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rohner-socks.com website review

Visit site (opens in a new tab)Reviewed 6 November 202645 issues · 92 checks

This review found 45 issues worth fixing on rohner-socks.com, 18 of them high impact, across 92 checks. The most urgent: avoid multiple page redirects. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.6 s1.9 sMay 16Oct 311.9 s
Show as table
DateReal-visitor load time (LCP)
May 16, 20262.5 s
May 23, 20262.4 s
May 30, 20262.3 s
Jun 6, 20262.3 s
Jun 13, 20262.3 s
Jun 20, 20262.2 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20262.1 s
Jul 18, 20262.1 s
Jul 25, 20262.0 s
Aug 1, 20262.1 s
Aug 8, 20262.1 s
Aug 15, 20262.2 s
Aug 22, 20262.3 s
Aug 29, 20262.3 s
Sep 5, 20262.3 s
Sep 12, 20262.3 s
Sep 19, 20262.3 s
Sep 26, 20262.2 s
Oct 3, 20262.1 s
Oct 10, 20262.0 s
Oct 17, 20262.0 s
Oct 24, 20262.0 s
Oct 31, 20261.9 s
Real-visitor tap response (INP)75th percentile, phones
243 ms182 msMay 16Oct 31226 ms
Show as table
DateReal-visitor tap response (INP)
May 16, 2026202 ms
May 23, 2026202 ms
May 30, 2026206 ms
Jun 6, 2026204 ms
Jun 13, 2026203 ms
Jun 20, 2026202 ms
Jun 27, 2026198 ms
Jul 4, 2026202 ms
Jul 11, 2026202 ms
Jul 18, 2026196 ms
Jul 25, 2026193 ms
Aug 1, 2026189 ms
Aug 8, 2026202 ms
Aug 15, 2026213 ms
Aug 22, 2026212 ms
Aug 29, 2026212 ms
Sep 5, 2026209 ms
Sep 12, 2026207 ms
Sep 19, 2026212 ms
Sep 26, 2026219 ms
Oct 3, 2026227 ms
Oct 10, 2026233 ms
Oct 17, 2026234 ms
Oct 24, 2026236 ms
Oct 31, 2026226 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rohner-socks.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rohner-socks.com at 0.8 s0.8 s
  2. rohner-socks.com at 1.6 s1.6 s
  3. rohner-socks.com at 2.4 s2.4 s
  4. rohner-socks.com at 3.2 s3.2 s
  5. rohner-socks.com at 4.0 s4.0 s
  6. rohner-socks.com at 4.8 s4.8 s
  7. rohner-socks.com at 5.6 s5.6 s
  8. rohner-socks.com at 6.4 s6.4 s

Speed

17 to fix27
  • Avoid multiple page redirects

    9.0 s

    The page goes through 2 redirects before it starts loading, costing about 9.0 s. Link and advertise the final URL directly.

  • Reduce unused JavaScript

    5.3 s · 1.2 MB

    About 1.2 MB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 5.3 s faster on a phone.

  • Main-thread work: 16.8 s

    A phone's processor spends 16.8 s on main-thread work while loading, 7.0 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Mobile performance score: 27

    27/100

    Your mobile performance score is 27. Under 50 is Google's “poor” band: many phone visitors leave before the page is usable.

  • 8,259 HTML elements

    The page has 8,259 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • 8 third-party services on the page

    8 third-party services load with your homepage (Shopify, tt-srv.com and Google Tag Manager and others), adding 2.6 MB and 2.6 s of main-thread time.

  • Shopify adds 720 ms

    720 ms

    Shopify costs a phone 720 ms of main-thread work and 842 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Use efficient cache lifetimes

    721 KiB

    37 files are served with short cache lifetimes, so returning visitors download them again (721 KiB).

  • Minify JavaScript

    600 ms · 53 KiB

    53 KiB could be saved by minifying JavaScript.

  • Render-blocking requests

    600 ms

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 600 ms.

  • tt-srv.com adds 505 ms

    505 ms

    tt-srv.com costs a phone 505 ms of main-thread work and 60 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Google Tag Manager adds 422 ms

    422 ms

    Google Tag Manager costs a phone 422 ms of main-thread work and 508 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Improve image delivery

    300 ms · 150 KiB

    6 images could be 150 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.

