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rlicorp.com website review

Visit site (opens in a new tab)Reviewed 30 October 202622 issues · 76 checks

This review found 22 issues worth fixing on rlicorp.com, 7 of them high impact, across 76 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.4 s793 msMay 9Oct 24864 ms
Show as table
DateReal-visitor load time (LCP)
May 9, 20261.3 s
May 16, 20261.3 s
May 23, 20261.3 s
May 30, 20261.3 s
Jun 6, 20261.2 s
Jun 13, 20261.2 s
Jun 20, 20261.2 s
Jun 27, 20261.2 s
Jul 4, 20261.2 s
Jul 11, 20261.2 s
Jul 18, 20261.2 s
Jul 25, 20261.2 s
Aug 1, 20261.2 s
Aug 8, 20261.2 s
Aug 15, 20261.2 s
Aug 22, 20261.2 s
Aug 29, 20261.2 s
Sep 5, 20261.2 s
Sep 12, 20261.1 s
Sep 19, 20261.0 s
Sep 26, 2026954 ms
Oct 3, 2026883 ms
Oct 10, 2026865 ms
Oct 17, 2026883 ms
Oct 24, 2026864 ms
Real-visitor tap response (INP)75th percentile, phones
86 ms78 msMay 9Oct 2480 ms
Show as table
DateReal-visitor tap response (INP)
May 9, 202680 ms
May 16, 202681 ms
May 23, 202683 ms
May 30, 202685 ms
Jun 6, 202684 ms
Jun 13, 202681 ms
Jun 20, 202680 ms
Jun 27, 202679 ms
Jul 4, 202679 ms
Jul 11, 202680 ms
Jul 18, 202679 ms
Jul 25, 202680 ms
Aug 1, 202680 ms
Aug 8, 202680 ms
Aug 15, 202680 ms
Aug 22, 202679 ms
Aug 29, 202679 ms
Sep 5, 202679 ms
Sep 12, 202679 ms
Sep 19, 202679 ms
Sep 26, 202679 ms
Oct 3, 202680 ms
Oct 10, 202681 ms
Oct 17, 202680 ms
Oct 24, 202680 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rlicorp.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rlicorp.com at 0.4 s0.4 s
  2. rlicorp.com at 0.8 s0.8 s
  3. rlicorp.com at 1.1 s1.1 s
  4. rlicorp.com at 1.5 s1.5 s
  5. rlicorp.com at 1.9 s1.9 s
  6. rlicorp.com at 2.3 s2.3 s
  7. rlicorp.com at 2.6 s2.6 s
  8. rlicorp.com at 3.0 s3.0 s

Speed

5 to fix62
  • Reduce unused JavaScript

    3.4 s · 555 KiB

    About 555 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.4 s faster on a phone.

  • Mobile performance score: 62

    62/100

    Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Intercom and Hotjar and others), adding 1.9 MB and 690 ms of main-thread time.

  • Google Tag Manager adds 175 ms

    175 ms

    Google Tag Manager costs a phone 175 ms of main-thread work and 306 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • website-files.com adds 103 ms

    103 ms

    website-files.com costs a phone 103 ms of main-thread work and 964 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    150 ms · 109 KiB

    5 images could be 109 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Reduce unused CSS

    150 ms · 61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.

  • Use efficient cache lifetimes

    150 ms · 40 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (40 KiB).

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 180 ms. During a long task the page ignores taps.

  • Render-blocking requests

    150 ms

    2 files block the first paint until they finish downloading. Deferring or inlining them could save about 150 ms.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

2 checks passed
  • Main-thread work: 1.6 s

    A phone's processor spends 1.6 s on main-thread work while loading, 913 ms of it running JavaScript. That is comfortably low.

  • Server response: 2 ms

    2 ms

    Your server sent the HTML in 2 ms, well inside Google's 600 ms guideline.

Core Web Vitals

5 to fix100
  • Largest Contentful Paint: 15.8 s

    15.8 s

    Your largest element takes 15.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Abstract shot of city buildings with RLI branding”.

  • Time to Interactive: 15.9 s

    15.9 s

    The page becomes fully interactive after 15.9 s. Good is under 3.8 s.

  • Speed Index: 5.2 s

    5.2 s

    Visually, the page fills in at 5.2 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Total Blocking Time: 275 ms

    275 ms

    Scripts block taps and scrolling for 275 ms in total while the page loads. Good is under 200 ms.

  • Tap response (INP) held steady for real visitors

    -1%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 80 ms to 80 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

8 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 0.9 s

    0.9 s

    Real visitors wait 0.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 78 ms

    78 ms

    Real visitors wait 78 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 0.9 s

    0.9 s

    Real visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 391 ms

    391 ms

    Real visitors wait 391 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 34% faster for real visitors

    -34%

    Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 1.3 s to 0.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0.042

    0.042

    The layout barely moves while loading (CLS 0.042, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 2.0 MB in 53 requests

    2.0 MB

    Your homepage downloads 2.0 MB in 53 requests on a phone: scripts 1.2 MB (26), fonts 511 KiB (4) and images 272 KiB (9). Under 2 MB keeps phones on slow connections fast.

  • About 0.6 g of CO₂ per visit

    0.57 g

    By the Sustainable Web Design model, a visit to your homepage emits about 0.57 g of CO₂e: 68.9 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

4 to fixGoogle 9193
  • 16 text elements with low contrast

    16 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • All page content should be contained by landmarks (9 elements)

    All page content should be contained by landmarks: 9 elements on the page fail this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (1 element).

2 checks passed
  • Every image has alt text

    All 11 images in the HTML carry an alt attribute.

  • 37 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 41 WCAG 2.2 A/AA and best-practice rules on the phone render: 37 passed and 4 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 10093
  • Structured data has 1 problem

    Structured data found (Organization) but with 1 problem, for example “Organization: url is not an absolute URL ("/")”.

  • No social preview image

    No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • 118 internal links, 15 external

    The homepage links to 118 pages on rlicorp.com and 15 external pages.

6 checks passed
  • Meta description: 151 characters

    Your meta description is 151 characters: “RLI provides specialty property & casualty insurance and surety bonds that help protect businesses, individuals and fam…”.

  • One H1 headline

    Your main headline reads: “A different kind of insurance experience”.

  • Title: 60 characters

    Your title is a healthy 60 characters: “RLI Insurance | Specialty Property & Casualty + Surety Bonds”.

  • Canonical URL set

    The canonical URL is https://www.rlicorp.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rlicorp.com/sitemap.xml.

AI search readiness

100
  • Opted out of AI training for 1 crawler

    robots.txt blocks GPTBot, which collect pages to train models. That's a legitimate choice and doesn't by itself stop the site appearing in AI answers, which the crawlers above handle.

4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 5 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (761 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rlicorp.com/llms.txt (3 KiB, 0 links), a plain-text guide to the site for AI tools.

Other pages

100
  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 84 found) and read each the way a search engine does.

7 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 2 small tap targets

    2 of 9 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix50
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 434 words of copy

    The homepage carries about 434 words of visible text.

2 checks passed
  • 3 calls to action

    The homepage has 3 calls to action, for example “Contact” and “Request Loss Runs”.

  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

1 to fix
  • 3 trackers load before any consent

    3

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager and Hotjar (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 20 cookies set on arrival

    20

    Opening the homepage sets 20 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 22 other companies contacted

    Loading the homepage contacts 22 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rlicorp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
Webflow
Analytics
Google Tag Manager
Hosting
Webflow

Company

Employees
1,159

Upkeep, stack, hiring and company data from programmable.info

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rlicorp.com website review: scores and fixes | Programmable