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rogerximenez.com website review

Visit site (opens in a new tab)Reviewed 10 November 202635 issues · 90 checks

This review found 35 issues worth fixing on rogerximenez.com, 8 of them high impact, across 90 checks. The most urgent: render-blocking requests. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.

  1. Homepage
  2. Phone render
  3. Links and pages
  4. Google PageSpeed

Google PageSpeed Insights (opens in a new tab), mobile

Real-visitor load time (LCP)75th percentile, phones
2.7 s1.6 sMay 23Nov 71.7 s
Show as table
DateReal-visitor load time (LCP)
May 23, 20261.7 s
May 30, 20262.4 s
Jun 6, 20262.5 s
Jun 13, 20262.5 s
Jun 20, 20262.6 s
Jun 27, 20262.1 s
Jul 4, 20262.1 s
Jul 11, 20261.9 s
Jul 18, 20261.9 s
Jul 25, 20261.9 s
Aug 1, 20261.9 s
Aug 8, 20262.1 s
Aug 15, 20262.0 s
Aug 22, 20262.0 s
Aug 29, 20262.0 s
Sep 5, 20262.0 s
Sep 12, 20262.0 s
Sep 19, 20262.0 s
Sep 26, 20262.1 s
Oct 3, 20262.1 s
Oct 10, 20262.1 s
Oct 17, 20261.9 s
Oct 24, 20261.8 s
Oct 31, 20261.7 s
Nov 7, 20261.7 s
Real-visitor tap response (INP)75th percentile, phones
185 ms94 msMay 23Nov 7165 ms
Show as table
DateReal-visitor tap response (INP)
May 23, 2026104 ms
May 30, 2026131 ms
Jun 6, 2026145 ms
Jun 13, 2026154 ms
Jun 20, 2026168 ms
Jun 27, 2026148 ms
Jul 4, 2026138 ms
Jul 11, 2026162 ms
Jul 18, 2026147 ms
Jul 25, 2026154 ms
Aug 1, 2026146 ms
Aug 8, 2026120 ms
Aug 15, 2026113 ms
Aug 22, 2026112 ms
Aug 29, 2026129 ms
Sep 5, 2026128 ms
Sep 12, 2026123 ms
Sep 19, 2026150 ms
Sep 26, 2026154 ms
Oct 3, 2026169 ms
Oct 10, 2026174 ms
Oct 17, 2026170 ms
Oct 24, 2026166 ms
Oct 31, 2026169 ms
Nov 7, 2026165 ms

Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.

One score from every part of this review. How it works

Full-page screenshot of rogerximenez.com (phone) rendered by Google PageSpeed Insights

How it loaded on a phone

  1. rogerximenez.com at 0.8 s0.8 s
  2. rogerximenez.com at 1.7 s1.7 s
  3. rogerximenez.com at 2.5 s2.5 s
  4. rogerximenez.com at 3.4 s3.4 s
  5. rogerximenez.com at 4.2 s4.2 s
  6. rogerximenez.com at 5.0 s5.0 s
  7. rogerximenez.com at 5.9 s5.9 s
  8. rogerximenez.com at 6.7 s6.7 s

Speed

10 to fix79
  • Render-blocking requests

    1.5 s

    5 files block the first paint until they finish downloading. Deferring or inlining them could save about 1.5 s.

  • Main-thread work: 4.2 s

    A phone's processor spends 4.2 s on main-thread work while loading, 1.5 s of it running JavaScript. Above 2 s, taps and scrolls feel sluggish.

  • Reduce unused JavaScript

    300 ms · 720 KiB

    About 720 KiB of JavaScript is downloaded but never used on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • Mobile performance score: 79

    79/100

    Your mobile performance score is 79. Pages that score under 90 lose visitors before the first paint.

  • 8 third-party services on the page

    8 third-party services load with your homepage (algolia.com, Shopify and Google Tag Manager and others), adding 1.5 MB and 802 ms of main-thread time.

  • Use efficient cache lifetimes

    633 KiB

    40 files are served with short cache lifetimes, so returning visitors download them again (633 KiB).

