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rockinwellness.com website review
Visit site (opens in a new tab)Reviewed 8 November 202635 issues · 80 checks
This review found 35 issues worth fixing on rockinwellness.com, 11 of them high impact, across 80 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
79C- #48,542 of 106,944 reviewed websitesbeats 49%
- #31,913 of 60,372 online storesbeats 41%
- #30,621 of 55,069 Shopify storesbeats 38%
Closest competitors among Shopify stores
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 23, 2026 | 4.2 s |
| Jun 13, 2026 | 3.9 s |
| Jun 20, 2026 | 4.0 s |
| Jun 27, 2026 | 4.3 s |
| Jul 4, 2026 | 4.2 s |
| Jul 11, 2026 | 4.1 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.4 s |
| Aug 8, 2026 | 2.9 s |
| Aug 15, 2026 | 2.9 s |
| Aug 22, 2026 | 2.8 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 23, 2026 | 186 ms |
| Jun 13, 2026 | 131 ms |
| Jun 20, 2026 | 130 ms |
| Jun 27, 2026 | 150 ms |
| Jul 4, 2026 | 137 ms |
| Jul 11, 2026 | 138 ms |
| Jul 18, 2026 | 147 ms |
| Jul 25, 2026 | 148 ms |
| Aug 1, 2026 | 144 ms |
| Aug 8, 2026 | 138 ms |
| Aug 15, 2026 | 129 ms |
| Aug 22, 2026 | 129 ms |
| Aug 29, 2026 | 129 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.9 s
1.8 s
2.6 s
3.5 s
4.4 s
5.3 s
6.1 s
7.0 s
Speed
Reduce unused JavaScript
1.8 s · 1.6 MBAbout 1.6 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.8 s faster on a phone.
Improve image delivery
1.2 s · 257 KiB10 images could be 257 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.2 s faster on a phone.
8 third-party services on the page
8 third-party services load with your homepage (Klaviyo, PayPal and cloudfront.net and others), adding 2.8 MB and 933 ms of main-thread time.
Mobile performance score: 63
63/100Your mobile performance score is 63. Pages that score under 90 lose visitors before the first paint.
Reduce unused CSS
600 ms · 133 KiBAbout 133 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 600 ms faster on a phone.
Render-blocking requests
650 ms2 files block the first paint until they finish downloading. Deferring or inlining them could save about 650 ms.
Use efficient cache lifetimes
50 ms · 389 KiB16 files are served with short cache lifetimes, so returning visitors download them again (389 KiB).
Main-thread work: 3.6 s
A phone's processor spends 3.6 s on main-thread work while loading, 1.8 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.
Klaviyo adds 195 ms
195 msKlaviyo costs a phone 195 ms of main-thread work and 615 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
PayPal adds 170 ms
170 msPayPal costs a phone 170 ms of main-thread work and 394 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
cloudfront.net adds 148 ms
148 mscloudfront.net costs a phone 148 ms of main-thread work and 546 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google CDN adds 147 ms
147 msGoogle CDN costs a phone 147 ms of main-thread work and 366 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Google Tag Manager adds 119 ms
119 msGoogle Tag Manager costs a phone 119 ms of main-thread work and 408 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.
Legacy JavaScript
150 ms · 63 KiBPolyfills for old browsers add 63 KiB JavaScript that modern phones do not need. Google estimates it would make the page about 150 ms faster on a phone.
10 long tasks on the main thread
10 long tasks block the main thread while loading, the longest for 109 ms. During a long task the page ignores taps.
Font display
50 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 50 ms).
Minify CSS
12 KiB12 KiB could be saved by minifying CSS.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
1 checks passed
Server response: 8 ms
8 msYour server sent the HTML in 8 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Largest Contentful Paint: 12.8 s
12.8 sYour largest element takes 12.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.
Time to Interactive: 25.5 s
25.5 sThe page becomes fully interactive after 25.5 s. Good is under 3.8 s.
Speed Index: 13.3 s
13.3 sVisually, the page fills in at 13.3 s (Speed Index). Good is under 3.4 s.
Not enough real-visitor data yet
Chrome's UX Report (opens in a new tab) has too little real-visitor traffic for this site, so the figures here are lab measurements from Google's test phone on a throttled 4G connection.
5 checks passed
Tap response (INP) got 19% faster for real visitors
-19%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 186 ms to 129 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) got 29% faster for real visitors
-29%Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 4.2 s to 2.8 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Total Blocking Time: 191 ms
191 msScripts block the page for only 191 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.033
0.033The layout barely moves while loading (CLS 0.033, good is under 0.1).
