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roborock.com.ru website review

Visit site (opens in a new tab)Reviewed 12 November 202645 issues · 84 checks

This review found 45 issues worth fixing on roborock.com.ru, 17 of them high impact, across 84 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
9.1 s2.0 sMay 23Nov 73.0 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20267.5 s
May 30, 20267.4 s
Jun 6, 20267.4 s
Jun 13, 20267.4 s
Jun 20, 20267.4 s
Jun 27, 20267.4 s
Jul 4, 20267.5 s
Jul 11, 20267.9 s
Jul 18, 20268.0 s
Jul 25, 20268.3 s
Aug 1, 20268.2 s
Aug 8, 20267.9 s
Aug 15, 20267.5 s
Aug 22, 20266.2 s
Aug 29, 20263.1 s
Sep 5, 20262.8 s
Sep 12, 20262.9 s
Sep 19, 20263.1 s
Sep 26, 20263.1 s
Oct 3, 20263.2 s
Oct 10, 20263.2 s
Oct 17, 20263.2 s
Oct 24, 20263.2 s
Oct 31, 20263.1 s
Nov 7, 20263.0 s
Real-visitor tap response (INP)75th percentile, phones
423 ms144 msMay 23Nov 7245 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026358 ms
May 30, 2026389 ms
Jun 6, 2026391 ms
Jun 13, 2026377 ms
Jun 20, 2026352 ms
Jun 27, 2026309 ms
Jul 4, 2026293 ms
Jul 11, 2026302 ms
Jul 18, 2026305 ms
Jul 25, 2026306 ms
Aug 1, 2026299 ms
Aug 8, 2026286 ms
Aug 15, 2026269 ms
Aug 22, 2026234 ms
Aug 29, 2026177 ms
Sep 5, 2026178 ms
Sep 12, 2026176 ms
Sep 19, 2026182 ms
Sep 26, 2026194 ms
Oct 3, 2026218 ms
Oct 10, 2026243 ms
Oct 17, 2026268 ms
Oct 24, 2026275 ms
Oct 31, 2026265 ms
Nov 7, 2026245 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of roborock.com.ru (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. roborock.com.ru at 0.7 s0.7 s
  2. roborock.com.ru at 1.4 s1.4 s
  3. roborock.com.ru at 2.0 s2.0 s
  4. roborock.com.ru at 2.7 s2.7 s
  5. roborock.com.ru at 3.4 s3.4 s
  6. roborock.com.ru at 4.1 s4.1 s
  7. roborock.com.ru at 4.8 s4.8 s
  8. roborock.com.ru at 5.4 s5.4 s

Speed

8 to fix55
  • Render-blocking requests

    2.2 s

    33 files block the first paint until they finish downloading. Deferring or inlining them could save about 2.2 s.

  • Improve image delivery

    150 ms · 8.8 MB

    12 images could be 8.8 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.

  • Mobile performance score: 55

    55/100

    Your mobile performance score is 55. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused JavaScript

    300 ms · 462 KiB

    About 462 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Use efficient cache lifetimes

    525 KiB

    21 files are served with short cache lifetimes, so returning visitors download them again (525 KiB).

  • Font display

    500 ms

    Web fonts hide text while they load. Setting font-display: swap shows text immediately (about 500 ms).

  • Google Tag Manager adds 346 ms

    346 ms

    Google Tag Manager costs a phone 346 ms of main-thread work and 549 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Main-thread work: 3.2 s

    A phone's processor spends 3.2 s on main-thread work while loading, 1.6 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Google Tag Manager, Yandex Metrica and Usercentrics CMP and others), adding 875 KiB and 488 ms of main-thread time.

  • 13 long tasks on the main thread

    13 long tasks block the main thread while loading, the longest for 159 ms. During a long task the page ignores taps.

  • Reduce unused CSS

    14 KiB

    About 14 KiB of CSS is downloaded but never applied on this page.

  • Legacy JavaScript

    12 KiB

    Polyfills for old browsers add 12 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

1 checks passed
  • Server response: 444 ms

    444 ms

    Your server sent the HTML in 444 ms, well inside Google's 600 ms guideline.

Core Web Vitals

12 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 21.1 s

    21.1 s

    The page becomes fully interactive after 21.1 s. Good is under 3.8 s.

  • Largest Contentful Paint: 5.2 s

    5.2 s

    Your largest element takes 5.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 7.6 s

    7.6 s

    Visually, the page fills in at 7.6 s (Speed Index). Good is under 3.4 s.

  • Real-user LCP: 2.7 s

    2.7 s

    Real visitors wait 2.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 201 ms

    201 ms

    Real visitors wait 201 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 2.1 s

    2.1 s

    Real visitors see the first content after 2.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 1.0 s

    1.0 s

    Real visitors wait 1.0 s for your server to start answering (75th percentile). Good is under 800 ms.

  • Total Blocking Time: 396 ms

    396 ms

    Scripts block taps and scrolling for 396 ms in total while the page loads. Good is under 200 ms.

  • First Contentful Paint: 2.3 s

    2.3 s

    The first text or image appears after 2.3 s on a phone. Good is under 1.8 s.

  • Cumulative Layout Shift: 0.147

    0.147

    The layout shifts by 0.147 while loading, so content jumps under the reader's thumb. Good is under 0.1.

  • 4 images without width and height

    4 images have no width and height attributes, so the layout jumps as each one loads.

3 checks passed
  • Real-user CLS: 0.01

    0.01

    For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 32% faster for real visitors

    -32%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 358 ms to 245 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest content (LCP) got 59% faster for real visitors

    -59%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 7.5 s to 3.0 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

Images and page weight

6 to fix19
  • Page weight: 15.1 MB in 322 requests

    15.1 MB

    Your homepage downloads 15.1 MB in 322 requests on a phone: images 12.9 MB (39), scripts 1.5 MB (170) and fonts 432 KiB (5). Under 2 MB keeps phones on slow connections fast.

