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rockingreen.com website review
Visit site (opens in a new tab)Reviewed 9 November 202632 issues · 84 checks
This review found 32 issues worth fixing on rockingreen.com, 10 of them high impact, across 84 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
85B- #13,392 of 97,212 reviewed websitesbeats 82%
- #8,210 of 52,848 online storesbeats 79%
- #7,975 of 47,901 Shopify storesbeats 78%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 1.1 s |
| May 30, 2026 | 1.0 s |
| Jun 6, 2026 | 1.1 s |
| Jun 13, 2026 | 1.1 s |
| Jun 20, 2026 | 1.1 s |
| Jun 27, 2026 | 1.1 s |
| Jul 4, 2026 | 1.1 s |
| Jul 11, 2026 | 1.1 s |
| Jul 18, 2026 | 1.1 s |
| Jul 25, 2026 | 1.2 s |
| Aug 1, 2026 | 1.2 s |
| Aug 8, 2026 | 1.2 s |
| Aug 15, 2026 | 1.3 s |
| Aug 22, 2026 | 1.2 s |
| Aug 29, 2026 | 1.2 s |
| Sep 5, 2026 | 1.2 s |
| Sep 12, 2026 | 1.2 s |
| Sep 19, 2026 | 1.3 s |
| Sep 26, 2026 | 1.4 s |
| Oct 3, 2026 | 1.4 s |
| Oct 10, 2026 | 1.5 s |
| Oct 17, 2026 | 1.4 s |
| Oct 24, 2026 | 1.4 s |
| Oct 31, 2026 | 1.3 s |
| Nov 7, 2026 | 1.2 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 86 ms |
| May 30, 2026 | 87 ms |
| Jun 6, 2026 | 87 ms |
| Jun 13, 2026 | 92 ms |
| Jun 20, 2026 | 95 ms |
| Jun 27, 2026 | 96 ms |
| Jul 4, 2026 | 96 ms |
| Jul 11, 2026 | 96 ms |
| Jul 18, 2026 | 94 ms |
| Jul 25, 2026 | 97 ms |
| Aug 1, 2026 | 99 ms |
| Aug 8, 2026 | 99 ms |
| Aug 15, 2026 | 108 ms |
| Aug 22, 2026 | 108 ms |
| Aug 29, 2026 | 113 ms |
| Sep 5, 2026 | 120 ms |
| Sep 12, 2026 | 120 ms |
| Sep 19, 2026 | 124 ms |
| Sep 26, 2026 | 127 ms |
| Oct 3, 2026 | 129 ms |
| Oct 10, 2026 | 130 ms |
| Oct 17, 2026 | 136 ms |
| Oct 24, 2026 | 137 ms |
| Oct 31, 2026 | 137 ms |
| Nov 7, 2026 | 132 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
4.4 s
8.7 s
13.1 s
17.5 s
21.8 s
26.2 s
30.6 s
35.0 s
Speed
Reduce unused JavaScript
2.1 s · 559 KiBAbout 559 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 2.1 s faster on a phone.
Main-thread work: 4.7 s
A phone's processor spends 4.7 s on main-thread work while loading, 1.7 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Improve image delivery
150 ms · 1.3 MB9 images could be 1.3 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 150 ms faster on a phone.
Mobile performance score: 62
62/100Your mobile performance score is 62. Pages that score under 90 lose visitors before the first paint.
8 third-party services on the page
8 third-party services load with your homepage (Clarity, Klaviyo and Google Tag Manager and others), adding 1.5 MB and 712 ms of main-thread time.
Reduce unused CSS
430 ms · 59 KiBAbout 59 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 430 ms faster on a phone.
Render-blocking requests
350 ms4 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
Klaviyo adds 125 ms
125 msKlaviyo costs a phone 125 ms of main-thread work and 312 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
rechargecdn.com adds 110 ms
110 msrechargecdn.com costs a phone 110 ms of main-thread work and 298 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
azurefd.net adds 53 ms
53 msazurefd.net costs a phone 53 ms of main-thread work and 321 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Use efficient cache lifetimes
150 ms · 57 KiB8 files are served with short cache lifetimes, so returning visitors download them again (57 KiB).
6 long tasks on the main thread
6 long tasks block the main thread while loading, the longest for 143 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Legacy JavaScript
19 KiBPolyfills for old browsers add 19 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
1 checks passed
Server response: 17 ms
17 msYour server sent the HTML in 17 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 13.7 s
13.7 sYour largest element takes 13.7 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Speed Index: 11.7 s
11.7 sVisually, the page fills in at 11.7 s (Speed Index). Good is under 3.4 s.
Time to Interactive: 16.2 s
16.2 sThe page becomes fully interactive after 16.2 s. Good is under 3.8 s.
