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rodeotime.com website review

Visit site (opens in a new tab)Reviewed 9 November 202646 issues · 96 checks

This review found 46 issues worth fixing on rodeotime.com, 12 of them high impact, across 96 checks. The most urgent: reduce unused JavaScript. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
1.2 s1.1 sMay 16Oct 311.1 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20261.2 s
May 23, 20261.2 s
May 30, 20261.2 s
Jun 6, 20261.2 s
Jun 13, 20261.1 s
Jun 20, 20261.1 s
Jun 27, 20261.1 s
Jul 4, 20261.1 s
Jul 11, 20261.1 s
Jul 18, 20261.1 s
Jul 25, 20261.1 s
Aug 1, 20261.1 s
Aug 8, 20261.2 s
Aug 15, 20261.1 s
Aug 22, 20261.1 s
Aug 29, 20261.1 s
Sep 5, 20261.2 s
Sep 12, 20261.2 s
Sep 19, 20261.2 s
Sep 26, 20261.2 s
Oct 3, 20261.2 s
Oct 10, 20261.2 s
Oct 17, 20261.2 s
Oct 24, 20261.1 s
Oct 31, 20261.1 s
Real-visitor tap response (INP)75th percentile, phones
157 ms87 msMay 16Oct 31145 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 202695 ms
May 23, 202696 ms
May 30, 2026103 ms
Jun 6, 2026113 ms
Jun 13, 2026121 ms
Jun 20, 2026123 ms
Jun 27, 2026124 ms
Jul 4, 2026123 ms
Jul 11, 2026121 ms
Jul 18, 2026121 ms
Jul 25, 2026121 ms
Aug 1, 2026127 ms
Aug 8, 2026133 ms
Aug 15, 2026138 ms
Aug 22, 2026144 ms
Aug 29, 2026146 ms
Sep 5, 2026146 ms
Sep 12, 2026146 ms
Sep 19, 2026146 ms
Sep 26, 2026145 ms
Oct 3, 2026145 ms
Oct 10, 2026146 ms
Oct 17, 2026147 ms
Oct 24, 2026149 ms
Oct 31, 2026145 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rodeotime.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rodeotime.com at 0.4 s0.4 s
  2. rodeotime.com at 0.8 s0.8 s
  3. rodeotime.com at 1.1 s1.1 s
  4. rodeotime.com at 1.5 s1.5 s
  5. rodeotime.com at 1.9 s1.9 s
  6. rodeotime.com at 2.3 s2.3 s
  7. rodeotime.com at 2.6 s2.6 s
  8. rodeotime.com at 3.0 s3.0 s

Speed

12 to fix51
  • Reduce unused JavaScript

    4.8 s · 1.3 MB

    About 1.3 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 4.8 s faster on a phone.

  • Improve image delivery

    1.8 s · 858 KiB

    25 images could be 858 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 1.8 s faster on a phone.

  • 8 third-party services on the page

    8 third-party services load with your homepage (YouTube, zotabox.com and Shopify and others), adding 2.8 MB and 937 ms of main-thread time.

  • Mobile performance score: 51

    51/100

    Your mobile performance score is 51. Pages that score under 90 lose visitors before the first paint.

  • Reduce unused CSS

    450 ms · 229 KiB

    About 229 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.

  • YouTube adds 409 ms

    409 ms

    YouTube costs a phone 409 ms of main-thread work and 987 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Render-blocking requests

    300 ms

    3 files block the first paint until they finish downloading. Deferring or inlining them could save about 300 ms.

  • zotabox.com adds 233 ms

    233 ms

    zotabox.com costs a phone 233 ms of main-thread work and 530 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 6 long tasks on the main thread

    6 long tasks block the main thread while loading, the longest for 264 ms. During a long task the page ignores taps.

