close together to hit reliably with a finger.

  • 3 images without alt text

    3 images have no alt text, which hurts accessibility and image search.

  • Zoom is disabled

    The viewport tag blocks pinch-zoom, which low-vision visitors rely on.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

  • Headings skip levels

    Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 50 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8593
  • 2 H1 headlines

    There are 2 <h1> headlines (“Renoun Skis” and “Re-engineeredEndurance 98”). One clear main headline is easier for people and search engines.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 127 internal links, 7 external

    The homepage links to 127 pages on renoun.com and 7 external pages.

7 checks passed
  • Meta description: 155 characters

    Your meta description is 155 characters: “Discover our 2026 skis with VibeStop™. Less chatter, more control for a smoother, steadier ride. Free shipping, TryOnSn…”.

  • Title: 64 characters

    Your title is a healthy 64 characters: “Renoun Skis with VibeStop™ I All-Mountain, Carving & Powder Skis”.

  • Canonical URL set

    The canonical URL is https://renoun.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://renoun.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (599 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://renoun.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 2 pages without a meta description

    https://renoun.com/pages/compare-skis and https://renoun.com/pages/technology have no meta description, so Google writes the search snippet from whatever text it finds.

  • 1 page without an H1

    https://renoun.com/collections/skis has no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9687
  • 17 small tap targets

    17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 4 JavaScript errors while loading

    4 errors were logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://ws.hotjar.com/api/v2/client/ws?v=7&site_id=6439101' failed: Error in connection establis…”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

100
  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • About 435 words of copy

    The homepage carries about 435 words of visible text.

6 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP NOW”.

  • 11 calls to action

    The homepage has 11 calls to action, for example “Shop By Ski Style”, “Shop By Ski Model” and “Find a Demo”.

  • 1 short form

    A short form (1 field at most) is right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.

  • Analytics in place

    Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.

  • Risk reducer mentioned

    A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at renoun.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Klaviyo Email Marketing Sms · Okendo · Rebuy Personalization Engine · Microsoft Clarity · Forms · withremark.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Tag Manager | Hotjar | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Burlington

Upkeep, stack, hiring and company data from programmable.info

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