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retailpro.com website review

Visit site (opens in a new tab)Reviewed 2 November 202643 issues · 88 checks

This review found 43 issues worth fixing on retailpro.com, 20 of them high impact, across 88 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
5.5 s4.4 sMay 16Oct 315.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20264.6 s
May 23, 20264.6 s
May 30, 20265.0 s
Jun 6, 20265.0 s
Jun 13, 20265.0 s
Jun 20, 20264.8 s
Jun 27, 20264.8 s
Jul 4, 20265.2 s
Jul 11, 20264.9 s
Jul 18, 20264.9 s
Jul 25, 20265.3 s
Aug 1, 20265.0 s
Aug 8, 20265.3 s
Aug 15, 20265.4 s
Aug 22, 20265.4 s
Aug 29, 20265.3 s
Sep 5, 20265.3 s
Sep 12, 20265.3 s
Sep 19, 20265.2 s
Sep 26, 20265.3 s
Oct 3, 20265.2 s
Oct 10, 20265.4 s
Oct 17, 20265.4 s
Oct 24, 20265.3 s
Oct 31, 20265.4 s
Real-visitor tap response (INP)75th percentile, phones
109 ms67 msMay 16Oct 3172 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202694 ms
May 23, 202693 ms
May 30, 202695 ms
Jun 6, 2026104 ms
Jun 13, 202690 ms
Jun 20, 202686 ms
Jun 27, 202686 ms
Jul 4, 202680 ms
Jul 11, 202689 ms
Jul 18, 202687 ms
Jul 25, 202687 ms
Aug 1, 202693 ms
Aug 8, 202689 ms
Aug 15, 202687 ms
Aug 22, 202689 ms
Aug 29, 202686 ms
Sep 5, 202683 ms
Sep 12, 202683 ms
Sep 19, 202677 ms
Sep 26, 202681 ms
Oct 3, 202688 ms
Oct 10, 202682 ms
Oct 17, 202681 ms
Oct 24, 202675 ms
Oct 31, 202672 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of retailpro.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. retailpro.com at 0.4 s0.4 s
  2. retailpro.com at 0.8 s0.8 s
  3. retailpro.com at 1.1 s1.1 s
  4. retailpro.com at 1.5 s1.5 s
  5. retailpro.com at 1.9 s1.9 s
  6. retailpro.com at 2.3 s2.3 s
  7. retailpro.com at 2.6 s2.6 s
  8. retailpro.com at 3.0 s3.0 s

Speed

7 to fix38
  • Use efficient cache lifetimes

    1.3 s · 776 KiB

    34 files are served with short cache lifetimes, so returning visitors download them again (776 KiB).

  • Render-blocking requests

    1.8 s

    17 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.8 s.

  • Improve image delivery

    1.3 s · 469 KiB

    3 images could be 469 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.3 s faster on a phone.

  • Mobile performance score: 38

    38/100

    Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Reduce unused JavaScript

    750 ms · 202 KiB

    About 202 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

  • Reduce unused CSS

    300 ms · 30 KiB

    About 30 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • 2,425 HTML elements

    The page has 2,425 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, infisecure.com and inventiveperception365.com and others), adding 512 KiB and 334 ms of main-thread time.

  • Font display

    200 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 200 ms).

  • Document request latency

    128 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • 4 long tasks on the main thread

    4 long tasks block the main thread while loading, the longest for 108 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    17 KiB

    Polyfills for old browsers add 17 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    16 KiB

    16 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

2 checks passed
  • Main-thread work: 1.5 s

    A phone's processor spends 1.5 s on main-thread work while loading, 642 ms of it running JavaScript. That is comfortably low.

  • Server response: 80 ms

    80 ms

    Your server sent the HTML in 80 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.7 s

    5.7 s

    Real visitors wait 5.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 1.96

    1.96

    For real visitors the layout shifts by 1.96 (75th percentile). Good is under 0.1.

  • Real-user FCP: 4.3 s

    4.3 s

    Real visitors see the first content after 4.3 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 2.0 s

    2.0 s

    Real visitors wait 2.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 1.94

    1.94

    The layout shifts by 1.94 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Largest Contentful Paint: 11.6 s

    11.6 s

    Your largest element takes 11.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 11.9 s

    11.9 s

    The page becomes fully interactive after 11.9 s. Good is under 3.8 s.

  • First Contentful Paint: 3.5 s

    3.5 s

    The first text or image appears after 3.5 s on a phone. Good is under 1.8 s.

  • Speed Index: 6.2 s

    6.2 s

    Visually, the page fills in at 6.2 s (Speed Index). Good is under 3.4 s.

  • 48 images without width and height

    48 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.6 s to 5.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Tap response (INP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 94 ms to 72 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 90 ms

    90 ms

    Scripts block the page for only 90 ms while loading. Good is under 200 ms.

Images and page weight

3 to fix65
  • Page weight: 2.2 MB in 70 requests

    2.2 MB

    Your homepage downloads 2.2 MB in 70 requests on a phone: scripts 758 KiB (33), images 667 KiB (15) and media 493 KiB (1). Under 2 MB keeps phones on slow connections fast.

  • 2 images in older formats

    2 images (498 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    279 KiB

    1 image is downloaded at several times the size a phone draws it, for example 2025-RPIArtboard.jpg at 1,921 px wide, shown at 390 px. Resized copies would save about 279 KiB.

  • About 0.6 g of CO₂ per visit

    0.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.63 g of CO₂e: 75.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

8 to fixGoogle 7586
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • Unlabelled dropdowns

    1 dropdown has no label.

  • 5 text elements with low contrast

    5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Links look like plain text

    2 links inside paragraphs rely on colour alone to stand out.

  • 38 images without alt text

    38 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (30 elements)

    All page content should be contained by landmarks: 30 elements on the page fail this check, rated moderate by axe-core.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • 3 form fields without a label

    3 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h5, h2 → h5 and h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 48 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 8 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 7577
  • 82 links crawlers can't follow

    82 links have no real href, so search engines can't follow them.

  • Title is long (67 characters)

    Your title is 67 characters, so Google will cut it off around 60: “Retail Pro Software Solutions | Your global retail software partner”.

  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • Meta description is long (387 characters)

    Your meta description is 387 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 101 internal links, 5 external

    The homepage links to 101 pages on retailpro.com and 5 external pages.

4 checks passed
  • One H1 headline

    Your main headline reads: “Request a Consultation”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.retailpro.com/sitemap.xml.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.retailpro.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (4,377 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without an H1

    https://www.retailpro.com/include/eng/Solutions/Retail-Pro-Planning, https://www.retailpro.com/include/eng/Solutions/Retail-Pro-SAP-Link, https://www.retailpro.com/include/eng/Resources and https://www.retailpro.com/include/eng/Resources/SA have no <h1> headline, so visitors and search engines get no clear main topic.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 34 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

2 to fixGoogle 10087
  • 3 small tap targets

    3 of 8 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix71
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 12-field form

    Your longest form asks for 12 fields (9 required). Every extra field lowers completion.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,337 words of copy

    The homepage carries about 2,337 words of visible text.

4 checks passed
  • 48 calls to action

    The homepage has 48 calls to action, for example “PLANNING & OPEN-TO-BUY”, “CONTACT US” and “LEARN MORE”.

  • Social proof on the page

    Social proof on the homepage: 80 testimonial or review blocks and 30 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Phone number on the homepage

    Your phone number is on the homepage.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 10 cookies set on arrival

    10

    Opening the homepage sets 10 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 14 other companies contacted

    Loading the homepage contacts 14 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at retailpro.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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