  • Main-thread work: 2.5 s

    A phone's processor spends 2.5 s on main-thread work while loading, 948 ms of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Shopify adds 110 ms

    110 ms

    Shopify costs a phone 110 ms of main-thread work and 956 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 1,836 HTML elements

    The page has 1,836 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Use efficient cache lifetimes

    150 ms · 91 KiB

    12 files are served with short cache lifetimes, so returning visitors download them again (91 KiB).

  • Minify JavaScript

    13 KiB

    13 KiB could be saved by minifying JavaScript.

  • Legacy JavaScript

    9 KiB

    Polyfills for old browsers add 9 KiB JavaScript that modern phones do not need.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 8 ms

    8 ms

    Your server sent the HTML in 8 ms, well inside Google's 600 ms guideline.

Core Web Vitals

7 to fix100
  • Largest Contentful Paint: 17.8 s

    17.8 s

    Your largest element takes 17.8 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Time to Interactive: 24.5 s

    24.5 s

    The page becomes fully interactive after 24.5 s. Good is under 3.8 s.

  • First Contentful Paint: 6.3 s

    6.3 s

    The first text or image appears after 6.3 s on a phone. Good is under 1.8 s.

  • Speed Index: 7.2 s

    7.2 s

    Visually, the page fills in at 7.2 s (Speed Index). Good is under 3.4 s.

  • Tap response (INP) got 54% slower for real visitors

    +54%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 95 ms to 145 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Total Blocking Time: 342 ms

    342 ms

    Scripts block taps and scrolling for 342 ms in total while the page loads. Good is under 200 ms.

  • 20 images without width and height

    20 images have no width and height attributes, so the layout jumps as each one loads.

  • Largest content (LCP) held steady for real visitors

    -7%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 1.2 s to 1.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

7 checks passed
  • Passes Core Web Vitals for real visitors

    Real Chrome users on phones pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)).

  • Real-user LCP: 1.6 s

    1.6 s

    Real visitors wait 1.6 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 129 ms

    129 ms

    Real visitors wait 129 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.00

    0.00

    For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.

  • Real-user FCP: 1.1 s

    1.1 s

    Real visitors see the first content after 1.1 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 510 ms

    510 ms

    Real visitors wait 510 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Cumulative Layout Shift: 0.037

    0.037

    The layout barely moves while loading (CLS 0.037, good is under 0.1).

Images and page weight

2 to fix69
  • Page weight: 5.0 MB in 222 requests

    5.0 MB

    Your homepage downloads 5.0 MB in 222 requests on a phone: scripts 2.3 MB (62), other files 1.2 MB (98) and images 1,019 KiB (32). Under 2 MB keeps phones on slow connections fast.

  • An image on the first screen is lazy-loaded

    RT_New_Original_Blur_mobile_CTA.webp is on the first screen but marked loading="lazy", so the browser waits before fetching it and the page looks finished later. Load it eagerly (and give it fetchpriority="high" if it is the main image).

  • 1 image in older formats

    1 image (352 KiB) is JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.

  • 2 images below the first screen load straight away

    2 images further down the page (44 KiB) download before anyone scrolls to them. Adding loading="lazy" lets the first screen load first.

  • About 1.4 g of CO₂ per visit

    1.43 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.43 g of CO₂e: 171.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

1 checks passed
  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

13 to fixGoogle 7784
  • 1 button without a name

    1 button has no accessible name, so screen readers announce just “button”.

  • 6 text elements with low contrast

    6 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • Scrollable region must have keyboard access (4 elements)

    Scrollable region must have keyboard access: 4 elements on the page fail this check, rated serious by axe-core.

  • <html> element must have a lang attribute (1 element)

    <html> element must have a lang attribute: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Banner landmark should not be contained in another landmark (1 element)

    Banner landmark should not be contained in another landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 15 form fields without a label

    15 form fields have no label, so screen readers announce an empty box and autofill guesses.

  • 5 links without text

    5 visible links have no text or label, so screen readers cannot say where they go.

  • No page language

    The <html> element has no lang attribute, so screen readers may read the page in the wrong voice and accent.

