rideevolve.com.au website review

9 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

Your mobile performance score is 70. Pages that score under 90 lose visitors before the first paint.

About 202 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 750 ms faster on a phone.

A phone's processor spends 2.6 s on main-thread work while loading, 1.2 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

The page has 1,906 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

8 third-party services load with your homepage (Clarity, Google Tag Manager and Klaviyo and others), adding 869 KiB and 375 ms of main-thread time.

Polyfills for old browsers add 30 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.

18 images could be 173 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

10 files are served with short cache lifetimes, so returning visitors download them again (118 KiB).

4 long tasks block the main thread while loading, the longest for 72 ms. During a long task the page ignores taps.

About 23 KiB of CSS is downloaded but never applied on this page.

Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

For real visitors the layout shifts by 0.28 (75th percentile). Good is under 0.1.

Your largest element takes 8.6 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Diablo Carbon Green Mainframe Electric Skateboard”.

The page becomes fully interactive after 8.7 s. Good is under 3.8 s.

Real visitors wait 3.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

Real visitors see the first content after 1.8 s (75th percentile). Good is under 1.8 s.

Real visitors wait 915 ms for your server to start answering (75th percentile). Good is under 800 ms.

Visually, the page fills in at 5.8 s (Speed Index). Good is under 3.4 s.

50 images have no width and height attributes, so the layout jumps as each one loads.

Your homepage downloads 2.7 MB in 267 requests on a phone: other files 955 KiB (121), scripts 858 KiB (72) and images 629 KiB (55). Under 2 MB keeps phones on slow connections fast.

By the Sustainable Web Design model, a visit to your homepage emits about 0.75 g of CO₂e: 90.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

4 buttons have no accessible name, so screen readers announce just “button”.

7 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

2 tap targets are too small or too close together to hit reliably with a finger.

1 image has no alt text, which hurts accessibility and image search.

All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

8 visible links have no text or label, so screen readers cannot say where they go.

4 form fields have no label, so screen readers announce an empty box and autofill guesses.

3 elements hidden from screen readers can still receive keyboard focus.

Headings skip levels (h2 → h4 and h2 → h4), which makes the page harder to scan with a screen reader.

Your title is 83 characters, so Google will cut it off around 60: “Evolve Skateboards Australia | Award Winning Electric Skateboards – Ride Evolve AUS”.

Structured data found (Organization and WebSite) but with 2 problems, for example “Organization: logo is not an absolute URL ("//rideevolve.com.au/cdn/shop/files/Favicon_Evolve.png?v…”.

1 link has no real href, so search engines can't follow it.

The homepage links to 236 pages on rideevolve.com.au and 12 external pages.

https://rideevolve.com.au/collections/all-electric-skateboards, https://rideevolve.com.au/collections/diablo-carbon-series, https://rideevolve.com.au/collections/diablo-bamboo-series, https://rideevolve.com.au/collections/diablo-renegade, https://rideevolve.com.au/collections/fusion and https://rideevolve.com.au/collections/gtr-bamboo and 7 others have no meta description, so Google writes the search snippet from whatever text it finds.

https://rideevolve.com.au/collections/commuter-collection has no <h1> headline, so visitors and search engines get no clear main topic.

https://rideevolve.com.au/collections/diablo-renegade, https://rideevolve.com.au/collections/stoke, https://rideevolve.com.au/collections/all-terrain-electric-skateboards, https://rideevolve.com.au/collections/street-electric-skateboards, https://rideevolve.com.au/collections/2-in-1-electric-skateboards and https://rideevolve.com.au/collections/commuter-collection and 1 other took over 3 s to send their HTML from our server.

We fetched 15 pages linked from your homepage (of 97 found) and read each the way a search engine does.

1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.

Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

A local customer looking to call finds no phone number on the homepage. Add one, ideally as a tap-to-call link.

Social proof on the homepage: 24 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

The homepage shows no opening hours. If customers visit or call, show when.

There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

The homepage carries about 1,070 words of visible text.

Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, Klaviyo and Microsoft Clarity (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

Opening the homepage sets 14 cookies (measured from a US location before any click).

No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.