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rmc.com website review

Visit site (opens in a new tab)Reviewed 2 November 202637 issues · 80 checks

This review found 37 issues worth fixing on rmc.com, 15 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
7.8 s4.2 sMay 16Oct 317.4 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20265.0 s
May 23, 20264.9 s
May 30, 20264.8 s
Jun 6, 20264.8 s
Jun 13, 20264.6 s
Jun 20, 20264.7 s
Jun 27, 20265.0 s
Jul 4, 20265.2 s
Jul 11, 20265.0 s
Jul 18, 20264.7 s
Jul 25, 20264.7 s
Aug 1, 20264.7 s
Aug 8, 20265.1 s
Aug 15, 20265.5 s
Aug 22, 20265.7 s
Aug 29, 20265.7 s
Sep 5, 20265.8 s
Sep 12, 20265.7 s
Sep 19, 20265.6 s
Sep 26, 20265.3 s
Oct 3, 20265.3 s
Oct 10, 20265.9 s
Oct 17, 20266.1 s
Oct 24, 20267.1 s
Oct 31, 20267.4 s
Real-visitor tap response (INP)75th percentile, phones
114 ms85 msMay 16Oct 3194 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026102 ms
May 23, 2026100 ms
May 30, 2026104 ms
Jun 6, 2026103 ms
Jun 13, 2026106 ms
Jun 20, 2026108 ms
Jun 27, 2026108 ms
Jul 4, 2026110 ms
Jul 11, 202695 ms
Jul 18, 202691 ms
Jul 25, 202694 ms
Aug 1, 202688 ms
Aug 8, 202695 ms
Aug 15, 2026104 ms
Aug 22, 2026102 ms
Aug 29, 2026106 ms
Sep 5, 2026110 ms
Sep 12, 2026111 ms
Sep 19, 2026111 ms
Sep 26, 2026108 ms
Oct 3, 2026111 ms
Oct 10, 202699 ms
Oct 17, 202697 ms
Oct 24, 202699 ms
Oct 31, 202694 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rmc.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rmc.com at 0.4 s0.4 s
  2. rmc.com at 0.9 s0.9 s
  3. rmc.com at 1.3 s1.3 s
  4. rmc.com at 1.8 s1.8 s
  5. rmc.com at 2.2 s2.2 s
  6. rmc.com at 2.7 s2.7 s
  7. rmc.com at 3.1 s3.1 s
  8. rmc.com at 3.5 s3.5 s

Speed

11 to fix56
  • Reduce unused JavaScript

    3.3 s · 646 KiB

    About 646 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 3.3 s faster on a phone.

  • Render-blocking requests

    2.8 s

    29 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.8 s.

  • Improve image delivery

    600 ms · 3.1 MB

    9 images could be 3.1 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 600 ms faster on a phone.

  • Reduce unused CSS

    900 ms · 158 KiB

    About 158 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 900 ms faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Google CDN and Google Maps and others), adding 1.2 MB and 890 ms of main-thread time.

  • Mobile performance score: 56

    56/100

    Your mobile performance score is 56. Pages that score under 90 lose visitors before the first paint.

  • Use efficient cache lifetimes

    450 ms · 260 KiB

    18 files are served with short cache lifetimes, so returning visitors download them again (260 KiB).

  • Main-thread work: 3.0 s

    A phone's processor spends 3.0 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Google Tag Manager adds 247 ms

    247 ms

    Google Tag Manager costs a phone 247 ms of main-thread work and 311 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,935 HTML elements

    The page has 1,935 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Google Maps adds 129 ms

    129 ms

    Google Maps costs a phone 129 ms of main-thread work and 308 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 9 long tasks on the main thread

    9 long tasks block the main thread while loading, the longest for 149 ms. During a long task the page ignores taps.

  • Font display

    50 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).

  • Legacy JavaScript

    21 KiB

    Polyfills for old browsers add 21 KiB JavaScript that modern phones do not need.

  • Minify CSS

    6 KiB

    6 KiB could be saved by minifying CSS.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Duplicated JavaScript

    5 KiB

    5 KiB JavaScript is shipped twice across bundles.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 39 ms

    39 ms

    Your server sent the HTML in 39 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix0
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Real-user LCP: 5.8 s

    5.8 s

    Real visitors wait 5.8 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user CLS: 0.44

    0.44

    For real visitors the layout shifts by 0.44 (75th percentile). Good is under 0.1.