Tap response (INP) got 55% slower for real visitors
+55%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 86 ms to 132 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
First Contentful Paint: 2.2 s
2.2 sThe first text or image appears after 2.2 s on a phone. Good is under 1.8 s.
Largest content (LCP) got 17% slower for real visitors
+17%Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.1 s to 1.2 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
7 checks passed
Passes Core Web Vitals for real visitors
Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).
Real-user LCP: 1.0 s
1.0 sReal visitors wait 1.0 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user INP: 122 ms
122 msReal visitors wait 122 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Real-user CLS: 0.01
0.01For real visitors the layout shifts by 0.01 (75th percentile). Good is under 0.1.
Real-user FCP: 0.9 s
0.9 sReal visitors see the first content after 0.9 s (75th percentile). Good is under 1.8 s.
Total Blocking Time: 146 ms
146 msScripts block the page for only 146 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.001
0.001The layout barely moves while loading (CLS 0.001, good is under 0.1).
Images and page weight
Page weight: 4.9 MB in 400 requests
4.9 MBYour homepage downloads 4.9 MB in 400 requests on a phone: images 1.7 MB (20), scripts 1.5 MB (98) and other files 1.5 MB (260). Under 2 MB keeps phones on slow connections fast.
1 image in older formats
1 image (139 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
About 1.4 g of CO₂ per visit
1.40 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.40 g of CO₂e: 168.2 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
24 text elements with low contrast
24 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 tap targets too small
3 tap targets are too small or too close together to hit reliably with a finger.
Scrollable region must have keyboard access (1 element)
Scrollable region must have keyboard access: 1 element on the page fails this check, rated serious by axe-core.
2 images without alt text
2 images have no alt text, which hurts accessibility and image search.
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)
Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.
Zoom is disabled
The viewport tag blocks pinch-zoom, which low-vision visitors rely on.
5 links without text
5 visible links have no text or label, so screen readers cannot say where they go.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.
1 checks passed
51 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 58 WCAG 2.2 A/AA and best-practice rules on the phone render: 51 passed and 7 failed. 3 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “OFFICIAL Rockin Green | Eco Friendly Cleaners | Cloth Diaper Detergent”.
No social preview image
No Open Graph image, so links shared on LinkedIn, Slack or Facebook show no preview picture.
2 links with vague text
2 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
1 link crawlers can't follow
1 link has no real href, so search engines can't follow it.
102 internal links, 11 external
The homepage links to 102 pages on rockingreen.com and 11 external pages.
6 checks passed
Meta description: 160 characters
Your meta description is 160 characters: “Cleaning products for families that care about their health and the planet. Baby-safe, biodegradable, phosphate-free, S…”.
One H1 headline
Your main headline reads: “Rockin Green”.
Canonical URL set
The canonical URL is https://rockingreen.com/.
Structured data in place
Structured data found: BreadcrumbList, FAQPage, Organization and WebSite.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rockingreen.com/sitemap.xml.
AI search readiness
4 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 5 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles) and description; contact details would complete it.
Text is in the HTML
Your server sends the page's text in the HTML (1,277 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rockingreen.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
2 pages share a meta description
https://rockingreen.com/collections/funk-rock-ammonia-bouncer and https://rockingreen.com/collections/intense-funk-laundry-detergent use the same meta description. A description written for each page earns more clicks.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 40 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
16 small tap targets
16 of 44 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
3 JavaScript errors while loading
3 errors were logged to the browser console while the page loaded, for example “Failed to load resource: the server responded with a status of 402 ()”.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 822 words of copy
The homepage carries about 822 words of visible text.
6 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Subscribe & Save 15%. Subscribe Now!” and “Shop All”.
23 calls to action
The homepage has 23 calls to action, for example “Subscribe & Save 15%. Subscribe Now!”, “SHOP NOW” and “SUBSCRIBE NOW”.
2 short forms
2 short forms (1 field at most) are right on the homepage.
Social proof on the page
Social proof on the homepage: 5 testimonial or review blocks and 1 trust badge.
Analytics in place
Analytics detected: Google Analytics and Microsoft Clarity.
Direct contact links
Visitors can reach you directly: 0 phone links and 1 email link.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
17 cookies set on arrival
17Opening the homepage sets 17 cookies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
35 other companies contacted
Loading the homepage contacts 35 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rockingreen.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 7 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Microsoft Clarity · Okendo · Freegifts · rechargecdn.com · bogos.io · useamp.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- E-commerce
- Shopify
- Analytics
- Google Analytics | Microsoft Clarity
- Hosting
- Shopify
Company
- Headquarters
- San Antonio
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 32 issues on rockingreen.com, including 15 speed issues and 4 SEO issues. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.