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rinse.fm website review

Visit site (opens in a new tab)Reviewed 18 October 202639 issues · 78 checks

This review found 39 issues worth fixing on rinse.fm, 17 of them high impact, across 78 checks. The most urgent: use efficient cache lifetimes. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
3.6 s2.5 sApr 25Oct 103.3 s
Show as table
DateReal-visitor load time (LCP)
Apr 25, 20262.6 s
May 2, 20262.8 s
May 9, 20262.9 s
May 16, 20263.0 s
May 23, 20263.3 s
May 30, 20263.3 s
Jun 6, 20263.4 s
Jun 13, 20263.5 s
Jun 20, 20263.4 s
Jun 27, 20263.4 s
Jul 4, 20263.4 s
Jul 11, 20263.4 s
Jul 18, 20263.4 s
Jul 25, 20263.4 s
Aug 1, 20263.4 s
Aug 8, 20263.4 s
Aug 15, 20263.3 s
Aug 22, 20263.2 s
Aug 29, 20263.2 s
Sep 5, 20263.3 s
Sep 12, 20263.3 s
Sep 19, 20263.3 s
Sep 26, 20263.3 s
Oct 3, 20263.2 s
Oct 10, 20263.3 s
Real-visitor tap response (INP)75th percentile, phones
174 ms150 msApr 25Oct 10161 ms
Show as table
DateReal-visitor tap response (INP)
Apr 25, 2026165 ms
May 2, 2026158 ms
May 9, 2026153 ms
May 16, 2026153 ms
May 23, 2026157 ms
May 30, 2026158 ms
Jun 6, 2026161 ms
Jun 13, 2026160 ms
Jun 20, 2026156 ms
Jun 27, 2026159 ms
Jul 4, 2026161 ms
Jul 11, 2026163 ms
Jul 18, 2026171 ms
Jul 25, 2026170 ms
Aug 1, 2026170 ms
Aug 8, 2026162 ms
Aug 15, 2026157 ms
Aug 22, 2026154 ms
Aug 29, 2026153 ms
Sep 5, 2026153 ms
Sep 12, 2026153 ms
Sep 19, 2026156 ms
Sep 26, 2026154 ms
Oct 3, 2026158 ms
Oct 10, 2026161 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rinse.fm (desktop) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rinse.fm at 0.7 s0.7 s
  2. rinse.fm at 1.4 s1.4 s
  3. rinse.fm at 2.1 s2.1 s
  4. rinse.fm at 2.8 s2.8 s
  5. rinse.fm at 3.6 s3.6 s
  6. rinse.fm at 4.3 s4.3 s
  7. rinse.fm at 5.0 s5.0 s
  8. rinse.fm at 5.7 s5.7 s

Speed

8 to fix39
  • Use efficient cache lifetimes

    1.6 s · 11.9 MB

    120 files are served with short cache lifetimes, so returning visitors download them again (11.9 MB).

  • Reduce unused JavaScript

    1.1 s · 226 KiB

    About 226 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.1 s faster on a phone.

  • Mobile performance score: 39

    39/100

    Your mobile performance score is 39 (desktop: 53). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 9,071 HTML elements

    The page has 9,071 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Improve image delivery

    450 ms · 4.7 MB

    105 images could be 4.7 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 450 ms faster on a phone.

  • Render-blocking requests

    450 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 450 ms.

  • 10 long tasks on the main thread

    10 long tasks block the main thread while loading, the longest for 437 ms. During a long task the page ignores taps.

  • 2 third-party services on the page

    2 third-party services load with your homepage (Google Tag Manager and Google Analytics), adding 163 KiB and 133 ms of main-thread time.

  • Legacy JavaScript

    14 KiB

    Polyfills for old browsers add 14 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 353 ms

    353 ms

    Your server sent the HTML in 353 ms, well inside Google's 600 ms guideline.

Core Web Vitals

11 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 4.7 s

    4.7 s

    Real visitors wait 4.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.39

    0.39

    For real visitors the layout shifts by 0.39 (75th percentile). Good is under 0.1.

  • Largest Contentful Paint: 10.9 s

    10.9 s

    Your largest element takes 10.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the element shown below. Most of its time is resource load delay (4.4 s).

  • Time to Interactive: 11.2 s

    11.2 s

    The page becomes fully interactive after 11.2 s. Good is under 3.8 s.

  • Cumulative Layout Shift: 0.338

    0.338

    The layout shifts by 0.338 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • Speed Index: 6.7 s

    6.7 s

    Visually, the page fills in at 6.7 s (Speed Index). Good is under 3.4 s.

  • Real-user INP: 209 ms

    209 ms

    Real visitors wait 209 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Largest content (LCP) got 20% slower for real visitors

    +20%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' largest content (lcp) went from 2.6 s to 3.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user FCP: 2.8 s

    2.8 s

    Real visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.