  • Reduce unused CSS

    300 ms · 87 KiB

    About 87 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 300 ms faster on a phone.

  • algolia.com adds 202 ms

    202 ms

    algolia.com costs a phone 202 ms of main-thread work and 387 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • Shopify adds 178 ms

    178 ms

    Shopify costs a phone 178 ms of main-thread work and 424 KiB of downloads while your page loads. Loading it after the page is usable, or only on the pages that need it, takes that off the critical path.

  • 2,055 HTML elements

    The page has 2,055 HTML elements. Above 1,500, rendering and every interaction get slower on phones.

  • Duplicated JavaScript

    150 ms · 157 KiB

    157 KiB JavaScript is shipped twice across bundles. Google estimates it would make the page about 150 ms faster on a phone.

  • 8 long tasks on the main thread

    8 long tasks block the main thread while loading, the longest for 139 ms. During a long task the page ignores taps.

  • Legacy JavaScript

    62 KiB

    Polyfills for old browsers add 62 KiB JavaScript that modern phones do not need.

  • Improve image delivery

    7 KiB

    1 image could be 7 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen.

  • Chained critical requests

    Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.

  • Forced reflow

    Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.

  • Minify CSS

    3 KiB

    3 KiB could be saved by minifying CSS.

1 checks passed
  • Server response: 9 ms

    9 ms

    Your server sent the HTML in 9 ms, well inside Google's 600 ms guideline.

Core Web Vitals

8 to fix67
  • Fails Core Web Vitals for real visitors

    Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.

  • Time to Interactive: 18.1 s

    18.1 s

    The page becomes fully interactive after 18.1 s. Good is under 3.8 s.

  • Real-user CLS: 0.11

    0.11

    For real visitors the layout shifts by 0.11 (75th percentile). Good is under 0.1.

  • Tap response (INP) got 42% slower for real visitors

    +42%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' tap response (inp) went from 104 ms to 165 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • Largest Contentful Paint: 3.9 s

    3.9 s

    Your largest element takes 3.9 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image.

  • Speed Index: 4.3 s

    4.3 s

    Visually, the page fills in at 4.3 s (Speed Index). Good is under 3.4 s.

  • Total Blocking Time: 298 ms

    298 ms

    Scripts block taps and scrolling for 298 ms in total while the page loads. Good is under 200 ms.

  • 2 images without width and height

    2 images have no width and height attributes, so the layout jumps as each one loads.

7 checks passed
  • Real-user LCP: 1.7 s

    1.7 s

    Real visitors wait 1.7 s for the largest content to appear (75th percentile). Good is under 2.5 s.

  • Real-user INP: 170 ms

    170 ms

    Real visitors wait 170 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.

  • Real-user FCP: 1.0 s

    1.0 s

    Real visitors see the first content after 1.0 s (75th percentile). Good is under 1.8 s.

  • Real-user TTFB: 549 ms

    549 ms

    Real visitors wait 549 ms for your server to start answering (75th percentile). Good is under 800 ms.

  • Largest content (LCP) got 17% faster for real visitors

    -17%

    Over the last 25 four-week periods to 2026-11-07, real Chrome visitors' largest content (lcp) went from 1.7 s to 1.7 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).

  • First Contentful Paint: 1.1 s

    1.1 s

    The first text or image appears after 1.1 s, inside the 1.8 s “good” threshold.

  • Cumulative Layout Shift: 0.001

    0.001

    The layout barely moves while loading (CLS 0.001, good is under 0.1).

Images and page weight

1 to fix85
  • Page weight: 3.6 MB in 367 requests

    3.6 MB

    Your homepage downloads 3.6 MB in 367 requests on a phone: scripts 1.8 MB (157), other files 902 KiB (162) and images 381 KiB (17). Under 2 MB keeps phones on slow connections fast.

  • About 1.0 g of CO₂ per visit

    1.03 g

    By the Sustainable Web Design model, a visit to your homepage emits about 1.03 g of CO₂e: 123.1 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.