  • 20 long tasks on the main thread

    20 long tasks block the main thread while loading, the longest for 417 ms. During a long task the page ignores taps.

  • Yotpo adds 283 ms

    283 ms

    Yotpo costs a phone 283 ms of main-thread work and 541 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Document request latency

    300 ms

    The HTML itself could arrive about 300 ms sooner: redirects, a slow server response or missing compression delay everything after it.

  • Kaltura Video Platform adds 234 ms

    234 ms

    Kaltura Video Platform costs a phone 234 ms of main-thread work and 563 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Legacy JavaScript

    67 KiB

    Polyfills for old browsers add 67 KiB JavaScript that modern phones do not need.

  • Reduce unused CSS

    61 KiB

    About 61 KiB of CSS is downloaded but never applied on this page.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

1 checks passed
  • Server response: 30 ms

    30 ms

    Your server sent the HTML in 30 ms, well inside Google's 600 ms guideline.

Core Web Vitals

9 to fix33
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • First Contentful Paint: 8.3 s

    8.3 s

    The first text or image appears after 8.3 s on a phone. Good is under 1.8 s.

  • Largest Contentful Paint: 17.2 s

    17.2 s

    Your largest element takes 17.2 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “1._August_Banner.jpg”.

  • Time to Interactive: 41.7 s

    41.7 s

    The page becomes fully interactive after 41.7 s. Good is under 3.8 s.

  • Speed Index: 12.3 s

    12.3 s

    Visually, the page fills in at 12.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 2.1 s

    2.1 s

    Scripts block taps and scrolling for 2.1 s in total while the page loads. Good is under 200 ms.

  • Real-user INP: 221 ms

    221 ms

    Real visitors wait 221 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user CLS: 0.13

    0.13

    For real visitors the layout shifts by 0.13 (75th percentile). Good is under 0.1.

  • 1 image without width and height

    1 image have no width and height attributes, so the layout jumps as each one loads.

  • Tap response (INP) got 14% slower for real visitors

    +14%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' tap response (inp) went from 202 ms to 226 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

5 checks passed
  • Real-user LCP: 1.9 s

    1.9 s

    Real visitors wait 1.9 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user FCP: 1.4 s

    1.4 s

    Real visitors see the first content after 1.4 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 433 ms

    433 ms

    Real visitors wait 433 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 21% faster for real visitors

    -21%

    Over the last 25 four-week periods to 2026-10-31, real Chrome visitors' largest content (lcp) went from 2.5 s to 1.9 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Cumulative Layout Shift: 0

    0

    The layout barely moves while loading (CLS 0, good is under 0.1).

Images and page weight

1 to fix70
  • Page weight: 7.0 MB in 770 requests

    7.0 MB

    Your homepage downloads 7.0 MB in 770 requests on a phone: scripts 3.3 MB (171), other files 1.6 MB (420) and images 1.1 MB (130). Under 2 MB keeps phones on slow connections fast.

  • About 2.0 g of CO₂ per visit

    1.99 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.99 g of CO₂e: 239.3 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

6 to fixGoogle 8391
  • Required ARIA attributes must be provided (1 element)

    Required ARIA attributes must be provided: 1 element on the page fails this check, rated critical by axe-core.

  • 20 text elements with low contrast

    20 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 8 tap targets too small

    8 tap targets are too small or too close together to hit reliably with a finger.

  • ARIA dialog and alertdialog nodes should have an accessible name (1 element)

    ARIA dialog and alertdialog nodes should have an accessible name: 1 element on the page fails this check, rated serious by axe-core.

  • 2 images without alt text

    2 images have no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (3 elements)

    All page content should be contained by landmarks: 3 elements on the page fail this check, rated moderate by axe-core.

  • Headings skip levels

    Headings skip levels (h1 → h3), which makes the page harder to scan with a screen reader.

1 checks passed
  • 55 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 62 WCAG 2.2 A/AA and best-practice rules on the phone render: 55 passed and 7 failed. 2 mores need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

2 to fixGoogle 9290
  • 4 H1 headlines

    There are 4 <h1> headlines (“”, “Die besten Rohner-Angebote gibt's nur hier.” and “3er Pack Casual - Rohner Custom”). One clear main headline is easier for people and search engines.

