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riptidevac.com website review
Visit site (opens in a new tab)Reviewed 6 November 202632 issues · 107 checks
This review found 32 issues worth fixing on riptidevac.com, 9 of them high impact, across 107 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
82B- #23,493 of 85,276 reviewed websitesbeats 67%
- #14,322 of 43,380 online storesbeats 60%
- #13,744 of 38,714 Shopify storesbeats 58%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 16, 2026 | 1.1 s |
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.1 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.0 s |
| Jun 20, 2026 | 1.0 s |
| Jun 27, 2026 | 1.0 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.1 s |
| Aug 1, 2026 | 1.1 s |
| Aug 8, 2026 | 1.1 s |
| Aug 15, 2026 | 1.1 s |
| Aug 22, 2026 | 1.1 s |
| Aug 29, 2026 | 1.1 s |
| Sep 5, 2026 | 1.1 s |
| Sep 12, 2026 | 1.1 s |
| Sep 19, 2026 | 1.1 s |
| Sep 26, 2026 | 1.1 s |
| Oct 3, 2026 | 1.1 s |
| Oct 10, 2026 | 1.1 s |
| Oct 17, 2026 | 1.1 s |
| Oct 24, 2026 | 1.1 s |
| Oct 31, 2026 | 1.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 16, 2026 | 71 ms |
| May 23, 2026 | 71 ms |
| May 30, 2026 | 71 ms |
| Jun 6, 2026 | 71 ms |
| Jun 13, 2026 | 71 ms |
| Jun 20, 2026 | 71 ms |
| Jun 27, 2026 | 71 ms |
| Jul 4, 2026 | 72 ms |
| Jul 11, 2026 | 76 ms |
| Jul 18, 2026 | 73 ms |
| Jul 25, 2026 | 71 ms |
| Aug 1, 2026 | 70 ms |
| Aug 8, 2026 | 70 ms |
| Aug 15, 2026 | 70 ms |
| Aug 22, 2026 | 71 ms |
| Aug 29, 2026 | 70 ms |
| Sep 5, 2026 | 68 ms |
| Sep 12, 2026 | 64 ms |
| Sep 19, 2026 | 63 ms |
| Sep 26, 2026 | 62 ms |
| Oct 3, 2026 | 62 ms |
| Oct 10, 2026 | 64 ms |
| Oct 17, 2026 | 67 ms |
| Oct 24, 2026 | 70 ms |
| Oct 31, 2026 | 70 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.4 s
0.8 s
1.1 s
1.5 s
1.9 s
2.3 s
2.6 s
3.0 s
riptidevac.com does not allow embedding, so this is Google's rendering of the page.
Speed
Render-blocking requests
2.3 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.3 s.
Reduce unused JavaScript
1.2 s · 441 KiBAbout 441 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
150 ms · 304 KiB15 files are served with short cache lifetimes, so returning visitors download them again (304 KiB).
8 third-party services on the page
8 third-party services load with your homepage (Affirm, reputon.com and cloudfront.net and others), adding 808 KiB and 313 ms of main-thread time.
Legacy JavaScript
150 ms · 52 KiBPolyfills for old browsers add 52 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
Improve image delivery
195 KiB7 images could be 195 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.
3 long tasks on the main thread
3 long tasks block the main thread while loading, the longest for 152 ms. During a long task the page ignores taps.
Reduce unused CSS
39 KiBAbout 39 KiB of CSS is downloaded but never applied on this page.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Minify CSS
4 KiB4 KiB could be saved by minifying CSS.
2 checks passed
Main-thread work: 1.5 s
A phone's processor spends 1.5 s on main-thread work while loading, 701 ms of it running JavaScript. That is comfortably low.
Server response: 5 ms
5 msYour server sent the HTML in 5 ms, well inside Google's 600 ms guideline.
Core Web Vitals
First Contentful Paint: 5.8 s
5.8 sThe first text or image appears after 5.8 s on a phone. Good is under 1.8 s.
Largest Contentful Paint: 5.8 s
5.8 sYour largest element takes 5.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the text “Which Riptide Vacuum should I choose? We offer 2 models the…”. Most of its time is element render delay (2.4 s).
Time to Interactive: 11.5 s
11.5 sThe page becomes fully interactive after 11.5 s. Good is under 3.8 s.
Speed Index: 7.7 s
7.7 sVisually, the page fills in at 7.7 s (Speed Index). Good is under 3.4 s.
1 image without width and height
1 image have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 71 ms to 70 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
0%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
8 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 0.9 s
0.9 sReal visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 70 ms
70 msReal visitors wait 70 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Real-user FCP: 0.8 s
0.8 sReal visitors see the first content after 0.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 482 ms
482 msReal visitors wait 482 ms for your server to start answering (75th percentile). Good is under 800 ms.
Cumulative Layout Shift: 0
0The layout barely moves while loading (CLS 0, good is under 0.1).
Total Blocking Time: 63 ms
63 msScripts block the page for only 63 ms while loading. Good is under 200 ms.
Images and page weight
Page weight: 2.1 MB in 157 requests
2.1 MBYour homepage downloads 2.1 MB in 157 requests on a phone: scripts 1.1 MB (62), other files 639 KiB (72) and images 279 KiB (10). Under 2 MB keeps phones on slow connections fast.
About 0.6 g of CO₂ per visit
0.61 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.61 g of CO₂e: 73.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
3 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
8 text elements with low contrast
8 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
All page content should be contained by landmarks (21 elements)
All page content should be contained by landmarks: 21 elements on the page fail this check, rated moderate by axe-core.
