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reyns.com website review
Visit site (opens in a new tab)Reviewed 8 November 202640 issues · 86 checks
This review found 40 issues worth fixing on reyns.com, 15 of them high impact, across 86 checks. The most urgent: page weight: 23.6 MB in 379 requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
65D- #92,066 of 99,063 reviewed websitesbeats 6%
- #52,252 of 54,190 online storesbeats 3%
- #47,745 of 49,163 Shopify storesbeats 2%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.5 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.1 s |
| Jun 20, 2026 | 1.8 s |
| Jun 27, 2026 | 1.8 s |
| Jul 4, 2026 | 1.8 s |
| Jul 11, 2026 | 1.7 s |
| Jul 18, 2026 | 1.7 s |
| Jul 25, 2026 | 1.7 s |
| Aug 1, 2026 | 1.7 s |
| Aug 8, 2026 | 1.7 s |
| Aug 15, 2026 | 1.6 s |
| Aug 22, 2026 | 1.6 s |
| Aug 29, 2026 | 1.6 s |
| Sep 5, 2026 | 1.6 s |
| Sep 12, 2026 | 1.6 s |
| Sep 19, 2026 | 1.6 s |
| Sep 26, 2026 | 1.6 s |
| Oct 3, 2026 | 1.6 s |
| Oct 10, 2026 | 1.6 s |
| Oct 17, 2026 | 1.7 s |
| Oct 24, 2026 | 1.7 s |
| Oct 31, 2026 | 1.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 149 ms |
| May 23, 2026 | 161 ms |
| May 30, 2026 | 163 ms |
| Jun 6, 2026 | 168 ms |
| Jun 13, 2026 | 159 ms |
| Jun 20, 2026 | 154 ms |
| Jun 27, 2026 | 154 ms |
| Jul 4, 2026 | 154 ms |
| Jul 11, 2026 | 154 ms |
| Jul 18, 2026 | 154 ms |
| Jul 25, 2026 | 154 ms |
| Aug 1, 2026 | 152 ms |
| Aug 8, 2026 | 154 ms |
| Aug 15, 2026 | 155 ms |
| Aug 22, 2026 | 162 ms |
| Aug 29, 2026 | 162 ms |
| Sep 5, 2026 | 158 ms |
| Sep 12, 2026 | 159 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 148 ms |
| Oct 3, 2026 | 148 ms |
| Oct 10, 2026 | 160 ms |
| Oct 17, 2026 | 167 ms |
| Oct 24, 2026 | 173 ms |
| Oct 31, 2026 | 178 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
1.3 s
2.6 s
3.8 s
5.1 s
6.4 s
7.7 s
9.0 s
10.2 s
Speed
Use efficient cache lifetimes
1.7 s · 501 KiB25 files are served with short cache lifetimes, so returning visitors download them again (501 KiB).
Render-blocking requests
1.6 s7 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.6 s.
14,867 HTML elements
The page has 14,867 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 10.0 s
A phone's processor spends 10.0 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Mobile performance score: 36
36/100Your mobile performance score is 36. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Improve image delivery
150 ms · 3.3 MB92 images could be 3.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (negate.io, Google Tag Manager and Yotpo and others), adding 4.1 MB and 2.2 s of main-thread time.
Reduce unused JavaScript
300 ms · 843 KiBAbout 843 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.
negate.io adds 918 ms
918 msnegate.io costs a phone 918 ms of main-thread work and 40 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
580 ms · 117 KiBAbout 117 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 580 ms faster on a phone.
Google Tag Manager adds 319 ms
319 msGoogle Tag Manager costs a phone 319 ms of main-thread work and 505 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Shopify adds 123 ms
123 msShopify costs a phone 123 ms of main-thread work and 2.4 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Yotpo adds 256 ms
256 msYotpo costs a phone 256 ms of main-thread work and 297 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 273 ms. During a long task the page ignores taps.
rebuyengine.com adds 223 ms
223 msrebuyengine.com costs a phone 223 ms of main-thread work and 492 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Minify CSS
150 ms · 14 KiB14 KiB could be saved by minifying CSS.
Font display
100 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 100 ms).
Legacy JavaScript
54 KiBPolyfills for old browsers add 54 KiB JavaScript that modern phones do not need.
Minify JavaScript
22 KiB22 KiB could be saved by minifying JavaScript.
Duplicated JavaScript
12 KiB12 KiB JavaScript is shipped twice across bundles.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 62 ms
62 msYour server sent the HTML in 62 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 38.1 s
38.1 sThe page becomes fully interactive after 38.1 s. Good is under 3.8 s.
