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rinse.fm website review
Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 78 checks
This review found 39 issues worth fixing on rinse.fm, 17 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
61D- #95,734 of 98,919 reviewed websitesbeats 3%
- #53,426 of 54,104 online storesbeats 1%
- #48,621 of 49,079 Shopify storesbeats 1%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| Apr 25, 2026 | 2.6 s |
| May 2, 2026 | 2.8 s |
| May 9, 2026 | 2.9 s |
| May 16, 2026 | 3.0 s |
| May 23, 2026 | 3.3 s |
| May 30, 2026 | 3.3 s |
| Jun 6, 2026 | 3.4 s |
| Jun 13, 2026 | 3.5 s |
| Jun 20, 2026 | 3.4 s |
| Jun 27, 2026 | 3.4 s |
| Jul 4, 2026 | 3.4 s |
| Jul 11, 2026 | 3.4 s |
| Jul 18, 2026 | 3.4 s |
| Jul 25, 2026 | 3.4 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 3.4 s |
| Aug 15, 2026 | 3.3 s |
| Aug 22, 2026 | 3.2 s |
| Aug 29, 2026 | 3.2 s |
| Sep 5, 2026 | 3.3 s |
| Sep 12, 2026 | 3.3 s |
| Sep 19, 2026 | 3.3 s |
| Sep 26, 2026 | 3.3 s |
| Oct 3, 2026 | 3.2 s |
| Oct 10, 2026 | 3.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| Apr 25, 2026 | 165 ms |
| May 2, 2026 | 158 ms |
| May 9, 2026 | 153 ms |
| May 16, 2026 | 153 ms |
| May 23, 2026 | 157 ms |
| May 30, 2026 | 158 ms |
| Jun 6, 2026 | 161 ms |
| Jun 13, 2026 | 160 ms |
| Jun 20, 2026 | 156 ms |
| Jun 27, 2026 | 159 ms |
| Jul 4, 2026 | 161 ms |
| Jul 11, 2026 | 163 ms |
| Jul 18, 2026 | 171 ms |
| Jul 25, 2026 | 170 ms |
| Aug 1, 2026 | 170 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 157 ms |
| Aug 22, 2026 | 154 ms |
| Aug 29, 2026 | 153 ms |
| Sep 5, 2026 | 153 ms |
| Sep 12, 2026 | 153 ms |
| Sep 19, 2026 | 156 ms |
| Sep 26, 2026 | 154 ms |
| Oct 3, 2026 | 158 ms |
| Oct 10, 2026 | 161 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Use efficient cache lifetimes
1.6 s · 11.9 MB120 files are served with short cache lifetimes, so returning visitors download them again (11.9 MB).
Reduce unused JavaScript
1.1 s · 226 KiBAbout 226 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.
Mobile performance score: 39
39/100Your mobile performance score is 39 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
9,071 HTML elements
The page has 9,071 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 4.2 s
A phone's processor spends 4.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
450 ms · 4.7 MB105 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.
Render-blocking requests
450 ms3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 437 ms. During a long task the page ignores taps.
2 third-party services on the page
2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 163 KiB and 133 ms of main-thread time.
Legacy JavaScript
14 KiBPolyfills for old browsers add 14 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 353 ms
353 msYour server sent the HTML in 353 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.7 s
4.7 sReal visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.39
0.39For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 10.9 s
10.9 sYour largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (4.4 s).
Time to Interactive: 11.2 s
11.2 sThe page becomes fully interactive after 11.2 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.338
0.338The layout shifts by 0.338 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 6.7 s
6.7 sVisually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.
Real-user INP: 209 ms
209 msReal visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest content (LCP) got 20% slower for real visitors
+20%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 505 ms
505 msScripts block taps and scrolling for 505 ms in total while the page loads. Good is under 200 ms.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 165 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user TTFB: 457 ms
457 msReal visitors wait 457 ms for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 1.5 s
1.5 sThe first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 16.1 MB in 160 requests
16.1 MBYour homepage downloads 16.1 MB in 160 requests on a phone: media 8.8 MB (12), images 6.3 MB (108) and scripts 665 KiB (24). Under 2 MB keeps phones on slow connections fast.
25 images far larger than shown
627 KiB25 images are downloaded at several times the size a phone draws them, for example Spotlight.-Radio.-Thumbnail.jpg at 600 px wide, shown at 169 px. Resized copies would save about 627 KiB.
An image on the first screen is lazy-loaded
Photo_Sonar_Isa_Lab_Mangabeira-0395.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).
About 4.6 g of CO₂ per visit
4.56 gBy the Sustainable Web Design model, a visit to your homepage emits about 4.56 g of CO₂e: 547.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Accessibility
368 buttons without a name
368 buttons have no accessible name, so screen readers announce just “button”.
1 tap target too small
1 tap target is too small or too close together to hit reliably with a finger.
25 links without text
25 visible links have no text or label, so screen readers cannot say where they go.
Headings skip levels
Headings skip levels (h1 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 291 images in the HTML carry an alt attribute.
39 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
124 H1 headlines
There are 124 <h1> headlines (“DJ MARIA.”, “Silencer with Scorcher, Major, Chaos, Blair Bliz,…” and “Charles Green B2B Tim Reaper”). One clear main headline is easier for people and search engines.
No canonical URL
No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.
No XML sitemap
No XML sitemap at https://www.rinse.fm/sitemap.xml, so Google discovers your pages only by following links.
No robots.txt
There is no robots.txt at rinse.fm/robots.txt, the first file search crawlers ask for.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
627 internal links, 31 external
The homepage links to 627 pages on rinse.fm and 31 external pages.
3 checks passed
Meta description: 113 characters
Your meta description is 113 characters: “Rinse has dominated London’s radio airwaves for 30 years as a hub of the capital’s thriving urban music community”.
Title: 30 characters
Your title is a healthy 30 characters: “Welcome to Rinse FM | Rinse FM”.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rinse.fm/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (2,693 words), so crawlers that don't run JavaScript still read it.
Other pages
8 pages share a title
/, https://www.rinse.fm/schedule, https://www.rinse.fm/shop, https://www.rinse.fm/shows/tags/electronic, https://www.rinse.fm/shows/tags/multigenre and https://www.rinse.fm/shows/tags/grime and 2 others all use the title “Welcome to Rinse FM | Rinse FM”. Search engines can't tell which page to show for a search, so each competes with the others.
12 pages share a meta description
https://www.rinse.fm/artists, https://www.rinse.fm/schedule, https://www.rinse.fm/shop, https://www.rinse.fm/episodes/live-from-s%C3%B3nar-2026-20-06-2026-2210, https://www.rinse.fm/shows/tags/electronic and https://www.rinse.fm/shows/tags/multigenre and 6 others use the same meta description. A description written for each page earns more clicks.
1 page with very little text
https://www.rinse.fm/artists has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
1 page slow to respond
https://www.rinse.fm/episodes/live-from-s%C3%B3nar-2026-20-06-2026-2210 took over 3 s to send its HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.
2 checks passed
Tap targets are thumb-sized
429 of 430 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,679 words of copy
The homepage carries about 2,679 words of visible text.
2 checks passed
6 calls to action
The homepage has 6 calls to action, for example “Schedule”, “Shop” and “GhoulishAll Day / The Call”.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
2 other companies contacted
Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rinse.fm, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- Next.js
- E-commerce
- Shopify
- Analytics
- Google Analytics
- Hosting
- Vercel
Company
- Founded
- 1994
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on rinse.fm, including 19 speed issues, 6 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.