rfaskin.com website review

About 813 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.1 s faster on a phone.

31 files are served with short cache lifetimes, so returning visitors download them again (300 KiB).

A phone's processor spends 12.3 s on main-thread work while loading, 4.1 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

Your mobile performance score is 37. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

8 third-party services load with your homepage (alia-prod.com, rebuyengine.com and okendo.io and others), adding 2.0 MB and 1.9 s of main-thread time.

3 files block the first paint until they finish downloading. Deferring or inlining them could save about 900 ms.

Polyfills for old browsers add 88 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 750 ms faster on a phone.

alia-prod.com costs a phone 718 ms of main-thread work and 532 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

rebuyengine.com costs a phone 332 ms of main-thread work and 332 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

65 KiB could be saved by minifying JavaScript.

okendo.io costs a phone 309 ms of main-thread work and 426 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

20 long tasks block the main thread while loading, the longest for 304 ms. During a long task the page ignores taps.

The page has 2,901 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

Shopify costs a phone 115 ms of main-thread work and 344 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

About 41 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 90 ms faster on a phone.

2 images could be 62 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Your largest element takes 23.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “You've Got A FREE LIP GLOSS with your first order CLAIM YOU…”.

Visually, the page fills in at 13.9 s (Speed Index). Good is under 3.4 s.

The page becomes fully interactive after 24.0 s. Good is under 3.8 s.

Scripts block taps and scrolling for 2.2 s in total while the page loads. Good is under 200 ms.

1 image have no width and height attributes, so the layout jumps as each one loads.

Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.

Your homepage downloads 3.7 MB in 275 requests on a phone: scripts 1.8 MB (98), images 685 KiB (88) and other files 515 KiB (58). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 1.04 g of CO₂e: 124.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

38 buttons have no accessible name, so screen readers announce just “button”.

4 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

All page content should be contained by landmarks: 6 elements on the page fail this check, rated moderate by axe-core.

Contentinfo landmark should not be contained in another landmark: 2 elements on the page fail this check, rated moderate by axe-core.

Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 2 elements on the page fail this check, rated moderate by axe-core.

Document should not have more than one contentinfo landmark: 1 element on the page fails this check, rated moderate by axe-core.

24 visible links have no text or label, so screen readers cannot say where they go.

18 form fields have no label, so screen readers announce an empty box and autofill guesses.

Alternative text of images should not be repeated as text: 4 elements on the page fail this check, rated minor by axe-core.

ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.

Headings skip levels (h2 → h4 and h4 → h6), which makes the page harder to scan with a screen reader.

Your canonical URL points to rfaskincare.com, not rfaskin.com, so Google may credit that host instead.

There are 12 <h1> headlines (“THE HOLIDAY EDIT”, “SKINCARE MADE CLEAR” and “FROM THE TREATMENT ROOM TO YOUR ROUTINE”). One clear main headline is easier for people and search engines.

Your meta description is 232 characters; Google truncates after about 160, so the end of your pitch is cut.

Structured data found (LocalBusiness, Organization, Store and WebSite) but with 2 problems, for example “Organization: url points at a different host (https://rfaskincare.com)”.

1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

The homepage links to 148 pages on rfaskin.com and 38 external pages.

https://rfaskin.com/collections/all and https://rfaskin.com/collections/home-collection have no meta description, so Google writes the search snippet from whatever text it finds.

https://rfaskin.com/collections/best-sellers took over 3 s to send its HTML from our server.

We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

47 of 138 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

6 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.

Large scripts ship without source maps.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

The homepage carries about 1,591 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 27 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 45 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.