3 checks passed
  • Images use modern formats

    Every sizeable image is WebP, AVIF or SVG.

  • Images load when needed

    Images below the first screen wait until the visitor scrolls to them.

  • Images are sized for phones

    No image is downloaded at more than three times the size it is drawn on a phone.

Accessibility

8 to fixGoogle 7989
  • Invalid ARIA attributes

    24 elements use ARIA attributes their role does not allow, which confuses screen readers.

  • 3 text elements with low contrast

    3 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.

  • 1 image without alt text

    1 image has no alt text, which hurts accessibility and image search.

  • All page content should be contained by landmarks (117 elements)

    All page content should be contained by landmarks: 117 elements on the page fail this check, rated moderate by axe-core.

  • Document should not have more than one banner landmark (1 element)

    Document should not have more than one banner landmark: 1 element on the page fails this check, rated moderate by axe-core.

  • No main landmark

    The page has no <main> landmark, so screen-reader users cannot jump straight to the content.

  • Landmarks should have a unique role or role/label/title (i.e. accessible name) combination (1 element)

    Landmarks should have a unique role or role/label/title (i.e. accessible name) combination: 1 element on the page fails this check, rated moderate by axe-core.

  • 19 links without text

    19 visible links have no text or label, so screen readers cannot say where they go.

  • Headings skip levels

    Headings skip levels (h1 → h3 and h2 → h6), which makes the page harder to scan with a screen reader.

1 checks passed
  • 41 automated accessibility rules passed

    axe-core 4.13.0, the open-source engine behind most accessibility testing tools, ran 50 WCAG 2.2 A/AA and best-practice rules on the phone render: 41 passed and 9 failed. 1 more need a person to judge. Automated rules catch about a third of accessibility problems; the rest need manual testing.

SEO

3 to fixGoogle 8589
  • 2 H1 headlines

    There are 2 <h1> headlines (“The Perfect Belt” and “Give $75, Get $75”). One clear main headline is easier for people and search engines.

  • Structured data has 1 problem

    Structured data found (Organization, Store and WebSite) but with 1 problem, for example “WebSite: potentialAction.target is not an absolute URL ("https://www.rogerximenez.com/search?q={search_term_string}")”.

  • 12 links crawlers can't follow

    12 links have no real href, so search engines can't follow them.

  • 192 internal links, 12 external

    The homepage links to 192 pages on rogerximenez.com and 12 external pages.

6 checks passed
  • Meta description: 159 characters

    Your meta description is 159 characters: “Shop handcrafted men's belts made from full-grain leather. Expertly crafted for durability, style, and a perfect fit. E…”.

  • Title: 51 characters

    Your title is a healthy 51 characters: “Roger Ximenez Belts - Timeless Custom Belts for Men”.

  • Canonical URL set

    The canonical URL is https://www.rogerximenez.com/.

  • Open Graph tags complete

    Open Graph tags are complete, so shared links show a title, description and image.

  • robots.txt in place

    robots.txt is in place and points crawlers to your sitemap.

  • XML sitemap found

    Your XML sitemap is reachable at https://www.rogerximenez.com/sitemap.xml.

AI search readiness

100
4 checks passed
  • AI answer engines may read the site

    Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.

  • Organization data: 6 of 6 facts

    Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.

  • Text is in the HTML

    Your server sends the page's text in the HTML (1,064 words), so crawlers that don't run JavaScript still read it.

  • llms.txt published

    The site publishes https://www.rogerximenez.com/llms.txt (6 KiB, 8 links), a plain-text guide to the site for AI tools.

Other pages

1 to fix95
  • 2 pages without a meta description

    https://www.rogerximenez.com/blogs/news and https://www.rogerximenez.com/policies/shipping-policy have no meta description, so Google writes the search snippet from whatever text it finds.

  • 15 internal pages checked

    We fetched 15 pages linked from your homepage (of 69 found) and read each the way a search engine does.

6 checks passed
  • Linked pages load

    14 pages of 15 loaded without an error (the rest turned automated requests away).

  • Canonical URLs point to themselves

    No page we checked hands its ranking to a different URL.