  • 5 images over 500 KB

    5 images weigh 3.5 MB together. On a phone connection a single image that size takes seconds.

  • 13 images far larger than shown

    2.5 MB

    13 images are downloaded at several times the size a phone draws them, for example Mob_Roborock_F25_Pro_Turbo_ComboMPSPM.v989cea6521ff347c.jpg at 1,800 px wide, shown at 390 px. Resized copies would save about 2.5 MB.

  • 20 images in older formats

    20 images (6.0 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 5 images below the first screen load straight away

    5 images further down the page (1.7 MB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • An image on the first screen is lazy-loaded

    Mob_Roborock_F25_Pro_Turbo_ComboMPSPM.v989cea6521ff347c.jpg is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • About 4.3 g of CO₂ per visit

    4.28 g

    By the Sustainable Web Design model, a visit to your homepage emits about 4.28 g of CO₂e: 513.7 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

Accessibility

8 to fixGoogle 7888
  • Invalid ARIA attributes

    4 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 3 tap targets too small

    3 tap targets are too small or too close together to hit reliably with a finger.

  • 4 images without alt text

    4 images have no alt text, which hurts accessibility and image search.

  • [aria-*] attributes do not have valid values

    [aria-*] attributes do not have valid values (1 element).

  • Page should contain a level-one heading (1 element)

    Page should contain a level-one heading: 1 element on the page fails this check, rated moderate by axe-core.

  • Elements with role="dialog" or role="alertdialog" do not have accessible names.

    Elements with role="dialog" or role="alertdialog" do not have accessible names. (1 element).

  • 1 link without text

    1 visible link has no text or label, so screen readers cannot say where it goes.

1 checks passed
  • 46 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 51 WCAG 2.2 A/AA and best-practice rules on the phone render: 46 passed and 5 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 9281
  • No H1 headline

    There is no <h1>, so neither visitors nor Google get a clear main headline.

  • Title is short (29 characters)

    Your title is only 29 characters: “Roborock Russia Official Site”. Between 30 and 65 characters leaves room to say what you do and for whom.

  • Invalid hreflang

    Your hreflang tags are invalid, so Google may show the wrong language version.

  • 44 internal links, 5 external

    The homepage links to 44 pages on roborock.com.ru and 5 external pages.

6 checks passed
  • Meta description: 149 characters

    Your meta description is 149 characters: “Официальный сайт Roborock — роботы-пылесосы, вертикальные моющие и беспроводные пылесосы для эффективной уборки в вашем…”.

  • Canonical URL set

    The canonical URL is https://ru.roborock.com/.

  • Structured data in place

    Structured data found: Organization, WebPage and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://ru.roborock.com/sitemap_index.xml.

AI search readiness

1 to fix83
  • Organization data is thin (3 of 6 facts)

    Your Organization JSON-LD is missing sameAs (social profiles), description and contact details. These are the facts AI assistants use to describe a business and to tell it apart from others with a similar name.

  • No llms.txt

    There is no https://ru.roborock.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

1 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

Other pages

1 to fix95
  • 3 pages without an H1

    https://ru.roborock.com/category/robot-vacuums, https://ru.roborock.com/category/wet-dry-vacuums and https://ru.roborock.com/category/cordless-vacuum-cleaners have no <h1> headline, so visitors and search engines get no clear main topic.

  • 3 pages with very little text

    https://ru.roborock.com/category/robot-vacuums, https://ru.roborock.com/category/wet-dry-vacuums and https://ru.roborock.com/category/cordless-vacuum-cleaners have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 6 pages slow to respond

    https://ru.roborock.com/category/wet-dry-vacuums, https://ru.roborock.com/category/cordless-vacuum-cleaners, https://ru.roborock.com/pages/roborock-saros-20-flow, https://ru.roborock.com/pages/roborock-f25-ultra-steam-gen-2, https://ru.roborock.com/pages/roborock-saros-10r and https://ru.roborock.com/pages/roborock-f25-combo-series took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 29 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Every page has a meta description

    All 11 pages that loaded have a meta description.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

1 to fixGoogle 10093
  • 13 small tap targets

    13 of 25 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • Missing source maps

    Large scripts ship without source maps.

2 checks passed
  • No console errors

    No JavaScript errors were logged while the page loaded on a phone.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

5 to fix33
  • No call to action on the first screen

    On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.

  • No calls to action

    We found no call-to-action buttons or links (such as “Book a demo” or “Get a quote”) anywhere on the homepage.

  • No social proof

    No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.

  • No direct contact details

    No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.

  • Only about 45 words

    The homepage has only about 45 words of visible text; thin pages give Google and first-time buyers little to go on.

  • No form on the homepage

    There is no form on the homepage, so every lead has to click through to another page first.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

1 checks passed
  • Analytics in place

    Analytics detected: Google Tag Manager.

Privacy and tracking

  • 4 trackers load before any consent

    4

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager and Yandex Metrica (measured from a US location before any click). A consent tool (Usercentrics) is installed; check it blocks these until visitors agree where the law requires it.

  • 7 cookies set on arrival

    7

    Opening the homepage sets 7 cookies (measured from a US location before any click).

  • 18 other companies contacted

    Loading the homepage contacts 18 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

1 checks passed
  • Consent tool: Usercentrics

    A consent management tool (Usercentrics) loads with the page.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at roborock.com.ru, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Upkeep, stack and company

Stack

Framework
Nuxt
E-commerce
Shopify;Shopify Hong Kong Dollar;Shopify Plus
Analytics
Google Tag Manager
Hosting
Shopify

Upkeep, stack, hiring and company data from programmable.info

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