Website review, no card needed
rogerscorp.com website review
Visit site (opens in a new tab)Reviewed 26 October 202639 issues · 84 checks
This review found 39 issues worth fixing on rogerscorp.com, 17 of them high impact, across 84 checks. The most urgent: improve image delivery. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
67DClosest competitors among reviewed websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 9, 2026 | 3.5 s |
| May 16, 2026 | 3.5 s |
| May 23, 2026 | 3.5 s |
| May 30, 2026 | 3.5 s |
| Jun 6, 2026 | 3.5 s |
| Jun 13, 2026 | 3.6 s |
| Jun 20, 2026 | 3.7 s |
| Jun 27, 2026 | 3.8 s |
| Jul 4, 2026 | 3.8 s |
| Jul 11, 2026 | 3.7 s |
| Jul 18, 2026 | 3.7 s |
| Jul 25, 2026 | 3.7 s |
| Aug 1, 2026 | 3.6 s |
| Aug 8, 2026 | 3.7 s |
| Aug 15, 2026 | 3.6 s |
| Aug 22, 2026 | 3.6 s |
| Aug 29, 2026 | 3.6 s |
| Sep 5, 2026 | 3.6 s |
| Sep 12, 2026 | 3.6 s |
| Sep 19, 2026 | 3.6 s |
| Sep 26, 2026 | 3.7 s |
| Oct 3, 2026 | 3.7 s |
| Oct 10, 2026 | 3.7 s |
| Oct 17, 2026 | 3.7 s |
| Oct 24, 2026 | 3.7 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 9, 2026 | 96 ms |
| May 16, 2026 | 95 ms |
| May 23, 2026 | 93 ms |
| May 30, 2026 | 93 ms |
| Jun 6, 2026 | 93 ms |
| Jun 13, 2026 | 95 ms |
| Jun 20, 2026 | 98 ms |
| Jun 27, 2026 | 104 ms |
| Jul 4, 2026 | 107 ms |
| Jul 11, 2026 | 105 ms |
| Jul 18, 2026 | 106 ms |
| Jul 25, 2026 | 103 ms |
| Aug 1, 2026 | 98 ms |
| Aug 8, 2026 | 100 ms |
| Aug 15, 2026 | 97 ms |
| Aug 22, 2026 | 98 ms |
| Aug 29, 2026 | 101 ms |
| Sep 5, 2026 | 100 ms |
| Sep 12, 2026 | 103 ms |
| Sep 19, 2026 | 102 ms |
| Sep 26, 2026 | 103 ms |
| Oct 3, 2026 | 103 ms |
| Oct 10, 2026 | 101 ms |
| Oct 17, 2026 | 96 ms |
| Oct 24, 2026 | 93 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
How it loaded on a phone
0.5 s
0.9 s
1.4 s
1.9 s
2.3 s
2.8 s
3.3 s
3.7 s
Speed
Improve image delivery
10.4 s · 2.6 MB7 images could be 2.6 MB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 10.4 s faster on a phone.
Use efficient cache lifetimes
2.0 s · 356 KiB19 files are served with short cache lifetimes, so returning visitors download them again (356 KiB).
Reduce unused JavaScript
1.2 s · 215 KiBAbout 215 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 1.2 s faster on a phone.
Render-blocking requests
1.1 s3 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.1 s.
Mobile performance score: 47
47/100Your mobile performance score is 47 (desktop: 66). Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.
Reduce unused CSS
450 ms · 94 KiBAbout 94 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 450 ms faster on a phone.
Font display
350 msWeb fonts hide text while they load. Setting font-display: swap shows text immediately (about 350 ms).
6 third-party services on the page
6 third-party services load with your homepage (Optanon, Google Tag Manager and Cloudflare CDN and others), adding 530 KiB and 257 ms of main-thread time.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 85 ms. During a long task the page ignores taps.
Legacy JavaScript
17 KiBPolyfills for old browsers add 17 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.1 s
A phone's processor spends 1.1 s on main-thread work while loading, 366 ms of it running JavaScript. That is comfortably low.
Server response: 48 ms
48 msYour server sent the HTML in 48 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user LCP: 4.3 s
4.3 sReal visitors wait 4.3 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.45
0.45For real visitors the layout shifts by 0.45 (75th percentile). Good is under 0.1.
Largest Contentful Paint: 21.2 s
21.2 sYour largest element takes 21.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “First slide”.
Time to Interactive: 21.4 s
21.4 sThe page becomes fully interactive after 21.4 s. Good is under 3.8 s.
Cumulative Layout Shift: 0.421
0.421The layout shifts by 0.421 while loading, so content jumps under the reader's thumb. Good is under 0.1.
Speed Index: 6.5 s
6.5 sVisually, the page fills in at 6.5 s (Speed Index). Good is under 3.4 s.
Real-user FCP: 2.8 s
2.8 sReal visitors see the first content after 2.8 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.4 s
1.4 sReal visitors wait 1.4 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
9 images without width and height
9 images have no width and height attributes, so the layout jumps as each one loads.
Tap response (INP) held steady for real visitors
-1%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' tap response (inp) went from 96 ms to 93 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Largest content (LCP) held steady for real visitors
+4%Over the last 25 four-week periods to 2026-10-24, real Chrome visitors' largest content (lcp) went from 3.5 s to 3.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
2 checks passed
Real-user INP: 89 ms
89 msReal visitors wait 89 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Total Blocking Time: 65 ms
65 msScripts block the page for only 65 ms while loading. Good is under 200 ms.