  • Real-user FCP: 5.3 s

    5.3 s

    Real visitors see the first content after 5.3 s (75th percentile). Good is under 1.8 s.

  • Largest Contentful Paint: 18.3 s

    18.3 s

    Your largest element takes 18.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Water-damage-box-image”.

  • Time to Interactive: 20.8 s

    20.8 s

    The page becomes fully interactive after 20.8 s. Good is under 3.8 s.

  • Speed Index: 9.6 s

    9.6 s

    Visually, the page fills in at 9.6 s (Speed Index). Good is under 3.4 s.

  • First Contentful Paint: 3.3 s

    3.3 s

    The first text or image appears after 3.3 s on a phone. Good is under 1.8 s.

  • Largest content (LCP) got 45% slower for real visitors

    +45%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 5.0 s to 7.4 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Real-user TTFB: 1.3 s

    1.3 s

    Real visitors wait 1.3 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 224 ms

    224 ms

    Scripts block taps and scrolling for 224 ms in total while the page loads. Good is under 200 ms.

  • 11 images without width and height

    11 images have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) held steady for real visitors

    -4%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 102 ms to 94 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

1 checks passed
  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix33
  • Page weight: 5.7 MB in 224 requests

    5.7 MB

    Your homepage downloads 5.7 MB in 224 requests on a phone: images 3.5 MB (44), scripts 1.6 MB (78) and stylesheets 270 KiB (29). Under 2 MB keeps phones on slow connections fast.

  • About 1.6 g of CO₂ per visit

    1.63 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.63 g of CO₂e: 195.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

5 to fixGoogle 9375
  • 1 text element with low contrast

    1 text element doesn't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • All page content should be contained by landmarks (1 element)

    All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.

  • Positive tabindex

    1 element has a tabindex above 0, which scrambles the keyboard order.

  • Elements with visible text labels do not have matching accessible names.

    Elements with visible text labels do not have matching accessible names. (35 elements).

1 checks passed
  • 9 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 12 WCAG 2.2 A/AA and best-practice rules on the phone render: 9 passed and 3 failed. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

1 to fixGoogle 9298
  • 8 links with vague text

    8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.

  • 99 internal links, 10 external

    The homepage links to 99 pages on rmc.com and 10 external pages.

8 checks passed
  • Meta description: 154 characters

    Your meta description is 154 characters: “RMC provides emergency restoration and remediation services for homes and commercial businesses. 24/7 disaster recovery…”.

  • One H1 headline

    Your main headline reads: “24/7 EmergencyRestoration Specialists”.

  • Title: 54 characters

    Your title is a healthy 54 characters: “24/7 Emergency Restoration & Remediation Company | RMC”.

  • Canonical URL set

    The canonical URL is https://rmc.com/.

  • Structured data in place

    Structured data found: BreadcrumbList, Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rmc.com/sitemap.xml.

AI search readiness

100
3 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • llms.txt published

    The site publishes https://rmc.com/llms.txt (115 KiB, 450 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 1 link to non-canonical URLs

    Your homepage links to 1 page by a URL that isn't its canonical one, for example https://rmc.com/services/homeless-cleanup, whose canonical is https://rmc.com/services/encampment-cleanup. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 38 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Every page has a meta description

    All 15 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

1 to fixGoogle 9292
  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 429 ()”.

  • 10 low-resolution images

    10 images are served at too low a resolution for sharp phone screens.

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix61
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • Local business without LocalBusiness data

    Your homepage shows a street address but no LocalBusiness JSON-LD, so Google and AI assistants have to guess your address, hours and phone from the page text.

  • A 13-field form

    Your longest form asks for 13 fields (1 required). Every extra field lowers completion.

  • Only about 33 words

    The homepage has only about 33 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No opening hours

    The homepage shows no opening hours. If customers visit or call, show when.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

4 checks passed
  • 12 calls to action

    The homepage has 12 calls to action, for example “Call: 1-800-400-5058”, “Contact Us” and “Learn More”.

  • Analytics in place

    Analytics detected: Google Tag Manager and Google Analytics.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 0 email links.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

Privacy and tracking

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

1 checks passed
  • No known trackers before consent

    No known advertising or analytics trackers load before a visitor clicks anything (measured from a US location before any click).

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rmc.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

CMS
WordPress
Framework
jQuery
Analytics
Google Analytics | Google Tag Manager
Hosting
WordPress.com

Company

Employees
490

Upkeep, stack, hiring and company data from programmable.info

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