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retainiq.io website review

Visit site (opens in a new tab)Reviewed 6 November 202626 issues · 76 checks

This review found 26 issues worth fixing on retainiq.io, 11 of them high impact, across 76 checks. The most urgent: page weight: 30.4 MB in 84 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.7 sMay 16Oct 313.5 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.9 s
May 23, 20263.2 s
May 30, 20263.0 s
Jun 6, 20263.0 s
Jun 13, 20263.2 s
Jun 20, 20262.9 s
Jun 27, 20263.3 s
Jul 4, 20263.3 s
Jul 11, 20263.2 s
Jul 18, 20263.2 s
Jul 25, 20263.0 s
Aug 1, 20263.1 s
Aug 8, 20263.0 s
Aug 15, 20263.0 s
Aug 22, 20263.0 s
Aug 29, 20262.8 s
Sep 5, 20262.9 s
Sep 12, 20263.0 s
Sep 19, 20263.0 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Oct 17, 20263.3 s
Oct 24, 20263.5 s
Oct 31, 20263.5 s
Real-visitor tap response (INP)75th percentile, phones
335 ms77 msMay 16Sep 5170 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026107 ms
May 23, 2026150 ms
Jun 6, 2026166 ms
Jun 13, 2026182 ms
Jun 20, 2026164 ms
Jun 27, 2026165 ms
Jul 4, 2026305 ms
Jul 18, 2026142 ms
Sep 5, 2026170 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of retainiq.io (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. retainiq.io at 1.0 s1.0 s
  2. retainiq.io at 2.0 s2.0 s
  3. retainiq.io at 2.9 s2.9 s
  4. retainiq.io at 3.9 s3.9 s
  5. retainiq.io at 4.9 s4.9 s
  6. retainiq.io at 5.9 s5.9 s
  7. retainiq.io at 6.8 s6.8 s
  8. retainiq.io at 7.8 s7.8 s

Speed

2 to fix90
  • Use efficient cache lifetimes

    20.4 MB

    64 files are served with short cache lifetimes, so returning visitors download them again (20.4 MB).

  • Improve image delivery

    10.0 MB

    24 images could be 10.0 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Render-blocking requests

    100 ms

    1 file blocks the first paint until they finish downloading. Deferring or inlining it could save about 100 ms.

  • 2 long tasks on the main thread

    2 long tasks block the main thread while loading, the longest for 88 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    29 KiB

    About 29 KiB of JavaScript is downloaded but never used on this page.

  • Legacy JavaScript

    22 KiB

    Polyfills for old browsers add 22 KiB JavaScript that modern phones do not need.

  • 1 third-party service on the page

    1 third-party service load with your homepage (Cloudflare), adding 10 KiB and 14 ms of main-thread time.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

3 checks passed
  • Mobile performance score: 90

    90/100

    Your mobile performance score is 90. That is in Google's “good” band (90 and up).

  • Main-thread work: 1.0 s

    A phone's processor spends 1.0 s on main-thread work while loading, 329 ms of it running JavaScript. That is comfortably low.

  • Server response: 50 ms

    50 ms

    Your server sent the HTML in 50 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix50
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Speed Index: 12.0 s

    12.0 s

    Visually, the page fills in at 12.0 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Real-user LCP: 3.5 s

    3.5 s

    Real visitors wait 3.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Tap response (INP) got 21% slower for real visitors

    +21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 107 ms to 170 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.4 s

    1.4 s

    Real visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.9 s to 3.5 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0.019

    0.019

    The layout barely moves while loading (CLS 0.019, good is under 0.1).

  • First Contentful Paint: 1.0 s

    1.0 s

    The first text or image appears after 1.0 s, inside the 1.8 s “good” threshold.

  • Largest Contentful Paint: 1.0 s

    1.0 s

    Your largest element renders in 1.0 s on a phone, inside Google's 2.5 s “good” threshold. The largest element is the text “A full-service team building retention as a system, not a s…”.

  • Total Blocking Time: 19 ms

    19 ms

    Scripts block the page for only 19 ms while loading. Good is under 200 ms.

Images and page weight

4 to fix28
  • Page weight: 30.4 MB in 84 requests

    30.4 MB

    Your homepage downloads 30.4 MB in 84 requests on a phone: images 30.0 MB (63), scripts 178 KiB (10) and fonts 145 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 28 images over 500 KB

    28 images weigh 24.1 MB together. On a phone connection a single image that size takes seconds.

  • 25 images far larger than shown

    10.3 MB

    25 images are downloaded at several times the size a phone draws them, for example freestyle-fandb-product-feature.anim.webp at 840 px wide, shown at 228 px. Resized copies would save about 10.3 MB.

  • 3 images below the first screen load straight away

    3 images further down the page (1.4 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 8.6 g of CO₂ per visit

    8.61 g

    By the Sustainable Web Design model, a visit to your homepage emits about 8.61 g of CO₂e: 1033.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

4 to fixGoogle 9193
  • Scrollable region must have keyboard access (3 elements)

    Scrollable region must have keyboard access: 3 elements on the page fail this check, rated serious by axe-core.

  • Hidden but focusable

    1 element hidden from screen readers can still receive keyboard focus.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 form field without a label

    1 form field has no label, so screen readers announce an empty box and autofill guesses.

  • Headings skip levels

    Headings skip levels (h2 → h4 and h2 → h5), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 183 images in the HTML carry an alt attribute.

  • 43 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 47 WCAG 2.2 A/AA and best-practice rules on the phone render: 43 passed and 4 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 10085
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://retainiq.io/sitemap.xml, so Google discovers your pages only by following links.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 20 internal links, 6 external

    The homepage links to 20 pages on retainiq.io and 6 external pages.

4 checks passed
  • Meta description: 117 characters

    Your meta description is 117 characters: “RetainIQ is the email and retention partner for D2C brands ready to stop guessing. Tech-first. AI-enabled. Human-led.”.

  • One H1 headline

    Your main headline reads: “Revenue that compounds.Retention that climbs.”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “RetainIQ: Lifecycle email & retention for D2C brands”.

  • robots.txt in place

    robots.txt is in place.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://retainiq.io/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,019 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 5 pages share a title

    /, https://retainiq.io/showcase, https://retainiq.io/services, https://retainiq.io/apps and https://retainiq.io/resources all use the title “RetainIQ: Lifecycle email & retention for D2C brands”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 4 pages share a meta description

    https://retainiq.io/showcase, https://retainiq.io/services, https://retainiq.io/apps and https://retainiq.io/resources use the same meta description. A description written for each page earns more clicks.

  • 7 internal pages checked

    We fetched 7 pages linked from your homepage and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 7 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 7 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 7 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Minified React error #418; visit https://react.dev/errors/418?args[]=text&args[]= for the full message or use the non-m…”.

2 checks passed
  • Tap targets are thumb-sized

    11 of 11 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix83
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,008 words of copy

    The homepage carries about 1,008 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Book a free consultation”.

  • 6 calls to action

    The homepage has 6 calls to action, for example “Book a callBook a free consultation”, “Book a free consultation” and “Book a call”.

  • 1 short form

    A short form (1 field at most) is right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Cloudflare Web Analytics.

  • Direct contact links

    Visitors can reach you directly: 0 phone links and 2 email links.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 1 other company contacted

    Loading the homepage contacts 1 host run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at retainiq.io, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
Hosting
Cloudflare

Company

Headquarters
Bengaluru

Upkeep, stack, hiring and company data from programmable.info

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This review found 26 issues on retainiq.io, including 9 speed issues, 4 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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