Images and page weight
3 images over 500 KB
3 images weigh 2.7 MB together. On a phone connection a single image that size takes seconds.
Page weight: 3.9 MB in 56 requests
3.9 MBYour homepage downloads 3.9 MB in 56 requests on a phone: images 3.3 MB (32), scripts 457 KiB (9) and other files 103 KiB (10). Under 2 MB keeps phones on slow connections fast.
7 images in older formats
7 images (3.1 MB) are JPEG, PNG or GIF. The same pictures as WebP or AVIF are usually much smaller at the same quality, and every current browser shows them.
1 image below the first screen load straight away
1 image further down the page (29 KiB) download before anyone scrolls to it. Adding loading="lazy" lets the first screen load first.
About 1.1 g of CO₂ per visit
1.11 gBy the Sustainable Web Design model, a visit to your homepage emits about 1.11 g of CO₂e: 133.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
1 checks passed
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
4 buttons without a name
4 buttons have no accessible name, so screen readers announce just “button”.
19 text elements with low contrast
19 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
3 images without alt text
3 images have no alt text, which hurts accessibility and image search.
6 links without text
6 visible links have no text or label, so screen readers cannot say where they go.
3 form fields without a label
3 form fields have no label, so screen readers announce an empty box and autofill guesses.
Alternative text of images should not be repeated as text (1 element)
Alternative text of images should not be repeated as text: 1 element on the page fails this check, rated minor by axe-core.
Headings skip levels
Headings skip levels (h3 → h5, h1 → h3 and h3 → h5), which makes the page harder to scan with a screen reader.
1 checks passed
45 automated accessibility rules passed
axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 45 passed and 5 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.
SEO
No structured data
No structured data (JSON-LD), so Google can't show rich results such as your logo, ratings or FAQs.
4 H1 headlines
There are 4 <h1> headlines (“ProCell® EV Firewall TB1000 Thermal Insulation Bo…”, “Elastomeric Insights, Delivered to Your Inbox” and “Optimizing PCB Designs Guidebook”). One clear main headline is easier for people and search engines.
No social preview image
No Open Graph image (also missing: og:title, og:description), so links shared on LinkedIn, Slack or Facebook show no preview picture.
No XML sitemap
No XML sitemap at https://www.rogerscorp.com/sitemap.xml, so Google discovers your pages only by following links.
8 links with vague text
8 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
No favicon declared
No favicon is declared in the HTML, so browser tabs and Google's mobile results may show a generic icon.
No X (Twitter) card tag
No twitter:card tag. X falls back to Open Graph, which is incomplete here.
265 internal links, 26 external
The homepage links to 265 pages on rogerscorp.com and 26 external pages.
4 checks passed
Meta description: 102 characters
Your meta description is 102 characters: “Rogers Corporation is a global leader in engineered materials to power, protect and connect our world.”.
Title: 44 characters
Your title is a healthy 44 characters: “Helping power, protect and connect our world”.
Canonical URL set
The canonical URL is https://www.rogerscorp.com/.
robots.txt in place
robots.txt is in place.
AI search readiness
No Organization structured data
There is no Organization (or LocalBusiness) JSON-LD, so search engines and AI assistants have no machine-readable facts about who runs the site: its name, logo, profiles and contact details.
No llms.txt
There is no https://www.rogerscorp.com/llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
2 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Text is in the HTML
Your server sends the page's text in the HTML (1,580 words), so crawlers that don't run JavaScript still read it.
Other pages
1 link to non-canonical URLs
Your homepage links to 1 page by a URL that isn't its canonical one, for example https://www.rogerscorp.com/tools, whose canonical is https://www.rogerscorp.com/Tools. Linking straight to the canonical URL saves crawlers a detour and keeps ranking signals on one address.
15 internal pages checked
We fetched 15 pages linked from your homepage (of 98 found) and read each the way a search engine does.
6 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
11 small tap targets
11 of 35 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
2 distorted images
2 images are displayed at the wrong aspect ratio, so they look stretched or squashed.
1 low-resolution image
1 image is served at too low a resolution for sharp phone screens.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Content and conversion
No social proof
No testimonials, customer logos, ratings or customer counts on the homepage: nothing tells a new visitor that others already trust you.
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 567 words of copy
The homepage carries about 567 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Learn More” and “Sign Up”.
13 calls to action
The homepage has 13 calls to action, for example “How to Order”, “Contact Us” and “Contact Investor Relations”.
1 short form
A short form (1 field at most) is right on the homepage, asking for an email.
Analytics in place
Analytics detected: Google Analytics.
Privacy and tracking
2 trackers load before any consent
2Before a visitor clicks anything, the page loads Google Analytics and Google Tag Manager (measured from a US location before any click). A consent tool (OneTrust) is installed; check it blocks these until visitors agree where the law requires it.
8 cookies set on arrival
8Opening the homepage sets 8 cookies (measured from a US location before any click).
7 other companies contacted
Loading the homepage contacts 7 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: OneTrust
A consent management tool (OneTrust) loads with the page.
Security, domain, email and software versions
The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rogerscorp.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.
Upkeep, stack and company
Stack
- Framework
- jQuery
- Analytics
- Google Analytics
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 39 issues on rogerscorp.com, including 18 speed issues, 6 SEO issues and 2 conversion gaps. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.