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rheem.com.mx website review

Visit site (opens in a new tab)Reviewed 26 October 202637 issues · 97 checks

This review found 37 issues worth fixing on rheem.com.mx, 15 of them high impact, across 97 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.0 s3.0 sMay 9Oct 243.1 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20263.2 s
May 16, 20263.4 s
May 23, 20263.4 s
May 30, 20263.5 s
Jun 6, 20263.6 s
Jun 13, 20263.4 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.6 s
Jul 11, 20263.5 s
Jul 18, 20263.5 s
Jul 25, 20263.6 s
Aug 1, 20263.4 s
Aug 8, 20263.6 s
Aug 15, 20263.6 s
Aug 22, 20263.7 s
Aug 29, 20263.8 s
Sep 5, 20263.6 s
Sep 12, 20263.7 s
Sep 19, 20263.7 s
Sep 26, 20263.8 s
Oct 3, 20263.9 s
Oct 10, 20263.8 s
Oct 17, 20263.5 s
Oct 24, 20263.1 s
Real-visitor tap response (INP)75th percentile, phones
198 ms152 msMay 9Oct 24193 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026162 ms
May 16, 2026161 ms
May 23, 2026158 ms
May 30, 2026157 ms
Jun 6, 2026159 ms
Jun 13, 2026159 ms
Jun 20, 2026162 ms
Jun 27, 2026164 ms
Jul 4, 2026167 ms
Jul 11, 2026165 ms
Jul 18, 2026164 ms
Jul 25, 2026159 ms
Aug 1, 2026162 ms
Aug 8, 2026170 ms
Aug 15, 2026177 ms
Aug 22, 2026182 ms
Aug 29, 2026190 ms
Sep 5, 2026187 ms
Sep 12, 2026184 ms
Sep 19, 2026184 ms
Sep 26, 2026175 ms
Oct 3, 2026184 ms
Oct 10, 2026181 ms
Oct 17, 2026183 ms
Oct 24, 2026193 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rheem.com.mx (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rheem.com.mx at 1.3 s1.3 s
  2. rheem.com.mx at 2.6 s2.6 s
  3. rheem.com.mx at 3.9 s3.9 s
  4. rheem.com.mx at 5.2 s5.2 s
  5. rheem.com.mx at 6.5 s6.5 s
  6. rheem.com.mx at 7.8 s7.8 s
  7. rheem.com.mx at 9.1 s9.1 s
  8. rheem.com.mx at 10.4 s10.4 s

rheem.com.mx does not allow embedding, so this is Google's rendering of the page.

Speed

11 to fix42
  • Use efficient cache lifetimes

    2.5 s · 2.0 MB

    158 files are served with short cache lifetimes, so returning visitors download them again (2.0 MB).

  • Render-blocking requests

    3.5 s

    73 files block the first paint until they finish downloading. Deferring or inlining them could save about 3.5 s.

  • Mobile performance score: 42

    42/100

    Your mobile performance score is 42 (desktop: 62). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.5 s

    A phone's processor spends 5.5 s on main-thread work while loading, 2.3 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused CSS

    930 ms · 171 KiB

    About 171 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 930 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Facebook and Clarity and others), adding 899 KiB and 904 ms of main-thread time.

  • Google Tag Manager adds 568 ms

    568 ms

    Google Tag Manager costs a phone 568 ms of main-thread work and 564 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 401 KiB

    14 images could be 401 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • 18 long tasks on the main thread

    18 long tasks block the main thread while loading, the longest for 326 ms. During a long task the page ignores taps.

  • Reduce unused JavaScript

    295 KiB

    About 295 KiB of JavaScript is downloaded but never used on this page.

  • 1,697 HTML elements

    The page has 1,697 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Minify JavaScript

    12 KiB

    12 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    2 KiB

    2 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 22 ms

    22 ms

    Your server sent the HTML in 22 ms, well inside Google's 600 ms guideline.

Core Web Vitals

10 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Speed Index: 17.3 s

    17.3 s

    Visually, the page fills in at 17.3 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 17.3 s

    17.3 s

    The page becomes fully interactive after 17.3 s. Good is under 3.8 s.

  • Largest Contentful Paint: 6.4 s

    6.4 s

    Your largest element takes 6.4 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Calentadores Rheem – confianza y calidad para tu hogar”. Most of its time is resource load delay (4.5 s).

  • First Contentful Paint: 4.7 s

    4.7 s

    The first text or image appears after 4.7 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 644 ms

    644 ms

    Scripts block taps and scrolling for 644 ms in total while the page loads. Good is under 200 ms.

  • Real-user LCP: 3.0 s

    3.0 s

    Real visitors wait 3.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 2.6 s

    2.6 s

    Real visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 16% slower for real visitors

    +16%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 162 ms to 193 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    0%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.2 s to 3.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

3 checks passed
  • Real-user INP: 168 ms

    168 ms

    Real visitors wait 168 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

3 to fix65
  • Page weight: 2.9 MB in 196 requests

    2.9 MB

    Your homepage downloads 2.9 MB in 196 requests on a phone: scripts 1.1 MB (57), images 1.0 MB (49) and fonts 381 KiB (7). Under 2 MB keeps phones on slow connections fast.

