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respectedroots.com website review
Visit site (opens in a new tab)Reviewed 7 November 202637 issues · 101 checks
This review found 37 issues worth fixing on respectedroots.com, 12 of them high impact, across 101 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #47,150 of 85,414 reviewed websitesbeats 40%
- #27,780 of 43,489 online storesbeats 31%
- #26,130 of 38,822 Shopify storesbeats 28%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 3.3 s |
| May 23, 2026 | 3.2 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.3 s |
| Jun 13, 2026 | 3.3 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.5 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.5 s |
| Jul 25, 2026 | 3.5 s |
| Aug 1, 2026 | 3.7 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.8 s |
| Aug 22, 2026 | 3.8 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.6 s |
| Oct 10, 2026 | 3.6 s |
| Oct 17, 2026 | 3.6 s |
| Oct 24, 2026 | 3.5 s |
| Oct 31, 2026 | 3.6 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 113 ms |
| May 23, 2026 | 113 ms |
| May 30, 2026 | 114 ms |
| Jun 6, 2026 | 120 ms |
| Jun 13, 2026 | 120 ms |
| Jun 20, 2026 | 120 ms |
| Jun 27, 2026 | 120 ms |
| Jul 4, 2026 | 119 ms |
| Jul 11, 2026 | 117 ms |
| Jul 18, 2026 | 113 ms |
| Jul 25, 2026 | 112 ms |
| Aug 1, 2026 | 113 ms |
| Aug 8, 2026 | 117 ms |
| Aug 15, 2026 | 120 ms |
| Aug 22, 2026 | 120 ms |
| Aug 29, 2026 | 120 ms |
| Sep 5, 2026 | 116 ms |
| Sep 12, 2026 | 116 ms |
| Sep 19, 2026 | 117 ms |
| Sep 26, 2026 | 120 ms |
| Oct 3, 2026 | 120 ms |
| Oct 10, 2026 | 120 ms |
| Oct 17, 2026 | 120 ms |
| Oct 24, 2026 | 117 ms |
| Oct 31, 2026 | 120 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.2 s
1.6 s
1.9 s
2.3 s
2.7 s
3.1 s
respectedroots.com does not allow embedding, so this is Google's rendering of the page.
Speed
Main-thread work: 5.3 s
A phone's processor spends 5.3 s on main-thread work while loading, 2.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 60
60/100Your mobile performance score is 60. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Google Tag Manager, emotivecdn.io and avada.io and others), adding 1.4 MB and 823 ms of main-thread time.
Reduce unused JavaScript
150 ms · 615 KiBAbout 615 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 150 ms faster on a phone.
Use efficient cache lifetimes
730 KiB15 files are served with short cache lifetimes, so returning visitors download them again (730 KiB).
Improve image delivery
576 KiB7 images could be 576 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
Google Tag Manager adds 250 ms
250 msGoogle Tag Manager costs a phone 250 ms of main-thread work and 422 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
emotivecdn.io adds 177 ms
177 msemotivecdn.io costs a phone 177 ms of main-thread work and 384 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 131 ms. During a long task the page ignores taps.
Reduce unused CSS
69 KiBAbout 69 KiB of CSS is downloaded but never applied on this page.
Legacy JavaScript
38 KiBPolyfills for old browsers add 38 KiB JavaScript that modern phones do not need.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
Minify CSS
3 KiB3 KiB could be saved by minifying CSS.
1 checks passed
Server response: 18 ms
18 msYour server sent the HTML in 18 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.4 s
4.4 sReal visitors wait 4.4 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user FCP: 4.0 s
4.0 sReal visitors see the first content after 4.0 s (75th percentile). Good is under 1.8 s.
Time to Interactive: 17.1 s
17.1 sThe page becomes fully interactive after 17.1 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.449
0.449The layout shifts by 0.449 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 7.6 s
7.6 sVisually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.
First Contentful Paint: 2.6 s
2.6 sThe first text or image appears after 2.6 s on a phone. Good is under 1.8 s.
Total Blocking Time: 285 ms
285 msScripts block taps and scrolling for 285 ms in total while the page loads. Good is under 200 ms.
Largest Contentful Paint: 2.6 s
2.6 sYour largest element takes 2.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “We and our partners, including Shopify, use cookies and oth…”. Most of its time is element render delay (2.7 s).