  • Meta description is long (210 characters)

    Your meta description is 210 characters; Google truncates after about 160, so the end of your pitch is cut.

  • 470 internal links, 9 external

    The homepage links to 470 pages on rohner-socks.com and 9 external pages.

6 checks passed
  • Title: 39 characters

    Your title is a healthy 39 characters: “Rohner Socks® | Offizieller Online-Shop”.

  • Canonical URL set

    The canonical URL is https://rohner-socks.com/.

  • Structured data in place

    Structured data found: Organization and WebSite.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://rohner-socks.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 4 of 6 facts

    Your Organization JSON-LD gives name, url, logo and sameAs (social profiles); description and contact details would complete it.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,712 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes /llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

3 to fix88
  • 1 page without a meta description

    /collections/rohner-fashion has no meta description, so Google writes the search snippet from whatever text it finds.

  • 3 pages share a meta description

    /collections/geschenkideen, /collections/r-heat and /collections/zubehoer use the same meta description. A description written for each page earns more clicks.

  • 8 pages without an H1

    /collections/all, /collections/bestseller, /collections/bundle, /collections/sale, /collections/secondlife and /products/3er-pack-casual-rohner-custom and 2 others have no <h1> headline, so visitors and search engines get no clear main topic.

  • 2 pages with very little text

    /collections/all and /collections/bestseller have under 150 words in the HTML. Thin pages rarely rank; if the text loads with JavaScript, crawlers that don't run it see even less.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 112 found) and read each the way a search engine does.

5 checks passed
  • Linked pages load

    All 15 pages we checked loaded without an error.

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 15 pages that loaded have a <title>.

Best practices

5 to fixGoogle 5469
  • 10 broken images

    10 images failed to load on a phone, for example https://rohner-socks.com/en-us?_su_rec=ICnPNTvCCpK5bSuk1MRHKMIt1ThSb0En1hWQEjmZKdSlLTkGhe-pbrMZ-B_llUWyaZCGgsmuQAOTngdyJolcSlCZJbo5sOZlqXyrhlex1DVyq15-PyuttDPhgGPIh9ddXb0UR_6ga07l2karGjgCxyaN2dvzGAGE2.

  • 47 small tap targets

    47 of 73 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.

  • 3 third-party cookies

    3 third-party cookies are set on load; browsers are restricting these, so whatever relies on them breaks.

  • Deprecated browser APIs

    The page uses 1 deprecated browser API that will stop working in future browsers (“Synchronous `XMLHttpRequest` on the main thread is deprecated because of its detrimental effects to…”).

  • 1 JavaScript error while loading

    1 error was logged to the browser console while the page loaded, for example “The Content-Security-Policy directive name 'dwin1.com' contains one or more invalid characters. Only ASCII alphanumeric…”.

  • Browser-reported issues

    Chrome logged issues while loading the page (“Cookie”).

1 checks passed
  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix92
  • Thin social proof

    Social proof on the homepage: 1 trust badge. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 1,745 words of copy

    The homepage carries about 1,745 words of visible text.

5 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “Learn more”.

  • 8 calls to action

    The homepage has 8 calls to action, for example “Rohner Shop”, “B2B Shop” and “Katalog Download”.

  • 5 short forms

    5 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager, Google Analytics and Microsoft Clarity.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 2 email links.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Google Ads, Google Analytics, Google Tag Manager, Klaviyo and Microsoft Ads and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 38 cookies set on arrival

    38

    Opening the homepage sets 38 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 57 other companies contacted

    Loading the homepage contacts 57 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rohner-socks.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 19 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Pandectes Gdpr · Yotpo Product Reviews · Zepto Product Personalizer · Langshop · Sa Variants · Selecty · Microsoft Clarity · Bm Country Blocker Ip Blocker · Klaviyo Email Marketing Sms · Starapps Variant Image · Analyzify Ga4 Ads Tracking · Swatch King · Gdpr Cookie Consent · Boostymark Regionblock · Forms · Sovendus App Rohnersocks · cloudfront.net · amazonaws.com · sealsubscriptions.com

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

E-commerce
Shopify
Analytics
Google Analytics | Google Tag Manager | Microsoft Clarity

Company

Headquarters
Balgach

Upkeep, stack, hiring and company data from programmable.info

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This review found 45 issues on rohner-socks.com, including 26 speed issues, 2 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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