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reyns.com website review

Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 86 checks

This review found 40 issues worth fixing on reyns.com, 15 of them high impact, across 86 checks. The most urgent: page weight: 23.6 MB in 379 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.5 sMay 16Oct 311.7 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.3 s
May 23, 20262.5 s
May 30, 20262.5 s
Jun 6, 20262.4 s
Jun 13, 20262.1 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.7 s
Jul 18, 20261.7 s
Jul 25, 20261.7 s
Aug 1, 20261.7 s
Aug 8, 20261.7 s
Aug 15, 20261.6 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.6 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.7 s
Oct 24, 20261.7 s
Oct 31, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
183 ms144 msMay 16Oct 31178 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026149 ms
May 23, 2026161 ms
May 30, 2026163 ms
Jun 6, 2026168 ms
Jun 13, 2026159 ms
Jun 20, 2026154 ms
Jun 27, 2026154 ms
Jul 4, 2026154 ms
Jul 11, 2026154 ms
Jul 18, 2026154 ms
Jul 25, 2026154 ms
Aug 1, 2026152 ms
Aug 8, 2026154 ms
Aug 15, 2026155 ms
Aug 22, 2026162 ms
Aug 29, 2026162 ms
Sep 5, 2026158 ms
Sep 12, 2026159 ms
Sep 19, 2026154 ms
Sep 26, 2026148 ms
Oct 3, 2026148 ms
Oct 10, 2026160 ms
Oct 17, 2026167 ms
Oct 24, 2026173 ms
Oct 31, 2026178 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of reyns.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. reyns.com at 1.3 s1.3 s
  2. reyns.com at 2.6 s2.6 s
  3. reyns.com at 3.8 s3.8 s
  4. reyns.com at 5.1 s5.1 s
  5. reyns.com at 6.4 s6.4 s
  6. reyns.com at 7.7 s7.7 s
  7. reyns.com at 9.0 s9.0 s
  8. reyns.com at 10.2 s10.2 s

Speed

15 to fix36
  • Use efficient cache lifetimes

    1.7 s · 501 KiB

    25 files are served with short cache lifetimes, so returning visitors download them again (501 KiB).

  • Render-blocking requests

    1.6 s

    7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.

  • 14,867 HTML elements

    The page has 14,867 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 10.0 s

    A phone's processor spends 10.0 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 36

    36/100

    Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Improve image delivery

    150 ms · 3.3 MB

    92 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (negate.io, Google Tag Manager and Yotpo and others), adding 4.1 MB and 2.2 s of main-thread time.

  • Reduce unused JavaScript

    300 ms · 843 KiB

    About 843 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • negate.io adds 918 ms

    918 ms

    negate.io costs a phone 918 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Reduce unused CSS

    580 ms · 117 KiB

    About 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.

  • Google Tag Manager adds 319 ms

    319 ms

    Google Tag Manager costs a phone 319 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 123 ms

    123 ms

    Shopify costs a phone 123 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Yotpo adds 256 ms

    256 ms

    Yotpo costs a phone 256 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.

  • rebuyengine.com adds 223 ms

    223 ms

    rebuyengine.com costs a phone 223 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    150 ms · 14 KiB

    14 KiB could be saved by minifying CSS.

  • Font display

    100 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).

  • Legacy JavaScript

    54 KiB

    Polyfills for old browsers add 54 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    22 KiB

    22 KiB could be saved by minifying JavaScript.

  • Duplicated JavaScript

    12 KiB

    12 KiB JavaScript is shipped twice across bundles.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 62 ms

    62 ms

    Your server sent the HTML in 62 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 38.1 s

    38.1 s

    The page becomes fully interactive after 38.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 8.3 s

    8.3 s

    Your largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 11.0 s

    11.0 s

    Visually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 1.1 s

    1.1 s

    Scripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 3.9 s

    3.9 s

    The first text or image appears after 3.9 s on a phone. Good is under 1.8 s.

  • Real-user LCP: 2.6 s

    2.6 s

    Real visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 211 ms

    211 ms

    Real visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.3 s

    2.3 s

    Real visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.

  • 10 images without width and height

    10 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 13% slower for real visitors

    +13%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

4 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Real-user TTFB: 448 ms

    448 ms

    Real visitors wait 448 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 30% faster for real visitors

    -30%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.008

    0.008

    The layout barely moves while loading (CLS 0.008, good is under 0.1).

Images and page weight

2 to fix60
  • Page weight: 23.6 MB in 379 requests

    23.6 MB

    Your homepage downloads 23.6 MB in 379 requests on a phone: media 14.7 MB (1), images 4.7 MB (112) and scripts 2.3 MB (111). Under 2 MB keeps phones on slow connections fast.

  • 1 image far larger than shown

    257 KiB

    1 image is downloaded at several times the size a phone draws it, for example molokai-channel-boxer-brief-royal.jpg at 1,800 px wide, shown at 22 px. Resized copies would save about 257 KiB.

  • 1 image in older formats

    1 image (258 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • About 6.7 g of CO₂ per visit

    6.70 g

    By the Sustainable Web Design model, a visit to your homepage emits about 6.70 g of CO₂e: 804.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

Accessibility

2 to fixGoogle 9895
  • 5 images without alt text

    5 images have no alt text, which hurts accessibility and image search.

  • 33 links without text

    33 visible links have no text or label, so screen readers cannot say where they go.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

1 checks passed
  • 31 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9284
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • No XML sitemap

    No XML sitemap at https://www.reynspooner.com/sitemap.xml, so Google discovers your pages only by following links.

  • 3 links with vague text

    3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 267 internal links, 0 external

    The homepage links to 267 pages on reyns.com and 0 external pages.

6 checks passed
  • Meta description: 147 characters

    Your meta description is 147 characters: “Shop The World's Most Collected Aloha Shirts™ | A Hawaiian Tradition since 1956 | Men, Women, Kids, & Accessories | Lim…”.

  • Title: 39 characters

    Your title is a healthy 39 characters: “🌺 Aloha in Every Stitch | Reyn Spooner”.

  • Canonical URL set

    The canonical URL is https://www.reynspooner.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (982 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.reynspooner.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 1 page without a meta description

    https://www.reynspooner.com/pages/2026-holiday-gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.

  • 6 pages without an H1

    https://www.reynspooner.com/collections/best-sellers, https://www.reynspooner.com/pages/2026-holiday-gift-guide, https://www.reynspooner.com/pages/christmas-collections-2026, https://www.reynspooner.com/pages/celebrating-70-years-of-aloha, https://www.reynspooner.com/collections/new-arrivals and https://www.reynspooner.com/collections/men have no <h1> headline, so visitors and search engines get no clear main topic.

  • 1 page with very little text

    https://www.reynspooner.com/collections/men has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

3 to fixGoogle 7785
  • 55 small tap targets

    55 of 156 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).

  • 6 JavaScript errors while loading

    6 errors were logged to the browser console while the page loaded, for example “Boost > [ERROR] Failed to load themeCSS Error: Timeout loading asset themeCSS”.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

2 to fix75
  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,149 words of copy

    The homepage carries about 1,149 words of visible text.

4 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP THE CHRISTMAS COLLECTION” and “SHOP NOW”.

  • 20 calls to action

    The homepage has 20 calls to action, for example “THE HOLIDAY GIFT SHOP IS OPEN”, “SHOP THE CHRISTMAS COLLECTION” and “Contact Us”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 14 cookies set on arrival

    14

    Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 49 other companies contacted

    Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reyns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

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This review found 40 issues on reyns.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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