Tap response (INP) held steady for real visitors
+5%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 113 ms to 120 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+8%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 3.3 s to 3.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user INP: 113 ms
113 msReal visitors wait 113 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 465 ms
465 msReal visitors wait 465 ms for your server to start answering (75th percentile). Good is under 800 ms.
Images and page weight
Page weight: 3.5 MB in 212 requests
3.5 MBYour homepage downloads 3.5 MB in 212 requests on a phone: scripts 1.6 MB (88), images 824 KiB (31) and other files 659 KiB (73). Under 2 MB keeps phones on slow connections fast.
3 images far larger than shown
443 KiB3 images are downloaded at several times the size a phone draws them, for example 5B14V6kfcV72hoPqdqsJH.png at 1,024 px wide, shown at 60 px. Resized copies would save about 443 KiB.
1 image in older formats
1 image (378 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.0 g of CO₂ per visit
0.98 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.98 g of CO₂e: 117.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
6 buttons without a name
6 buttons have no accessible name, so screen readers announce just “button”.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
4 tap targets too small
4 tap targets are too small or too close together to hit reliably with a finger.
All page content should be contained by landmarks (14 elements)
All page content should be contained by landmarks: 14 elements on the page fail this check, rated moderate by axe-core.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
8 links without text
8 visible links have no text or label, so screen readers cannot say where they go.
5 form fields without a label
5 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 43 images in the HTML carry an alt attribute.
49 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 55 WCAG 2.2 A/AA and best-practice rules on the phone render: 49 passed and 6 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is long (85 characters)
Your title is 85 characters, so Google will cut it off around 60: “Personal Grooming & Self-care Products for Men & Women | Beard Care – RESPECTED ROOTS”.
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
Open Graph partly set
Open Graph is missing og:title and og:description, so shared links fall back to guesses.
78 internal links, 4 external
The homepage links to 78 pages on respectedroots.com and 4 external pages.
4 checks passed
Meta description: 145 characters
Your meta description is 145 characters: “Respected Roots offers premium personal grooming products curated with natural ingredients for men, women, & the whole …”.
Canonical URL set
The canonical URL is https://www.respectedroots.com/.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.respectedroots.com/sitemap.xml.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (471 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
11 pages without a meta description
/pages/bundle-box, /collections/shop-all, /collections/shave, /collections/hair, /collections/gift-set and /collections/dryness-hydration and 5 others have no meta description, so Google writes the search snippet from whatever text it finds.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
5 JavaScript errors while loading
5 errors were logged to the browser console while the page loaded, for example “Function statements require a function name”.
2 checks passed
Tap targets are thumb-sized
28 of 34 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
2 broken links to your own pages
2 links from your homepage to your own site are broken, for example https://www.respectedroots.com/pages/locations (404).
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
6 checks passed
Served over HTTPS
The homepage is served over HTTPS (respectedroots.com).
Valid certificate (50 days left)
The certificate from Let's Encrypt · YE2 verifies for respectedroots.com and is valid for another 50 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://respectedroots.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
Domain and trust
DNSSEC is off
respectedroots.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 8 years old
8 yearsrespectedroots.com was registered in Mar 2018 through GoDaddy.com, LLC. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for respectedroots.com, so a mis-issued certificate from anyone else is refused.
Registered until Mar 2035
respectedroots.com is registered until Mar 2035.
Content and conversion
Thin social proof
Social proof on the homepage: 5 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 429 words of copy
The homepage carries about 429 words of visible text.
Urgency cues
The page uses urgency cues (a countdown or limited-time wording).
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “START SHOPPING”.
10 calls to action
The homepage has 10 calls to action, for example “Shop All”, “Shop by category” and “Start Shopping”.
7 short forms
7 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager, Google Analytics and Meta Pixel.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be respectedroots.com is still delivered. Add a report address, check the reports, then move to quarantine.
Email authentication score: 70/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
2 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:mailgun.org ~all”.
DKIM signing found
A DKIM key is published (selector “k1”), so receivers can verify mail really came from you.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
45 cookies set on arrival
45Opening the homepage sets 45 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
55 other companies contacted
Loading the homepage contacts 55 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 13 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Intelligems A B Testing · Gorgias Live Chat Helpdesk · Fuego Mobile App · Klaviyo Email Marketing Sms · Respected Roots X Retention · Emotive Pixel · Triplewhale · Avada Cookie Bar · Rivo Loyalty Rewards Referrals · loox.io · cart-bot.net · printful.com · emotivecdn.io
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Atlanta
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 37 issues on respectedroots.com, including 17 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.