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riobec.ca website review
Visit site (opens in a new tab)Reviewed 8 November 202641 issues · 95 checks
This review found 41 issues worth fixing on riobec.ca, 17 of them high impact, across 95 checks. The most urgent: 14,667 HTML elements. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
70C- #82,766 of 98,816 reviewed websitesbeats 14%
- #48,586 of 54,025 online storesbeats 8%
- #44,837 of 49,005 Shopify storesbeats 7%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 2.4 s |
| May 23, 2026 | 2.4 s |
| May 30, 2026 | 2.4 s |
| Jun 6, 2026 | 2.4 s |
| Jun 13, 2026 | 2.5 s |
| Jun 20, 2026 | 2.4 s |
| Jun 27, 2026 | 2.3 s |
| Jul 4, 2026 | 2.3 s |
| Jul 11, 2026 | 2.3 s |
| Jul 18, 2026 | 2.4 s |
| Jul 25, 2026 | 2.3 s |
| Aug 1, 2026 | 2.1 s |
| Aug 8, 2026 | 2.1 s |
| Aug 15, 2026 | 2.1 s |
| Aug 22, 2026 | 2.1 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.2 s |
| Sep 12, 2026 | 2.2 s |
| Sep 19, 2026 | 2.2 s |
| Sep 26, 2026 | 2.2 s |
| Oct 3, 2026 | 2.2 s |
| Oct 10, 2026 | 2.1 s |
| Oct 17, 2026 | 2.2 s |
| Oct 24, 2026 | 2.3 s |
| Oct 31, 2026 | 2.3 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 121 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 125 ms |
| Jun 6, 2026 | 126 ms |
| Jun 13, 2026 | 126 ms |
| Jun 20, 2026 | 123 ms |
| Jun 27, 2026 | 125 ms |
| Jul 4, 2026 | 128 ms |
| Jul 11, 2026 | 128 ms |
| Jul 18, 2026 | 133 ms |
| Jul 25, 2026 | 131 ms |
| Aug 1, 2026 | 128 ms |
| Aug 8, 2026 | 128 ms |
| Aug 15, 2026 | 126 ms |
| Aug 22, 2026 | 128 ms |
| Aug 29, 2026 | 130 ms |
| Sep 5, 2026 | 131 ms |
| Sep 12, 2026 | 129 ms |
| Sep 19, 2026 | 129 ms |
| Sep 26, 2026 | 128 ms |
| Oct 3, 2026 | 128 ms |
| Oct 10, 2026 | 131 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 139 ms |
| Oct 31, 2026 | 145 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
14,667 HTML elements
The page has 14,667 HTML elements. Above 1,500, rendering and every interaction get slower on phones.
Main-thread work: 12.6 s
A phone's processor spends 12.6 s on main-thread work while loading, 4.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Render-blocking requests
1.3 s11 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.3 s.
Mobile performance score: 38
38/100Your mobile performance score is 38. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
8 third-party services on the page
8 third-party services load with your homepage (weglot.com, Shopify and automizely-analytics.com and others), adding 1.5 MB and 1.5 s of main-thread time.
Improve image delivery
750 ms · 794 KiB18 images could be 794 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 750 ms faster on a phone.
Reduce unused JavaScript
450 ms · 470 KiBAbout 470 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 450 ms faster on a phone.
Shopify adds 583 ms
583 msShopify costs a phone 583 ms of main-thread work and 1.0 MB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
weglot.com adds 668 ms
668 msweglot.com costs a phone 668 ms of main-thread work and 112 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
20 long tasks on the main thread
20 long tasks block the main thread while loading, the longest for 438 ms. During a long task the page ignores taps.
Reduce unused CSS
300 ms · 93 KiBAbout 93 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.
Use efficient cache lifetimes
150 ms · 217 KiB13 files are served with short cache lifetimes, so returning visitors download them again (217 KiB).
Legacy JavaScript
100 ms · 22 KiBPolyfills for old browsers add 22 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 100 ms faster on a phone.
Duplicated JavaScript
61 KiB61 KiB JavaScript is shipped twice across bundles.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify JavaScript
31 KiB31 KiB could be saved by minifying JavaScript.
Minify CSS
11 KiB11 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Time to Interactive: 18.8 s
18.8 sThe page becomes fully interactive after 18.8 s. Good is under 3.8 s.
Largest Contentful Paint: 7.1 s
7.1 sYour largest element takes 7.1 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Manteau d'hiver Timberland Ironhide - Riobec”.
Total Blocking Time: 1.8 s
1.8 sScripts block taps and scrolling for 1.8 s in total while the page loads. Good is under 200 ms.
Speed Index: 6.8 s
6.8 sVisually, the page fills in at 6.8 s (Speed Index). Good is under 3.4 s.
