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ridelumos.com website review

Visit site (opens in a new tab)Reviewed 12 November 202635 issues · 90 checks

This review found 35 issues worth fixing on ridelumos.com, 15 of them high impact, across 90 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.9 s1.5 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.9 s
May 30, 20261.8 s
Jun 6, 20261.8 s
Jun 13, 20261.8 s
Jun 20, 20261.8 s
Jun 27, 20261.8 s
Jul 4, 20261.8 s
Jul 11, 20261.8 s
Jul 18, 20261.8 s
Jul 25, 20261.8 s
Aug 1, 20261.8 s
Aug 8, 20261.7 s
Aug 15, 20261.7 s
Aug 22, 20261.6 s
Aug 29, 20261.6 s
Sep 5, 20261.6 s
Sep 12, 20261.7 s
Sep 19, 20261.6 s
Sep 26, 20261.6 s
Oct 3, 20261.6 s
Oct 10, 20261.6 s
Oct 17, 20261.6 s
Oct 24, 20261.6 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
162 ms128 msMay 23Nov 7132 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026158 ms
May 30, 2026155 ms
Jun 6, 2026155 ms
Jun 13, 2026154 ms
Jun 20, 2026148 ms
Jun 27, 2026148 ms
Jul 4, 2026147 ms
Jul 11, 2026150 ms
Jul 18, 2026151 ms
Jul 25, 2026149 ms
Aug 1, 2026145 ms
Aug 8, 2026142 ms
Aug 15, 2026138 ms
Aug 22, 2026138 ms
Aug 29, 2026138 ms
Sep 5, 2026138 ms
Sep 12, 2026141 ms
Sep 19, 2026137 ms
Sep 26, 2026140 ms
Oct 3, 2026139 ms
Oct 10, 2026138 ms
Oct 17, 2026138 ms
Oct 24, 2026136 ms
Oct 31, 2026136 ms
Nov 7, 2026132 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of ridelumos.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. ridelumos.com at 0.8 s0.8 s
  2. ridelumos.com at 1.6 s1.6 s
  3. ridelumos.com at 2.4 s2.4 s
  4. ridelumos.com at 3.3 s3.3 s
  5. ridelumos.com at 4.1 s4.1 s
  6. ridelumos.com at 4.9 s4.9 s
  7. ridelumos.com at 5.7 s5.7 s
  8. ridelumos.com at 6.5 s6.5 s

Speed

11 to fix45
  • Reduce unused JavaScript

    6.2 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 6.2 s faster on a phone.

  • Use efficient cache lifetimes

    1.4 s · 301 KiB

    28 files are served with short cache lifetimes, so returning visitors download them again (301 KiB).

  • Render-blocking requests

    1.1 s

    10 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.

  • Mobile performance score: 45

    45/100

    Your mobile performance score is 45. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • Main-thread work: 5.2 s

    A phone's processor spends 5.2 s on main-thread work while loading, 2.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Shopify and Mailchimp and others), adding 2.1 MB and 1.3 s of main-thread time.

  • Improve image delivery

    887 KiB

    23 images could be 887 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Google Tag Manager adds 387 ms

    387 ms

    Google Tag Manager costs a phone 387 ms of main-thread work and 526 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 220 ms

    220 ms

    Shopify costs a phone 220 ms of main-thread work and 739 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • ZenDesk adds 191 ms

    191 ms

    ZenDesk costs a phone 191 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,602 HTML elements

    The page has 1,602 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 245 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    150 ms · 23 KiB

    About 23 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Minify JavaScript

    6 KiB

    6 KiB could be saved by minifying JavaScript.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 19 ms

    19 ms

    Your server sent the HTML in 19 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 21.9 s

    21.9 s

    Your largest element takes 21.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Lumos Snapix: Kids' Helmet with Built-In Front & Rear Light…”.

  • Time to Interactive: 27.1 s

    27.1 s

    The page becomes fully interactive after 27.1 s. Good is under 3.8 s.