First Contentful Paint: 1.1 s
1.1 sThe first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.
Images and page weight
Page weight: 5.3 MB in 384 requests
5.3 MBYour homepage downloads 5.3 MB in 384 requests on a phone: scripts 3.0 MB (106), other files 1.3 MB (224) and images 563 KiB (27). Under 2 MB keeps phones on slow connections fast.
4 images below the first screen load straight away
4 images further down the page (127 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.
About 1.5 g of CO₂ per visit
1.51 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.51 g of CO₂e: 180.6 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
2 checks passed
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
2 buttons without a name
2 buttons have no accessible name, so screen readers announce just “button”.
2 text elements with low contrast
2 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
Frames without titles
1 frame has no title, so screen-reader users cannot tell what it contains.
Malformed lists
Some lists contain elements other than list items, which screen readers announce wrongly.
All page content should be contained by landmarks (1 element)
All page content should be contained by landmarks: 1 element on the page fails this check, rated moderate by axe-core.
16 links without text
16 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Headings skip levels
Headings skip levels (h3 → h5), which makes the page harder to scan with a screen reader.
2 checks passed
Every image has alt text
All 26 images in the HTML carry an alt attribute.
47 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 54 WCAG 2.2 A/AA and best-practice rules on the phone render: 47 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
Title is long (69 characters)
Your title is 69 characters, so Google will cut it off around 60: “Rockin Wellness The Original Vegan Superfood Nutrition Protein Shakes”.
Meta description is long (267 characters)
Your meta description is 267 characters; Google truncates after about 160, so the end of your pitch is cut.
88 internal links, 28 external
The homepage links to 88 pages on rockinwellness.com and 28 external pages.
6 checks passed
One H1 headline
Your main headline reads: “Welcome to Rockin Wellness! Where Clean Nutrition Meets Real Life”.
Canonical URL set
The canonical URL is https://rockinwellness.com/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://rockinwellness.com/sitemap.xml.
AI search readiness
Parts of the site are closed to 3 AI crawlers
Your robots.txt lets ChatGPT search (OAI-SearchBot), Claude search (Claude-SearchBot) and Perplexity (PerplexityBot) read the homepage but closes other sections to them, so answers about those pages can't cite you.
3 checks passed
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (823 words), so crawlers that don't run JavaScript still read it.
llms.txt published
The site publishes https://rockinwellness.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.
7 checks passed
Linked pages load
14 pages of 15 loaded without an error (the rest turned automated requests away).
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 14 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 14 pages that loaded have a <title>.
Best practices
9 small tap targets
9 of 27 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 JavaScript errors while loading
2 errors were logged to the browser console while the page loaded, for example “Failed to load resource: net::ERR_CONNECTION_RESET”.
1 distorted image
1 image is displayed at the wrong aspect ratio, so it looks stretched or squashed.
1 checks passed
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No call to action on the first screen
On a phone, there is no call to action on the first screen: visitors have to scroll to find out what to do next.
Thin social proof
Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.
A 12-field form
Your longest form asks for 12 fields (0 required). Every extra field lowers completion.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
About 425 words of copy
The homepage carries about 425 words of visible text.
3 checks passed
19 calls to action
The homepage has 19 calls to action, for example “Place your order”, “Shop” and “Shop Chocolate Cacao”.
Analytics in place
Analytics detected: Google Tag Manager and Google Analytics.
Risk reducer mentioned
A guarantee or risk reducer (money-back, free trial, no credit card or similar) is mentioned on the page.
Privacy and tracking
7 trackers load before any consent
7Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Meta Pixel and 2 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.
25 cookies set on arrival
25Opening the homepage sets 25 cookies, 1 of them by other companies (measured from a US location before any click).
No consent tool detected
No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.
46 other companies contacted
Loading the homepage contacts 46 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rockinwellness.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Apps on your store
Your storefront loads 5 apps. Each one is code from another company running for your shoppers.
Apps your storefront loads
Klaviyo Email Marketing Sms · Instafeed · Zipify Oneclickupsell · stamped.io · rechargecdn.com
Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info
Upkeep, stack and company
Stack
- Framework
- jQuery
- E-commerce
- Shopify
- Analytics
- Google Analytics | Google Tag Manager
- Hosting
- Shopify
Company
- Headquarters
- Bellmore
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 35 issues on rockinwellness.com, including 16 speed issues, 2 SEO issues and 4 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.