Document should not have more than one banner landmark (1 element)
Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.
No main landmark
The page has no <main> landmark, so screen-reader users cannot jump straight to the content.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Page should contain a level-one heading (1 element)
Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.
14 links without text
14 visible links have no text or label, so screen readers cannot say where they go.
1 form field without a label
1 form field has no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h2 → h6), which makes the page harder to scan with a screen reader.
Elements with visible text labels do not have matching accessible names.
Elements with visible text labels do not have matching accessible names. (1 element).
2 checks passed
Every image has alt text
All 7 images in the HTML carry an alt attribute.
42 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 42 passed and 8 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No H1 headline
There is no <h1>, so neither visitors nor Google get a clear main headline.
Title is short (27 characters)
Your title is only 27 characters: “Riptide Pool Vacuum Systems”. Between 30 and 65 characters leaves room to say what you do and for whom.
Structured data has 1 problem
Structured data found (Organization and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("/search?q={search_term_string}")”.
2 links crawlers can't follow
2 links have no real href, so search engines can't follow them.
33 internal links, 9 external
The homepage links to 33 pages on riptidevac.com and 9 external pages.
5 checks passed
Meta description: 159 characters
Your meta description is 159 characters: “The Riptide Pool Vacuum System. Unlike any other portable commercial pool vacuum you have ever used. We sell direct via…”.
Canonical URL set
The canonical URL is https://www.riptidevac.com/.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://www.riptidevac.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 4 of 6 facts
Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (576 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes /llms.txt (5 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages without a meta description
/pages/riptide-vacuum-features and /collections/accessories have no meta description, so Google writes the search snippet from whatever text it finds.
3 pages without an H1
/pages/riptide-vacuum-features, /collections/accessories and /collections have no <h1> headline, so visitors and search engines get no clear main topic.
11 internal pages checked
We fetched 11 pages linked from your homepage and read each the way a search engine does.
5 checks passed
Linked pages load
All 11 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Titles are unique
Every page we checked has its own title.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 11 pages that loaded have a <title>.
Best practices
1 JavaScript error while loading
1 error was logged to the browser console while the page loaded, for example “Uncaught Error: Error from API: undefined”.
2 checks passed
Tap targets are thumb-sized
16 of 17 tappable elements near the top are at least 24 px.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
Short HSTS lifetime
HSTS is set, but max-age is 91 days; one year is the recommended minimum.
1 link through redirect chains
1 link go through two or more redirects, for example https://instagram.com/riptidevac.
No Referrer-Policy
No Referrer-Policy header, so full URLs can leak to the sites you link to.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
Deprecated X-XSS-Protection
X-XSS-Protection is set to “1; mode=block”; the header is deprecated and can introduce bugs. Use 0 or remove it.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (riptidevac.com).
Valid certificate (47 days left)
The certificate from Let's Encrypt · YE1 verifies for riptidevac.com and is valid for another 47 days.
Protected from clickjacking
X-Frame-Options or a frame-ancestors policy stops other sites framing yours.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
http:// redirects to https
http://riptidevac.com redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 19 links work
All 19 links checked from your homepage (15 internal, 4 external) answered without errors.
Domain and trust
DNSSEC is off
riptidevac.com's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
3 checks passed
Domain is 10 years old
10 yearsriptidevac.com was registered in Nov 2015 through Tucows Domains Inc.. An established domain carries more trust with email providers and search engines.
Certificate issuers are restricted
CAA records allow only ssl.com, digicert.com, globalsign.com and letsencrypt.org to issue certificates for riptidevac.com, so a mis-issued certificate from anyone else is refused.
Registered until Nov 2035
riptidevac.com is registered until Nov 2035.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Local business without LocalBusiness data
Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.
Thin social proof
Social proof on the homepage: 1 testimonial or review block. Pairing it with named testimonials or customer logos makes it far more convincing.
No analytics detected
No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.
No map or directions link
There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 449 words of copy
The homepage carries about 449 words of visible text.
5 checks passed
3 calls to action
The homepage has 3 calls to action, for example “Contact Us” and “Sign Up”.
6 short forms
6 short forms (1 field at most) are right on the homepage, asking for an email.
Direct contact links
Visitors can reach you directly: 2 phone links and 3 email links.
Opening hours shown
Your opening hours are on the homepage.
Phone number on the homepage
Your phone number is on the homepage as a tap-to-call link.
Email authentication
DMARC is monitor-only (p=none)
DMARC is set to p=none, so mail pretending to be riptidevac.com is still delivered. Add a report address, check the reports, then move to quarantine.
No DKIM key on the usual selectors
We found no DKIM key on the selectors the big email providers use. If you send through one of them, turning on DKIM signing improves delivery.
Email authentication score: 60/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
1 checks passed
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 a mx include:helpscoutemail.com ~all”.
Privacy and tracking
5 trackers load before any consent
5Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
12 cookies set on arrival
12Opening the homepage sets 12 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
25 other companies contacted
Loading the homepage contacts 25 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Apps on your store
Your storefront loads 8 apps. Each one is code from another company running for your shoppers.
None of the apps your storefront loads is on the list of apps with a known security problem.
Apps your storefront loads
Zapiet Pickup Delivery · T Lab Ai Translate · reputon.com · inscoder.com · cloudfront.net · nfcube.com · klaviyo.com · hextom.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Hosting
- Shopify
Company
- Headquarters
- Riviera Beach
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on riptidevac.com, including 9 speed issues, 4 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.