  • Speed Index: 8.6 s

    8.6 s

    Visually, the page fills in at 8.6 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 756 ms

    756 ms

    Scripts block taps and scrolling for 756 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.5 s

    2.5 s

    The first text or image appears after 2.5 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.9 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 2.1 s

    2.1 s

    Real visitors wait 2.1 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 125 ms

    125 ms

    Real visitors wait 125 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.2 s

    1.2 s

    Real visitors see the first content after 1.2 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 567 ms

    567 ms

    Real visitors wait 567 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Tap response (INP) got 14% faster for real visitors

    -14%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 158 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 5.4 MB in 307 requests

    5.4 MB

    Your homepage downloads 5.4 MB in 307 requests on a phone: scripts 2.4 MB (115), images 1.4 MB (64) and other files 806 KiB (102). Under 2 MB keeps phones on slow connections fast.

  • About 1.5 g of CO₂ per visit

    1.53 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.53 g of CO₂e: 183.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 9589
  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Malformed lists

    Some lists contain elements other than list items, which screen readers announce wrongly.

  • Scrollable region must have keyboard access (1 element)

    Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.

  • 25 images without alt text

    25 images have no alt text, which hurts accessibility and image search.

  • Heading levels should only increase by one (1 element)

    Heading levels should only increase by one: 1 element on the page fails this check, rated moderate by axe-core.

  • 23 links without text

    23 visible links have no text or label, so screen readers cannot say where they go.

  • ARIA role should be appropriate for the element (5 elements)

    ARIA role should be appropriate for the element: 5 elements on the page fail this check, rated minor by axe-core.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

1 checks passed
  • 53 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 59 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 6 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 8595
  • 11 links crawlers can't follow

    11 links have no real href, so search engines can't follow them.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • 122 internal links, 34 external

    The homepage links to 122 pages on ridelumos.com and 34 external pages.

8 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “Move smart, stay safe with Lumos: smart bike helmets and bike lights featuring integrated LEDs, turn signals, and optio…”.

  • One H1 headline

    Your main headline reads: “Smart Commuter Helmet with Lights & Turn Signals”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “Lumos | The World's Smartest Bike Helmet & Bike Lights”.

  • Canonical URL set

    The canonical URL is https://ridelumos.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ridelumos.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,099 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://ridelumos.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

2 to fix90
  • 9 pages without a meta description

    https://ridelumos.com/pages/lumos-app, https://ridelumos.com/pages/our-story, https://ridelumos.com/pages/discover-lumos, https://ridelumos.com/pages/collab, https://ridelumos.com/pages/lumos-accident-replacement-policy and https://ridelumos.com/pages/referral-program and 3 others have no meta description, so Google writes the search snippet from whatever text it finds.

  • 4 pages without an H1

    https://ridelumos.com/pages/lumos-app, https://ridelumos.com/pages/discover-lumos, https://ridelumos.com/pages/referral-program and https://ridelumos.com/pages/what-is-quin have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages slow to respond

    https://ridelumos.com/pages/referral-program, https://ridelumos.com/blogs/stories/introducing-nyxel-the-safest-smartest-urban-commuter-bike-helmet and https://ridelumos.com/blogs/stories took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 57 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

4 to fixGoogle 6583
  • 6 small tap targets

    6 of 19 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 1 third-party cookie

    1 third-party cookie is set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

  • 8 distorted images

    8 images are displayed at the wrong aspect ratio, so they look stretched or squashed.

  • 2 low-resolution images

    2 images are served at too low a resolution for sharp phone screens.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 313 words of copy

    The homepage carries about 313 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Road&Gravel Helmet Shop now”.

  • 13 calls to action

    The homepage has 13 calls to action, for example “shop on”, “CONTACT US” and “Shop All”.

  • 3 short forms

    3 short forms (1 field at most) are right on the homepage.

  • Social proof on the page

    Social proof on the homepage: 19 testimonial or review blocks, 2 customer or partner logos and 14 trust badges.

  • Analytics in place

    Analytics detected: Google Analytics and Microsoft Clarity.

Privacy and tracking

1 to fix
  • 7 trackers load before any consent

    7

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Meta Pixel and Microsoft Clarity and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 28 cookies set on arrival

    28

    Opening the homepage sets 28 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 51 other companies contacted

    Loading the homepage contacts 51 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at ridelumos.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 10 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Pagefly Ai Page Builder · Forms · Ecomsend · Mailchimp · snapchat.com · cloudfront.net · chimpstatic.com · spinwheelapp.com · nfcube.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Analytics | Microsoft Clarity
Hosting
Shopify

Company

Headquarters
Sacramento

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on ridelumos.com, including 16 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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