  • Headings should not be empty (2 elements)

    Headings should not be empty: 2 elements on the page fail this check, rated minor by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h4), which makes the page harder to scan with a screen reader.

1 checks passed
  • 45 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 57 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 12 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

4 to fixGoogle 9287
  • No structured data

    No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.

  • No social preview image

    No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.

  • No XML sitemap

    No XML sitemap at https://rodeotime.com/sitemap.xml, so Google discovers your pages only by following links.

  • 1 link with vague text

    1 link use generic text like “click here” or “learn more”, which tells Google nothing about the page behind it.

  • No X (Twitter) card tag

    No twitter:card tag. X falls back to Open Graph, which is incomplete here.

  • 85 internal links, 16 external

    The homepage links to 85 pages on rodeotime.com and 16 external pages.

5 checks passed
  • Meta description: 156 characters

    Your meta description is 156 characters: “You ain’t a cowboy without rodeo clothing, ol’ son! Get a Western t-shirt, cap, hoodie, and more rodeo apparel and Dale…”.

  • One H1 headline

    Your main headline reads: “Bull Guy T”.

  • Title: 52 characters

    Your title is a healthy 52 characters: “Rodeo Clothing | Dale Brisby Merch | Shop Rodeo Time”.

  • Canonical URL set

    The canonical URL is https://rodeotime.com/.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

AI search readiness

1 to fix88
  • No Organization structured data

    There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.

  • No llms.txt

    There is no https://rodeotime.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.

2 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,173 words), so crawlers that don't run JavaScript still read it.

Other pages

1 to fix95
  • 4 pages without a meta description

    https://rodeotime.com/collections/new-releases, https://rodeotime.com/collections/winter, https://rodeotime.com/collections/new-outerwear and https://rodeotime.com/collections/american-hats have no meta description, so Google writes the search snippet from whatever text it finds.

  • 2 pages slow to respond

    https://rodeotime.com/collections/caps and https://rodeotime.com/collections/tri-blends took over 3 s to send their HTML from our server.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 36 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    11 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 11 pages that loaded have a <title>.

Best practices

2 to fixGoogle 7391
  • 5 third-party cookies

    5 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Access to XMLHttpRequest at 'https://s3-us-west-2.amazonaws.com/da-restock/da-restock.css' from origin 'https://rodeoti…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

2 checks passed
  • Tap targets are thumb-sized

    39 of 41 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

3 to fix70
  • Thin social proof

    Social proof on the homepage: 6 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No analytics detected

    No analytics or tag manager detected in the HTML, so you can't measure whether any of these fixes work.

  • A 10-field form

    Your longest form asks for 10 fields (5 required). Every extra field lowers completion.

  • Phone number is not tap-to-call

    Your phone number appears as text but isn't a tel: link, so phone visitors can't tap to call.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 970 words of copy

    The homepage carries about 970 words of visible text.

  • Urgency cues

    The page uses urgency cues (a countdown or limited-time wording).

2 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Register”.

  • 9 calls to action

    The homepage has 9 calls to action, for example “Dale Brisby Coloring Book”, “Register” and “COLORING BOOK”.

Privacy and tracking

1 to fix
  • 5 trackers load before any consent

    5

    Before a visitor clicks anything, the page loads Google Analytics, Google Tag Manager, Meta Pixel, Microsoft Clarity and TikTok Pixel (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 15 cookies set on arrival

    15

    Opening the homepage sets 15 cookies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 30 other companies contacted

    Loading the homepage contacts 30 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rodeotime.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 6 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Judge Me Reviews · Forms · zotabox.com · amazonaws.com · chimpstatic.com · socialsnowball.io

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Hosting
Shopify

Company

Headquarters
Newcastle

Upkeep, stack, hiring and company data from programmable.info

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This review found 46 issues on rodeotime.com, including 19 speed issues, 4 SEO issues and 3 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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