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retrain.ai website review

Visit site (opens in a new tab)Reviewed 24 October 202637 issues · 83 checks

This review found 37 issues worth fixing on retrain.ai, 15 of them high impact, across 83 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Full-page screenshot of retrain.ai (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. retrain.ai at 0.4 s0.4 s
  2. retrain.ai at 0.8 s0.8 s
  3. retrain.ai at 1.1 s1.1 s
  4. retrain.ai at 1.5 s1.5 s
  5. retrain.ai at 1.9 s1.9 s
  6. retrain.ai at 2.3 s2.3 s
  7. retrain.ai at 2.6 s2.6 s
  8. retrain.ai at 3.0 s3.0 s

Speed

8 to fix59
  • Reduce unused JavaScript

    1.6 s · 280 KiB

    About 280 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.6 s faster on a phone.

  • Use efficient cache lifetimes

    1.0 s · 152 KiB

    14 files are served with short cache lifetimes, so returning visitors download them again (152 KiB).

  • Improve image delivery

    750 ms · 427 KiB

    8 images could be 427 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.

  • Mobile performance score: 59

    59/100

    Your mobile performance score is 59 (desktop: 90). Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and iubenda and others), adding 655 KiB and 505 ms of main-thread time.

  • Reduce unused CSS

    450 ms · 79 KiB

    About 79 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    19 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • Google Tag Manager adds 297 ms

    297 ms

    Google Tag Manager costs a phone 297 ms of main-thread work and 327 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 3 long tasks on the main thread

    3 long tasks block the main thread while loading, the longest for 222 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    150 ms · 26 KiB

    Polyfills for old browsers add 26 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

  • Phones get a much slower page than desktops

    Desktop scores 90 but mobile only 59. A gap that wide usually means heavy scripts and images that hit phones hardest.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.3 s

    A phone's processor spends 1.3 s on main-thread work while loading, 711 ms of it running JavaScript. That is comfortably low.

  • Server response: 3 ms

    3 ms

    Your server sent the HTML in 3 ms, well inside Google's 600 ms guideline.

Core Web Vitals

6 to fix62
  • Largest Contentful Paint: 19.8 s

    19.8 s

    Your largest element takes 19.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 20.4 s

    20.4 s

    The page becomes fully interactive after 20.4 s. Good is under 3.8 s.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.2 s

    3.2 s

    The first text or image appears after 3.2 s on a phone. Good is under 1.8 s.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Total Blocking Time: 222 ms

    222 ms

    Scripts block taps and scrolling for 222 ms in total while the page loads. Good is under 200 ms.

  • Not enough real-visitor data yet

    Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

4 to fix28
  • Page weight: 15.8 MB in 154 requests

    15.8 MB

    Your homepage downloads 15.8 MB in 154 requests on a phone: media 12.1 MB (1), images 2.6 MB (46) and scripts 808 KiB (35). Under 2 MB keeps phones on slow connections fast.

  • 1 image over 500 KB

    CToday-Awards-Trophy-4.png weighs 1.1 MB. On a phone connection a single image that size takes seconds.

  • 1 image far larger than shown

    948 KiB

    1 image is downloaded at several times the size a phone draws it, for example CToday-Awards-Trophy-4.png at 2,560 px wide, shown at 360 px. Resized copies would save about 948 KiB.

  • 17 images below the first screen load straight away

    17 images further down the page (2.3 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • 2 images in older formats

    2 images (65 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 4.5 g of CO₂ per visit

    4.47 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.47 g of CO₂e: 536.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

9 to fixGoogle 7787
  • 2 buttons without a name

    2 buttons have no accessible name, so screen readers announce just “button”.

  • 8 text elements with low contrast

    8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 11 images without alt text

    11 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • The skip-link target should exist and be focusable (1 element)

    The skip-link target should exist and be focusable: 1 element on the page fails this check, rated moderate by axe-core.

  • 22 links without text

    22 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (2 elements)

    ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

  • Elements marked as presentational should be consistently ignored (2 elements)

    Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 40 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 40 passed and 10 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 7792
  • No XML sitemap

    No XML sitemap at https://www.retrain.ai/sitemap_index.xml, so Google discovers your pages only by following links.

  • 5 links with vague text

    5 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 3 links crawlers can't follow

    3 links have no real href, so search engines can't follow them.

  • 100 internal links, 8 external

    The homepage links to 100 pages on retrain.ai and 8 external pages.

7 checks passed
  • Meta description: 127 characters

    Your meta description is 127 characters: “Use the retrain.ai Talent Intelligence Platform to cut time-per-hire and increase retention. Sign up for a tailored dem…”.

  • One H1 headline

    Your main headline reads: “Talent Intelligence Software Powered by Responsible AI”.

  • Title: 48 characters

    Your title is a healthy 48 characters: “Talent Intelligence Platform For HR | retrain.ai”.

  • Canonical URL set

    The canonical URL is https://www.retrain.ai/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://www.retrain.ai/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,211 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix70
  • 4 linked pages are broken

    Your homepage links to https://www.retrain.ai/use-cases, https://www.retrain.ai/why-retrain-ai/case-studies, https://www.retrain.ai/industries and https://www.retrain.ai/industries/retail, which answer with an error. Visitors hit a dead end and search engines drop them.

  • 1 page without an H1

    https://www.retrain.ai/book-a-demo has no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages slow to respond

    https://www.retrain.ai/skills-architecture and https://www.retrain.ai/talent-acquisition took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 32 found) and read each the way a search engine does.

5 checks passed
  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 6 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9287
  • 2 small tap targets

    2 of 5 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 5 JavaScript errors while loading

    5 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Content security policy”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix79
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 811 words of copy

    The homepage carries about 811 words of visible text.

5 checks passed
  • 14 calls to action

    The homepage has 14 calls to action, for example “BOOK DEMO”, “LEARN MORE” and “Contact”.

  • Social proof on the page

    Social proof on the homepage: 5 testimonial or review blocks, 10 customer or partner logos and 12 trust badges.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics, Segment and LinkedIn Insight.

  • Direct contact links

    Visitors can reach you directly: 1 phone link and 1 email link.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel and The Trade Desk (measured from a US location before any click). A consent tool (iubenda) is installed; check it blocks these until visitors agree where the law requires it.

  • 8 cookies set on arrival

    8

    Opening the homepage sets 8 cookies (measured from a US location before any click).

  • 21 other companies contacted

    Loading the homepage contacts 21 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: iubenda

    A consent management tool (iubenda) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at retrain.ai, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager | Segment

Upkeep, stack, hiring and company data from programmable.info

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