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rhino.mx website review

Visit site (opens in a new tab)Reviewed 24 October 202652 issues · 100 checks

This review found 52 issues worth fixing on rhino.mx, 28 of them high impact, across 100 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
4.7 s4.2 sMay 9Oct 174.6 s
Show as table
DateReal-visitor load time (LCP)
May 9, 20264.4 s
May 16, 20264.4 s
May 23, 20264.5 s
May 30, 20264.4 s
Jun 6, 20264.4 s
Jun 13, 20264.4 s
Jun 20, 20264.4 s
Jun 27, 20264.5 s
Jul 4, 20264.5 s
Jul 11, 20264.5 s
Jul 18, 20264.4 s
Jul 25, 20264.3 s
Aug 1, 20264.3 s
Aug 8, 20264.3 s
Aug 15, 20264.3 s
Aug 22, 20264.4 s
Aug 29, 20264.5 s
Sep 5, 20264.5 s
Sep 12, 20264.5 s
Sep 19, 20264.6 s
Sep 26, 20264.5 s
Oct 3, 20264.6 s
Oct 10, 20264.6 s
Oct 17, 20264.6 s
Real-visitor tap response (INP)75th percentile, phones
258 ms209 msMay 9Oct 17252 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 2026216 ms
May 16, 2026215 ms
May 23, 2026217 ms
May 30, 2026223 ms
Jun 6, 2026223 ms
Jun 13, 2026227 ms
Jun 20, 2026229 ms
Jun 27, 2026228 ms
Jul 4, 2026228 ms
Jul 11, 2026228 ms
Jul 18, 2026231 ms
Jul 25, 2026232 ms
Aug 1, 2026238 ms
Aug 8, 2026241 ms
Aug 15, 2026244 ms
Aug 22, 2026247 ms
Aug 29, 2026246 ms
Sep 5, 2026245 ms
Sep 12, 2026244 ms
Sep 19, 2026241 ms
Sep 26, 2026243 ms
Oct 3, 2026246 ms
Oct 10, 2026252 ms
Oct 17, 2026252 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Live view · interaction off

Speed

15 to fix6
  • Use efficient cache lifetimes

    13.4 s · 5.3 MB

    153 files are served with short cache lifetimes, so returning visitors download them again (5.3 MB).

  • Render-blocking requests

    8.9 s

    37 files block the first paint until they finish downloading. Deferring or inlining them could save about 8.9 s.

  • Improve image delivery

    4.8 s · 2.3 MB

    23 images could be 2.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 4.8 s faster on a phone.

  • Reduce unused JavaScript

    4.0 s · 1.9 MB

    About 1.9 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.0 s faster on a phone.

  • Reduce unused CSS

    1.7 s · 383 KiB

    About 383 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 1.7 s faster on a phone.

  • Mobile performance score: 6

    6/100

    Your mobile performance score is 6 (desktop: 7). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.4 s

    A phone's processor spends 5.4 s on main-thread work while loading, 2.4 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Hubspot and Facebook and others), adding 2.6 MB and 2.1 s of main-thread time.

  • Google Tag Manager adds 657 ms

    657 ms

    Google Tag Manager costs a phone 657 ms of main-thread work and 697 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Hubspot adds 462 ms

    462 ms

    Hubspot costs a phone 462 ms of main-thread work and 741 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify JavaScript

    320 ms · 145 KiB

    145 KiB could be saved by minifying JavaScript.

  • Facebook adds 407 ms

    407 ms

    Facebook costs a phone 407 ms of main-thread work and 375 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Minify CSS

    370 ms · 61 KiB

    61 KiB could be saved by minifying CSS.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 381 ms. During a long task the page ignores taps.

  • 1,641 HTML elements

    The page has 1,641 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Legacy JavaScript

    250 ms · 68 KiB

    Polyfills for old browsers add 68 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 250 ms faster on a phone.

  • Document request latency

    209 KiB

    The HTML itself could arrive sooner: redirects, a slow server response or missing compression delay everything after it.

  • Font display

    150 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 150 ms).

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 243 ms

    243 ms

    Your server sent the HTML in 243 ms, well inside Google's 600 ms guideline.

Core Web Vitals

13 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.8 s

    4.8 s

    Real visitors wait 4.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.89

    0.89

    For real visitors the layout shifts by 0.89 (75th percentile). Good is under 0.1.

  • Real-user FCP: 3.5 s

    3.5 s

    Real visitors see the first content after 3.5 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 3.036

    3.036

    The layout shifts by 3.036 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • First Contentful Paint: 10.3 s

    10.3 s

    The first text or image appears after 10.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 25.2 s

    25.2 s

    Your largest element takes 25.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 15.8 s

    15.8 s

    Visually, the page fills in at 15.8 s (Speed Index). Good is under 3.4 s.

  • Time to Interactive: 43.7 s

    43.7 s

    The page becomes fully interactive after 43.7 s. Good is under 3.8 s.

  • Total Blocking Time: 1.3 s

    1.3 s

    Scripts block taps and scrolling for 1.3 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 299 ms

    299 ms

    Real visitors wait 299 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • 43 images without width and height

    43 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 17% slower for real visitors

    +17%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 216 ms to 252 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) held steady for real visitors

    +4%

    Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 4.4 s to 4.6 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

6 to fix29
  • Page weight: 8.3 MB in 262 requests

    8.3 MB

    Your homepage downloads 8.3 MB in 262 requests on a phone: scripts 4.3 MB (126), images 3.1 MB (67) and stylesheets 499 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • 2 images over 500 KB

    2 images weigh 1.4 MB together. On a phone connection a single image that size takes seconds.