  • Total Blocking Time: 505 ms

    505 ms

    Scripts block taps and scrolling for 505 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-10, real Chrome visitors' tap response (inp) went from 165 ms to 161 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

2 checks passed
  • Real-user TTFB: 457 ms

    457 ms

    Real visitors wait 457 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • First Contentful Paint: 1.5 s

    1.5 s

    The first text or image appears after 1.5 s, inside the 1.8 s “good” threshold.

Images and page weight

3 to fix42
  • Page weight: 16.1 MB in 160 requests

    16.1 MB

    Your homepage downloads 16.1 MB in 160 requests on a phone: media 8.8 MB (12), images 6.3 MB (108) and scripts 665 KiB (24). Under 2 MB keeps phones on slow connections fast.

  • 25 images far larger than shown

    627 KiB

    25 images are downloaded at several times the size a phone draws them, for example Spotlight.-Radio.-Thumbnail.jpg at 600 px wide, shown at 169 px. Resized copies would save about 627 KiB.

  • An image on the first screen is lazy-loaded

    Photo_Sonar_Isa_Lab_Mangabeira-0395.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.6 g of CO₂ per visit

    4.56 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.56 g of CO₂e: 547.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

Accessibility

3 to fixGoogle 8894
  • 368 buttons without a name

    368 buttons have no accessible name, so screen readers announce just “button”.

  • 1 tap target too small

    1 tap target is too small or too close together to hit reliably with a finger.

  • 25 links without text

    25 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h4, h1 → h4 and h1 → h4), which makes the page harder to scan with a screen reader.

2 checks passed
  • Every image has alt text

    All 291 images in the HTML carry an alt attribute.

  • 39 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 43 WCAG 2.2 A/AA and best-practice rules on the phone render: 39 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

6 to fixGoogle 9178
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • 124 H1 headlines

    There are 124 <h1> headlines (“DJ MARIA.”, “Silencer with Scorcher, Major, Chaos, Blair Bliz,…” and “Charles Green B2B Tim Reaper”). One clear main headline is easier for people and search engines.

  • No canonical URL

    No canonical URL, so duplicate versions of the homepage (with or without www, with tracking parameters) can split ranking signals.

  • No XML sitemap

    No XML sitemap at https://www.rinse.fm/sitemap.xml, so Google discovers your pages only by following links.

  • No robots.txt

    There is no robots.txt at rinse.fm/robots.txt, the first file search crawlers ask for.

  • 2 links crawlers can't follow

    2 links have no real href, so search engines can't follow them.

  • 627 internal links, 31 external

    The homepage links to 627 pages on rinse.fm and 31 external pages.

3 checks passed
  • Meta description: 113 characters

    Your meta description is 113 characters: “Rinse has dominated London’s radio airwaves for 30 years as a hub of the capital’s thriving urban music community”.

  • Title: 30 characters

    Your title is a healthy 30 characters: “Welcome to Rinse FM | Rinse FM”.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://www.rinse.fm/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    There is no robots.txt, so nothing stops the crawlers behind ChatGPT search, Claude and Perplexity from reading the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (2,693 words), so crawlers that don't run JavaScript still read it.

Other pages

2 to fix90
  • 8 pages share a title

    /, https://www.rinse.fm/schedule, https://www.rinse.fm/shop, https://www.rinse.fm/shows/tags/electronic, https://www.rinse.fm/shows/tags/multigenre and https://www.rinse.fm/shows/tags/grime and 2 others all use the title “Welcome to Rinse FM | Rinse FM”. Search engines can't tell which page to show for a search, so each competes with the others.

  • 12 pages share a meta description

    https://www.rinse.fm/artists, https://www.rinse.fm/schedule, https://www.rinse.fm/shop, https://www.rinse.fm/episodes/live-from-s%C3%B3nar-2026-20-06-2026-2210, https://www.rinse.fm/shows/tags/electronic and https://www.rinse.fm/shows/tags/multigenre and 6 others use the same meta description. A description written for each page earns more clicks.

  • 1 page with very little text

    https://www.rinse.fm/artists has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 1 page slow to respond

    https://www.rinse.fm/episodes/live-from-s%C3%B3nar-2026-20-06-2026-2210 took over 3 s to send its HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 198 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9693
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_FAILED”.

2 checks passed
  • Tap targets are thumb-sized

    429 of 430 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix60
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • Thin social proof

    Social proof on the homepage: 3 trust badges. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 2,679 words of copy

    The homepage carries about 2,679 words of visible text.

2 checks passed
  • 6 calls to action

    The homepage has 6 calls to action, for example “Schedule”, “Shop” and “GhoulishAll Day / The Call”.

  • Analytics in place

    Analytics detected: Google Analytics.

Privacy and tracking

1 to fix
  • 2 trackers load before any consent

    2

    Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 2 cookies set on arrival

    2

    Opening the homepage sets 2 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 2 other companies contacted

    Loading the homepage contacts 2 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rinse.fm, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Next.js
E-commerce
Shopify
Analytics
Google Analytics
Hosting
Vercel

Company

Founded
1994

Upkeep, stack, hiring and company data from programmable.info

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