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rezetstore.com website review
Visit site (opens in a new tab)Reviewed 5 November 202643 issues · 92 checks
This review found 43 issues worth fixing on rezetstore.com, 18 of them high impact, across 92 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
77C- #55,623 of 98,971 reviewed websitesbeats 39%
- #34,904 of 54,142 online storesbeats 30%
- #33,138 of 49,115 Shopify storesbeats 27%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.5 s |
| May 23, 2026 | 2.5 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.3 s |
| Jun 27, 2026 | 2.2 s |
| Jul 4, 2026 | 2.1 s |
| Jul 11, 2026 | 2.1 s |
| Jul 18, 2026 | 2.0 s |
| Jul 25, 2026 | 1.9 s |
| Aug 1, 2026 | 1.9 s |
| Aug 8, 2026 | 1.9 s |
| Aug 15, 2026 | 1.9 s |
| Aug 22, 2026 | 1.9 s |
| Aug 29, 2026 | 1.9 s |
| Sep 5, 2026 | 2.0 s |
| Sep 12, 2026 | 2.0 s |
| Sep 19, 2026 | 2.1 s |
| Sep 26, 2026 | 2.0 s |
| Oct 3, 2026 | 2.0 s |
| Oct 10, 2026 | 2.0 s |
| Oct 17, 2026 | 2.0 s |
| Oct 24, 2026 | 2.0 s |
| Oct 31, 2026 | 2.0 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 97 ms |
| May 23, 2026 | 103 ms |
| May 30, 2026 | 105 ms |
| Jun 6, 2026 | 111 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 116 ms |
| Jul 4, 2026 | 114 ms |
| Jul 11, 2026 | 113 ms |
| Jul 18, 2026 | 114 ms |
| Jul 25, 2026 | 113 ms |
| Aug 1, 2026 | 117 ms |
| Aug 8, 2026 | 116 ms |
| Aug 15, 2026 | 116 ms |
| Aug 22, 2026 | 117 ms |
| Aug 29, 2026 | 115 ms |
| Sep 5, 2026 | 119 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 120 ms |
| Sep 26, 2026 | 121 ms |
| Oct 3, 2026 | 127 ms |
| Oct 10, 2026 | 128 ms |
| Oct 17, 2026 | 129 ms |
| Oct 24, 2026 | 130 ms |
| Oct 31, 2026 | 135 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
2.9 s · 588 KiB13 files are served with short cache lifetimes, so returning visitors download them again (588 KiB).
Mobile performance score: 45
45/100Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Main-thread work: 5.1 s
A phone's processor spends 5.1 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
5,077 HTML elements
The page has 5,077 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Improve image delivery
950 ms · 617 KiB10 images could be 617 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 950 ms faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Shopify, Klaviyo and commslayer.com and others), adding 2.2 MB and 712 ms of main-thread time.
Render-blocking requests
850 ms7 files block the first paint until they finish downloading. Deferring or inlining them could save about 850 ms.
Shopify adds 402 ms
402 msShopify costs a phone 402 ms of main-thread work and 299 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused JavaScript
421 KiBAbout 421 KiB of JavaScript is downloaded but never used on this page.
14 long tasks on the main thread
14 long tasks block the main thread while loading, the longest for 396 ms. During a long task the page ignores taps.
commslayer.com adds 91 ms
91 mscommslayer.com costs a phone 91 ms of main-thread work and 1.3 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Klaviyo adds 173 ms
173 msKlaviyo costs a phone 173 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Reduce unused CSS
74 KiBAbout 74 KiB of CSS is downloaded but never applied on this page.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 34 ms
34 msYour server sent the HTML in 34 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Time to Interactive: 21.9 s
21.9 sThe page becomes fully interactive after 21.9 s. Good is under 3.8 s.
Largest Contentful Paint: 8.0 s
8.0 sYour largest element takes 8.0 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Total Blocking Time: 935 ms
935 msScripts block taps and scrolling for 935 ms in total while the page loads. Good is under 200 ms.