  • 14 images in older formats

    14 images (3.5 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • An image on the first screen is lazy-loaded

    BANNER-REVECRI_RHINO.MX-480x646px-V.Movil_-2.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 2 images far larger than shown

    148 KiB

    2 images are downloaded at several times the size a phone draws them, for example BANNER.jpg at 1,400 px wide, shown at 390 px. Resized copies would save about 148 KiB.

  • 6 images below the first screen load straight away

    6 images further down the page (428 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 2.4 g of CO₂ per visit

    2.36 g

    By the Sustainable Web Design model, a visit to your homepage emits about 2.36 g of CO₂e: 283.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 8089
  • Unlabelled dropdowns

    3 dropdowns have no label.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Orphan list items

    Some list items are not inside a list.

  • 7 images without alt text

    7 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (77 elements)

    All page content should be contained by landmarks: 77 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • 10 form fields without a label

    10 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 53 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 7 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8590
  • Title is long (128 characters)

    Your title is 128 characters, so Google will cut it off around 60: “Rhino | Básculas Electrónicas, Maquinaria Comercial y UtensiliosRhino | Básculas Electrón…”.

  • 1 link crawlers can't follow

    1 link has no real href, so search engines can't follow it.

  • 227 internal links, 12 external

    The homepage links to 227 pages on rhino.mx and 12 external pages.

7 checks passed
  • Meta description: 83 characters

    Your meta description is 83 characters: “Proveedor líder en básculas y maquinaria comercial con más de 17 años en el mercado”.

  • One H1 headline

    Your main headline reads: “Proveedor líder en Equipos y soluciones profesionales para HORECA con más de 20 años en el mercado”.

  • Canonical URL set

    The canonical URL is https://www.rhino.mx/.

  • Structured data in place

    Structured data found: BreadcrumbList, FAQPage, ImageObject, Organization and WebPage.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rhino.mx/sitemap.xml.

AI search readiness

100
  • No llms.txt

    There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,277 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix0
  • 1 linked page is broken

    Your homepage links to /categoria-producto/pesaje/basculas-colgantes, which answers with an error. Visitors hit a dead end and search engines drop it.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 105 found) and read each the way a search engine does.

Best practices

Google 96100
3 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Tap targets are thumb-sized

    34 of 39 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Security and trust

3 to fix67
  • 1 broken link to your own pages

    1 link from your homepage to your own site is broken, for example https://www.rhino.mx/categoria-producto/pesaje/basculas-colgantes (404).

  • No HSTS header

    No Strict-Transport-Security header, so browsers may still try plain http first on a return visit.

  • No Content-Security-Policy

    No Content-Security-Policy header, the main browser-side defence against injected scripts.

  • HTTP/1.1 only

    The server only offers HTTP/1.1, so browsers open several connections and load files more slowly. Most hosts and CDNs turn on HTTP/2 with a setting.

  • No clickjacking protection

    Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.

  • No X-Content-Type-Options

    X-Content-Type-Options: nosniff is missing, so browsers may guess file types.

  • No Referrer-Policy

    No Referrer-Policy header, so full URLs can leak to the sites you link to.

  • No Permissions-Policy

    No Permissions-Policy header to switch off camera, microphone and location for embedded content.

  • No security.txt

    There is no /.well-known/security.txt telling researchers how to report a security problem to you.

3 checks passed
  • Served over HTTPS

    The homepage is served over HTTPS (rhino.mx).

  • Valid certificate (30 days left)

    The certificate from Let's Encrypt · YR2 verifies for rhino.mx and is valid for another 30 days.

  • http:// redirects to https

    http://rhino.mx redirects to the secure version.

Domain and trust

  • No CAA record

    rhino.mx has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.

Content and conversion

3 to fix58
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • A 8-field form

    Your longest form asks for 8 fields (2 required). Every extra field lowers completion.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 573 words of copy

    The homepage carries about 573 words of visible text.

3 checks passed
  • Social proof on the page

    Social proof on the homepage: 1 testimonial or review block and 15 customer or partner logos.

  • Analytics in place

    Analytics detected: Google Tag Manager, Meta Pixel, HubSpot and TikTok Pixel.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 1 email link.

Email authentication

1 to fix75
  • DMARC is monitor-only (p=none)

    DMARC is set to p=none, so mail pretending to be rhino.mx is still delivered. Reports are on, so moving to quarantine is the next step.

  • Email authentication score: 75/100

    Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.

2 checks passed
  • SPF with a strict ending (-all)

    An SPF record lists your sending servers and tells receivers to reject anything else: “v=spf1 ip4:65.99.252.6 ip4:201.131.125.174 ip4:3.226.153.177 include:relay.mailchannels.net +a +mx +include:spf.protect…”.

  • DKIM signing found

    A DKIM key is published (selector “selector1” and “default”), so receivers can verify mail really came from you.

Privacy and tracking

  • 6 trackers load before any consent

    6

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, HubSpot and Meta Pixel and 1 more (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.

  • 26 cookies set on arrival

    26

    Opening the homepage sets 26 cookies (measured from a US location before any click).

  • 39 other companies contacted

    Loading the homepage contacts 39 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: HubSpot cookie banner

    A consent management tool (HubSpot cookie banner) loads with the page.

Upkeep, stack and company

  • 1 plugin is behind its latest release.woocommerce 10.7.0 → 11.2.1

Stack

CMS
WordPress 7.1.3
Framework
jQuery
E-commerce
WooCommerce
Analytics
Google Tag Manager

Upkeep, stack, hiring and company data from programmable.info

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