Largest Contentful Paint: 8.3 s
8.3 sYour largest element takes 8.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 11.0 s
11.0 sVisually, the page fills in at 11.0 s (Speed Index). Good is under 3.4 s.
Total Blocking Time: 1.1 s
1.1 sScripts block taps and scrolling for 1.1 s in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.9 s
3.9 sThe first text or image appears after 3.9 s on a phone. Good is under 1.8 s.
Real-user LCP: 2.6 s
2.6 sReal visitors wait 2.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 211 ms
211 msReal visitors wait 211 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
10 images without width and height
10 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) got 13% slower for real visitors
+13%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 149 ms to 178 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user TTFB: 448 ms
448 msReal visitors wait 448 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 30% faster for real visitors
-30%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.3 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0.008
0.008The layout barely moves while loading (CLS 0.008, good is under 0.1).
Images and page weight
Page weight: 23.6 MB in 379 requests
23.6 MBYour homepage downloads 23.6 MB in 379 requests on a phone: media 14.7 MB (1), images 4.7 MB (112) and scripts 2.3 MB (111). Under 2 MB keeps phones on slow connections fast.
1 image far larger than shown
257 KiB1 image is downloaded at several times the size a phone draws it, for example molokai-channel-boxer-brief-royal.jpg at 1,800 px wide, shown at 22 px. Resized copies would save about 257 KiB.
1 image in older formats
1 image (258 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 6.7 g of CO₂ per visit
6.70 gBy the Sustainable Web Design model, a visit to your homepage emits about 6.70 g of CO₂e: 804.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Accessibility
5 images without alt text
5 images have no alt text, which hurts accessibility and image search.
33 links without text
33 visible links have no text or label, so screen readers cannot say where they go.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
1 checks passed
31 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 31 WCAG 2.2 A/AA and best-practice rules on the phone render: 31 passed and 0 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
No XML sitemap
No XML sitemap at https://www.reynspooner.com/sitemap.xml, so Google discovers your pages only by following links.
3 links with vague text
3 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
267 internal links, 0 external
The homepage links to 267 pages on reyns.com and 0 external pages.
6 checks passed
Meta description: 147 characters
Your meta description is 147 characters: “Shop The World's Most Collected Aloha Shirts™ | A Hawaiian Tradition since 1956 | Men, Women, Kids, & Accessories | Lim…”.
Title: 39 characters
Your title is a healthy 39 characters: “🌺 Aloha in Every Stitch | Reyn Spooner”.
Canonical URL set
The canonical URL is https://www.reynspooner.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (982 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://www.reynspooner.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://www.reynspooner.com/pages/2026-holiday-gift-guide has no meta description, so Google writes the search snippet from whatever text it finds.
6 pages without an H1
https://www.reynspooner.com/collections/best-sellers, https://www.reynspooner.com/pages/2026-holiday-gift-guide, https://www.reynspooner.com/pages/christmas-collections-2026, https://www.reynspooner.com/pages/celebrating-70-years-of-aloha, https://www.reynspooner.com/collections/new-arrivals and https://www.reynspooner.com/collections/men have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://www.reynspooner.com/collections/men has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 123 found) and read each the way a search engine does.
5 checks passed
Linked pages load
6 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 6 pages that loaded have a <title>.
Best practices
55 small tap targets
55 of 156 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
6 JavaScript errors while loading
6 errors were logged to the browser console while the page loaded, for example “Boost > [ERROR] Failed to load themeCSS Error: Timeout loading asset themeCSS”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 1,149 words of copy
The homepage carries about 1,149 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “SHOP THE CHRISTMAS COLLECTION” and “SHOP NOW”.
20 calls to action
The homepage has 20 calls to action, for example “THE HOLIDAY GIFT SHOP IS OPEN”, “SHOP THE CHRISTMAS COLLECTION” and “Contact Us”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Analytics in place
Analytics detected: Google Tag Manager.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Tag Manager and Klaviyo (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
14 cookies set on arrival
14Opening the homepage sets 14 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
49 other companies contacted
Loading the homepage contacts 49 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at reyns.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Go beyond the website
What your $25 Growth Playbook adds
This review found 40 issues on reyns.com, including 25 speed issues, 3 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.