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renoun.com website review
Visit site (opens in a new tab)Reviewed 11 November 202629 issues · 84 checks
This review found 29 issues worth fixing on renoun.com, 10 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
87B- #6,861 of 96,363 reviewed websitesbeats 90%
- #3,840 of 52,193 online storesbeats 89%
- #3,724 of 47,279 Shopify storesbeats 88%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.7 s |
| May 30, 2026 | 1.6 s |
| Jun 6, 2026 | 1.6 s |
| Jun 13, 2026 | 1.7 s |
| Jun 20, 2026 | 1.7 s |
| Jun 27, 2026 | 1.6 s |
| Jul 4, 2026 | 1.6 s |
| Jul 11, 2026 | 1.5 s |
| Jul 18, 2026 | 1.5 s |
| Jul 25, 2026 | 1.5 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.6 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.4 s |
| Sep 5, 2026 | 1.4 s |
| Sep 12, 2026 | 1.4 s |
| Sep 19, 2026 | 1.4 s |
| Sep 26, 2026 | 1.3 s |
| Oct 3, 2026 | 1.3 s |
| Oct 10, 2026 | 1.4 s |
| Oct 17, 2026 | 1.3 s |
| Oct 24, 2026 | 1.3 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 162 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 162 ms |
| Jun 13, 2026 | 179 ms |
| Jun 20, 2026 | 180 ms |
| Jun 27, 2026 | 188 ms |
| Jul 4, 2026 | 163 ms |
| Jul 11, 2026 | 155 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 150 ms |
| Aug 1, 2026 | 162 ms |
| Aug 8, 2026 | 157 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 157 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 154 ms |
| Sep 19, 2026 | 162 ms |
| Sep 26, 2026 | 171 ms |
| Oct 3, 2026 | 171 ms |
| Oct 10, 2026 | 177 ms |
| Oct 17, 2026 | 170 ms |
| Oct 24, 2026 | 165 ms |
| Oct 31, 2026 | 166 ms |
| Nov 7, 2026 | 162 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
3.3 s
6.7 s
10.0 s
13.4 s
16.7 s
20.0 s
23.4 s
26.7 s
Speed
Render-blocking requests
1.3 s6 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Main-thread work: 6.5 s
A phone's processor spends 6.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, Hotjar and rebuyengine.com and others), adding 2.2 MB and 1.1 s of main-thread time.
Mobile performance score: 59
59/100Your mobile performance score is 59. Pages that score under 90 lose visitors before the first paint.
Reduce unused JavaScript
30 ms · 816 KiBAbout 816 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 30 ms faster on a phone.
Klaviyo adds 309 ms
309 msKlaviyo costs a phone 309 ms of main-thread work and 678 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rebuyengine.com adds 169 ms
169 msrebuyengine.com costs a phone 169 ms of main-thread work and 381 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 75 ms
75 msazurefd.net costs a phone 75 ms of main-thread work and 329 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 46 ms
46 msShopify costs a phone 46 ms of main-thread work and 512 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Improve image delivery
150 ms · 116 KiB5 images could be 116 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Reduce unused CSS
150 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 46 KiB11 files are served with short cache lifetimes, so returning visitors download them again (46 KiB).
17 long tasks on the main thread
17 long tasks block the main thread while loading, the longest for 193 ms. During a long task the page ignores taps.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
47 KiBPolyfills for old browsers add 47 KiB JavaScript that modern phones do not need.
Minify CSS
6 KiB6 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify JavaScript
3 KiB3 KiB could be saved by minifying JavaScript.
1 checks passed
Server response: 13 ms
13 msYour server sent the HTML in 13 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Speed Index: 31.9 s
31.9 sVisually, the page fills in at 31.9 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 20.9 s
20.9 sThe page becomes fully interactive after 20.9 s. Good is under 3.8 s.
Largest Contentful Paint: 5.2 s
5.2 sYour largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 431 ms
431 msScripts block taps and scrolling for 431 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 1.9 s
1.9 sThe first text or image appears after 1.9 s on a phone. Good is under 1.8 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
+1%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 162 ms to 162 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.1 s
1.1 sReal visitors wait 1.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 343 ms
343 msReal visitors wait 343 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 21% faster for real visitors
-21%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 447 requests
6.4 MBYour homepage downloads 6.4 MB in 447 requests on a phone: scripts 2.0 MB (132), media 1.9 MB (1) and other files 1.5 MB (267). Under 2 MB keeps phones on slow connections fast.
2 images in older formats
2 images (150 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
ARIA attributes must conform to valid values (1 element)
ARIA attributes must conform to valid values: 1 element on the page fails this check, rated critical by axe-core.
4 text elements with low contrast
4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
1 link without text
1 visible link has no text or label, so screen readers cannot say where it goes.
Headings skip levels
Headings skip levels (h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
50 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 50 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
2 H1 headlines
There are 2 <h1> headlines (“Renoun Skis” and “Re-engineeredEndurance 98”). One clear main headline is easier for people and search engines.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
127 internal links, 7 external
The homepage links to 127 pages on renoun.com and 7 external pages.
7 checks passed
Meta description: 155 characters
Your meta description is 155 characters: “Discover our 2026 skis with VibeStop™. Less chatter, more control for a smoother, steadier ride. Free shipping, TryOnSn…”.
Title: 64 characters
Your title is a healthy 64 characters: “Renoun Skis with VibeStop™ I All-Mountain, Carving & Powder Skis”.
Canonical URL set
The canonical URL is https://renoun.com/.
Structured data in place
Structured data found: BreadcrumbList, Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://renoun.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (599 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://renoun.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
https://renoun.com/pages/compare-skis and https://renoun.com/pages/technology have no meta description, so Google writes the search snippet from whatever text it finds.
1 page without an H1
https://renoun.com/collections/skis has no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
17 small tap targets
17 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
4 JavaScript errors while loading
4 errors were logged to the browser console while the page loaded, for example “WebSocket connection to 'wss://ws.hotjar.com/api/v2/client/ws?v=7&site_id=6439101' failed: Error in connection establis…”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
Phone number is not tap-to-call
Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.
About 435 words of copy
The homepage carries about 435 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP NOW”.
11 calls to action
The homepage has 11 calls to action, for example “Shop By Ski Style”, “Shop By Ski Model” and “Find a Demo”.
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 4 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Tag Manager, Microsoft Clarity and Hotjar.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Hotjar and Klaviyo and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
44 other companies contacted
Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at renoun.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 6 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Okendo · Rebuy Personalization Engine · Microsoft Clarity · Forms · withremark.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Tag Manager | Hotjar | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- Burlington
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 29 issues on renoun.com, including 15 speed issues and 2 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.