Real-user LCP: 2.9 s
2.9 sReal visitors wait 2.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 220 ms
220 msReal visitors wait 220 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user FCP: 2.6 s
2.6 sReal visitors see the first content after 2.6 s (75th percentile). Good is under 1.8 s.
First Contentful Paint: 2.9 s
2.9 sThe first text or image appears after 2.9 s on a phone. Good is under 1.8 s.
Tap response (INP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 121 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
-3%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.4 s to 2.3 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
3 checks passed
Real-user CLS: 0.04
0.04For real visitors the layout shifts by 0.04 (75th percentile). Good is under 0.1.
Real-user TTFB: 282 ms
282 msReal visitors wait 282 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0.037
0.037The layout barely moves while loading (CLS 0.037, good is under 0.1).
Images and page weight
Page weight: 6.4 MB in 392 requests
6.4 MBYour homepage downloads 6.4 MB in 392 requests on a phone: other files 2.8 MB (190), scripts 1.5 MB (131) and images 1.4 MB (28). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (75 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.8 g of CO₂ per visit
1.81 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.81 g of CO₂e: 217.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
134 text elements with low contrast
134 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Certain ARIA roles must contain particular children (1 element)
Certain ARIA roles must contain particular children: 1 element on the page fails this check, rated critical by axe-core.
Orphan list items
Some list items are not inside a list.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
1 image without alt text
1 image has no alt text, which hurts accessibility and image search.
All page content should be contained by landmarks (3 elements)
All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.
8 form fields without a label
8 form fields have no label, so screen readers announce an empty box and autofill guesses.
7 links without text
7 visible links have no text or label, so screen readers cannot say where they go.
ARIA role should be appropriate for the element (2 elements)
ARIA role should be appropriate for the element: 2 elements on the page fail this check, rated minor by axe-core.
Elements marked as presentational should be consistently ignored (2 elements)
Elements marked as presentational should be consistently ignored: 2 elements on the page fail this check, rated minor by axe-core.
Headings should not be empty (1 element)
Headings should not be empty: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4 and h3 → h6), which makes the page harder to scan with a screen reader.
1 checks passed
53 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 61 WCAG 2.2 A/AA and best-practice rules on the phone render: 53 passed and 8 failed. 5 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
One H1 headline
Your <h1> is empty.
457 internal links, 6 external
The homepage links to 457 pages on riobec.ca and 6 external pages.
7 checks passed
Meta description: 129 characters
Your meta description is 129 characters: “Riobec Votre expert en bottes, vêtements et équipements de travail. Commandez en ligne! Livraison partout au Canada. De…”.
Title: 32 characters
Your title is a healthy 32 characters: “Riobec - La Boutique du Chantier”.
Canonical URL set
The canonical URL is https://riobec.ca/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://riobec.ca/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (2,516 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://riobec.ca/llms.txt (195 KiB, 279 links), a plain-text guide to the site for AI tools.
Other pages
4 pages without an H1
https://riobec.ca/products/timberland-boondock-ultralight-8-impermeable-boa, https://riobec.ca/products/couvre-chaussure-neos-n5p3, https://riobec.ca/products/manteau-timberland-pro-ironhide and https://riobec.ca/products/mitaines-doublees-deluxe-35 have no <h1> headline, so visitors and search engines get no clear main topic.
1 page with very little text
https://riobec.ca/products/mitaines-doublees-deluxe-35 has under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.
2 pages slow to respond
https://riobec.ca/products/couvre-chaussure-neos-n5p3 and https://riobec.ca/products/mitaines-doublees-deluxe-35 took over 3 s to send their HTML from our server.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 167 found) and read each the way a search engine does.
6 checks passed
Linked pages load
4 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 4 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 4 pages that loaded have a <title>.
Best practices
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“The `disableRemotePlayback` attribute should be used in order to disable the default Cast integrati…”).
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Identifier 'pmUserInteractions' has already been declared”.
Requests the notification permission on page load
Requests the notification permission on page load.
2 checks passed
Tap targets are thumb-sized
114 of 115 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
No calls to action
We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.
Local business without LocalBusiness data
Your homepage shows a map but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No opening hours
The homepage shows no opening hours. If customers visit or call, show when.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 2,422 words of copy
The homepage carries about 2,422 words of visible text.
4 checks passed
1 short form
A short form (1 field at most) is right on the homepage.
Social proof on the page
Social proof on the homepage: 21 testimonial or review blocks and 14 trust badges.
Analytics in place
Analytics detected: LinkedIn Insight.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Tag Manager, LinkedIn Insight, Meta Pixel and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
18 cookies set on arrival
18Opening the homepage sets 18 cookies, 2 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
32 other companies contacted
Loading the homepage contacts 32 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at riobec.ca, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- E-commerce
- Shopify;Shopify Local Pickup;Shopify Plus;Shopify POS
- Hosting
- Shopify
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 41 issues on riobec.ca, including 20 speed issues, 1 SEO issue and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.