  • Titles are unique

    Every page we checked has its own title.

  • Every page has an H1

    Each page we checked has a main headline.

  • No linked page is hidden from search

    None of the pages we checked carries a noindex tag.

  • Every page has a title

    All 14 pages that loaded have a <title>.

Best practices

2 to fixGoogle 9678
  • 1 broken image

    1 image failed to load on a phone, for example https://lantern.roeye.com/track.php?fingerprint=72b780b0-059d-430d-8454-69d19078f03c&referrer=&landingpage=https%3A%2F%2Fwww.rogerximenez.com%2F&useragent=Mozilla%2F5.0%20(iPhone%3B%20CPU%20iPhone%20O.

  • 3 JavaScript errors while loading

    3 errors were logged to the browser console while the page loaded, for example “Error: [@algolia/experiences] Resolver returned invalid JSON”.

2 checks passed
  • Tap targets are thumb-sized

    56 of 59 tappable elements near the top are at least 24 px.

  • Mobile viewport set

    The page declares a mobile viewport.

Content and conversion

1 to fix94
  • Thin social proof

    Social proof on the homepage: 28 testimonial or review blocks. Pairing it with named testimonials or customer logos makes it far more convincing.

  • No map or directions link

    There is no link to Google or Apple Maps. A directions link is one tap for a phone visitor.

  • No risk reducer

    No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.

  • About 755 words of copy

    The homepage carries about 755 words of visible text.

8 checks passed
  • Clear next step on the first screen

    On a phone, the first screen shows a clear next step: “SHOP BESPOKE LEATHER BELTS”.

  • 4 calls to action

    The homepage has 4 calls to action, for example “Join Influencer Program” and “SHOP BESPOKE LEATHER BELTS”.

  • 2 short forms

    2 short forms (1 field at most) are right on the homepage.

  • Analytics in place

    Analytics detected: Google Tag Manager and Amplitude.

  • Direct contact links

    Visitors can reach you directly: 2 phone links and 3 email links.

  • Opening hours shown

    Your opening hours are on the homepage.

  • Phone number on the homepage

    Your phone number is on the homepage as a tap-to-call link.

  • LocalBusiness structured data

    Your homepage describes the business with LocalBusiness JSON-LD, so search engines and AI assistants can read its address, hours and phone reliably.

Privacy and tracking

1 to fix
  • 8 trackers load before any consent

    8

    Before a visitor clicks anything, the page loads Amplitude, Google Ads, Google Analytics, Google Tag Manager and Klaviyo and 3 mores (measured from a US location before any click). No consent tool was detected. Visitors from the EU, UK and several US states must be asked first.

  • 24 cookies set on arrival

    24

    Opening the homepage sets 24 cookies, 1 of them by other companies (measured from a US location before any click).

  • No consent tool detected

    No known cookie consent tool loads with the page. Some sites build their own banner, and some only show one to visitors from the EU.

  • 44 other companies contacted

    Loading the homepage contacts 44 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.

Security, domain, email and software versions

The security, domain and email checks, software and plugin versions, and any app with a known security problem are visible only to people at rogerximenez.com, because details like these could help someone attack a site. Every review keeps them private, whatever they found.

Apps on your store

Your storefront loads 9 apps. Each one is code from another company running for your shoppers.

Apps your storefront loads

Awin Affiliate Marketing · Klaviyo Email Marketing Sms · Hulk Form Builder · Inbox · Smart Seo · 56071677a62720b5cde4241477474f626e61c35a · amazonaws.com · amplitude.com · cloudfront.net

Apps found in the homepage's code. Apps that only run in checkout or the admin aren't seen, and a headless storefront shows none. App data from programmable.info

Upkeep, stack and company

Stack

Framework
jQuery
E-commerce
Shopify
Analytics
Google Tag Manager | Amplitude
Hosting
Shopify

Company

Headquarters
Miami

Upkeep, stack, hiring and company data from programmable.info

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This review found 35 issues on rogerximenez.com, including 18 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.

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  • At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
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