First Contentful Paint: 3.2 s
3.2 sThe first text or image appears after 3.2 s on a phone. Good is under 1.8 s.
Tap response (INP) got 33% slower for real visitors
+33%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 97 ms to 135 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Speed Index: 5.2 s
5.2 sVisually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.7 s
1.7 sReal visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 1.4 s
1.4 sReal visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 424 ms
424 msReal visitors wait 424 ms for your server to start answering (75th percentile). Good is under 800 ms.
Largest content (LCP) got 23% faster for real visitors
-23%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 2.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Images and page weight
Page weight: 5.7 MB in 294 requests
5.7 MBYour homepage downloads 5.7 MB in 294 requests on a phone: images 2.0 MB (39), scripts 1.9 MB (138) and other files 1.2 MB (97). Under 2 MB keeps phones on slow connections fast.
About 1.6 g of CO₂ per visit
1.63 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.5 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
Unlabelled dropdowns
2 dropdowns have no label.
26 text elements with low contrast
26 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
14 tap targets too small
14 tap targets are too small or too close together to hit reliably with a finger.
Hidden but focusable
9 elements hidden from screen readers can still receive keyboard focus.
Summary elements must have discernible text (2 elements)
Summary elements must have discernible text: 2 elements on the page fail this check, rated serious by axe-core.
Heading levels should only increase by one (1 element)
Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
12 links without text
12 visible links have no text or label, so screen readers cannot say where they go.
4 form fields without a label
4 form fields have no label, so screen readers announce an empty box and autofill guesses.
2 checks passed
Every image has alt text
All 181 images in the HTML carry an alt attribute.
46 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 56 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 10 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
881 internal links, 2 external
The homepage links to 881 pages on rezetstore.com and 2 external pages.
7 checks passed
Meta description: 128 characters
Your meta description is 128 characters: “Udforsk Nordens bedste udvalg af sneakers online hos Rezet Store. Seneste releases og sneakerkollektioner fra de størst…”.
Title: 61 characters
Your title is a healthy 61 characters: “Rezet Store | Sneakers og tøj | Find dine næste favoritstyles”.
Canonical URL set
The canonical URL is https://rezetstore.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rezetstore.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,550 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rezetstore.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
1 page without a meta description
https://rezetstore.com/blogs/newsroom/icons-are-never-created-alone-timberland-6-inch-boot-and-the-rezet-community has no meta description, so Google writes the search snippet from whatever text it finds.
15 pages without an H1
https://rezetstore.com/collections/asics-gel-transcend-fj, https://rezetstore.com/collections/ecstatic-research, https://rezetstore.com/blogs/newsroom/icons-are-never-created-alone-timberland-6-inch-boot-and-the-rezet-community, https://rezetstore.com/collections/jackets, https://rezetstore.com/collections/the-north-face-nuptse and https://rezetstore.com/collections/mens-shoes and 9 others have no <h1> headline, so visitors and search engines get no clear main topic.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 185 found) and read each the way a search engine does.
5 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 broken image
1 image failed to load on a phone, for example https://rezetstore.com/.
80 small tap targets
80 of 122 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 422 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No phone number on the homepage
A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 456 words of copy
The homepage carries about 456 words of visible text.
3 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Shop her”.
5 calls to action
The homepage has 5 calls to action, for example “Shop by”, “gimaguas Sæsonens nyheder Shop nu” and “Shop efter”.
1 short form
A short form (1 field at most) is right on the homepage.
Privacy and tracking
6 trackers load before any consent
6Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 1 more (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
20 cookies set on arrival
20Opening the homepage sets 20 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
30 other companies contacted
Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rezetstore.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Vex Auto Add To Cart · Triplewhale · Rivo Loyalty Rewards Referrals · juniphq.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- Tailwind CSS
- E-commerce
- Shopify
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 43 issues on rezetstore.com, including 19 speed issues, 1 SEO issue and 5 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.