  • 9 images in older formats

    9 images (612 KiB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 1 image far larger than shown

    52 KiB

    1 image is downloaded at several times the size a phone draws it, for example rheem-whatsapp-chat.png at 300 px wide, shown at 40 px. Resized copies would save about 52 KiB.

  • 2 images below the first screen load straight away

    2 images further down the page (266 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 0.8 g of CO₂ per visit

    0.82 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.82 g of CO₂e: 98.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

3 to fix91
  • Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children.

    Elements with an ARIA [role] that require children to contain a specific [role] are missing some or all of those required children. (2 elements).

  • 10 text elements with low contrast

    10 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 2 links without text

    2 visible links have no text or label, so screen readers cannot say where they go.

  • Elements with role="none" or role="presentation" have conflicts

    Elements with role="none" or role="presentation" have conflicts (21 elements).

  • Headings skip levels

    Headings skip levels (h2 → h5), which makes the page harder to scan with a screen reader.

1 checks passed
  • Every image has alt text

    All 45 images in the HTML carry an alt attribute.

SEO

2 to fixGoogle 9283
  • No meta description

    No meta description, so Google writes its own snippet from whatever text it finds.

  • Title is short (19 characters)

    Your title is only 19 characters: “Home - Rheem México”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • 56 internal links, 33 external

    The homepage links to 56 pages on rheem.com.mx and 33 external pages.

6 checks passed
  • One H1 headline

    Your main headline reads: “Aire Acondicionado, Calentadores de Agua y Refrigeración”.

  • Canonical URL set

    The canonical URL is https://www.rheem.com.mx/.

  • Structured data in place

    Structured data found: BreadcrumbList, ImageObject, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rheem.com.mx/sitemap_index.xml.

AI search readiness

1 to fix88
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (424 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (105 KiB, 778 links, though it should open with a “# Title” line), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 6 pages without a meta description

    /categoria/agua-caliente, /categoria/aire-acondicionado, /refrigeracion_comercial, /nosotros, /seleccionador-de-producto and /product/calentador-de-paso-one-8-l have no meta description, so Google writes the search snippet from whatever text it finds.

  • 5 pages slow to respond

    /categoria/agua-caliente, /categoria/aire-acondicionado, /refrigeracion_comercial, /seleccionador-de-producto and /product/calentador-de-paso-one-8-l took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 28 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    6 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 6 pages that loaded have a <title>.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    11 of 12 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

1 to fix94
  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • Deprecated X-XSS-Protection

    X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

7 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (rheem.com.mx).

  • Valid certificate (82 days left)

    The certificate from DigiCert Inc · GeoTrust TLS RSA CA G1 verifies for rheem.com.mx and is valid for another 82 days.

  • Protected from clickjacking

    X-Frame-Options or a frame-ancestors policy stops other sites framing yours.

  • HSTS enabled

    Strict-Transport-Security is set, so browsers always use https.

  • http:// redirects to https

    http://rheem.com.mx redirects to the secure version.

  • HTTP/2

    The server speaks HTTP/2, so browsers load many files over one connection.

  • All 49 links work

    All 49 links checked from your homepage (29 internal, 20 external) answered without errors; 37 did not answer within 5 s.

Domain and trust

  • No CAA record

    rheem.com.mx has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 558 words of copy

    The homepage carries about 558 words of visible text.

3 checks passed
  • 2 short forms

    2 short forms (5 fields at most) are right on the homepage, asking for an email.

  • Analytics in place

    Analytics detected: Google Tag Manager and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

Email authentication

1 to fix40
  • No DMARC policy

    rheem.com.mx has no DMARC record, so nothing tells receivers what to do with mail that fails SPF or DKIM. Gmail and Yahoo require DMARC from bulk senders.

  • No DKIM key on the usual selectors

    We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.

  • Domain receives no email

    rheem.com.mx has no MX record, so it receives no email. SPF -all and DMARC reject still matter: they stop others sending mail as you.

  • Email authentication score: 40/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

1 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 include:spf.protection.outlook.com include:rp.oracleemaildelivery.com -all”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 15 other companies contacted

    Loading the homepage contacts 15 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Upkeep, stack and company

  • It runs WordPress 7.1; the current release is 7.1.3.
  • 3 plugins are behind their latest release.elementor 4.2.4 → 4.3.5 · click-to-chat-for-whatsapp 4.44 → 4.45 · woocommerce 11.1.0 → 11.2.1

Stack

CMS
WordPress 7.1
Framework
Vue.js
E-commerce
WooCommerce
Analytics
Google Tag Manager | Microsoft Clarity
Hosting
Azure

Upkeep, stack, hiring and company data from programmable.info

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