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roller.software website review
Visit site (opens in a new tab)Reviewed 25 October 202622 issues · 94 checks
This review found 22 issues worth fixing on roller.software, 5 of them high impact, across 94 checks. The most urgent: fails Core Web Vitals for real visitors. Your full playbook turns these into prioritised fixes alongside reviews, competitors and channels.
Read the full growth playbook for ROLLER
- Homepage
- Phone render
- Links and pages
- Google PageSpeed
Google PageSpeed Insights (opens in a new tab), mobile
Site score
83BClosest competitors among SaaS websites
Compare side by sideShow as table
| Date | Real-visitor load time (LCP) |
|---|---|
| May 2, 2026 | 2.3 s |
| May 9, 2026 | 2.3 s |
| May 16, 2026 | 2.3 s |
| May 23, 2026 | 2.3 s |
| May 30, 2026 | 2.2 s |
| Jun 6, 2026 | 2.2 s |
| Jun 13, 2026 | 2.3 s |
| Jun 20, 2026 | 2.5 s |
| Jun 27, 2026 | 2.5 s |
| Jul 4, 2026 | 2.5 s |
| Jul 11, 2026 | 2.5 s |
| Jul 18, 2026 | 2.5 s |
| Jul 25, 2026 | 2.5 s |
| Aug 1, 2026 | 2.5 s |
| Aug 8, 2026 | 2.4 s |
| Aug 15, 2026 | 2.4 s |
| Aug 22, 2026 | 2.3 s |
| Aug 29, 2026 | 2.2 s |
| Sep 5, 2026 | 2.3 s |
| Sep 12, 2026 | 2.3 s |
| Sep 19, 2026 | 2.4 s |
| Sep 26, 2026 | 2.4 s |
| Oct 3, 2026 | 2.4 s |
| Oct 10, 2026 | 2.3 s |
| Oct 17, 2026 | 2.1 s |
Show as table
| Date | Real-visitor tap response (INP) |
|---|---|
| May 2, 2026 | 120 ms |
| May 9, 2026 | 121 ms |
| May 16, 2026 | 121 ms |
| May 23, 2026 | 122 ms |
| May 30, 2026 | 120 ms |
| Jun 6, 2026 | 117 ms |
| Jun 13, 2026 | 113 ms |
| Jun 20, 2026 | 113 ms |
| Jun 27, 2026 | 113 ms |
| Jul 4, 2026 | 115 ms |
| Jul 11, 2026 | 123 ms |
| Jul 18, 2026 | 129 ms |
| Jul 25, 2026 | 145 ms |
| Aug 1, 2026 | 163 ms |
| Aug 8, 2026 | 162 ms |
| Aug 15, 2026 | 162 ms |
| Aug 22, 2026 | 156 ms |
| Aug 29, 2026 | 146 ms |
| Sep 5, 2026 | 148 ms |
| Sep 12, 2026 | 148 ms |
| Sep 19, 2026 | 154 ms |
| Sep 26, 2026 | 155 ms |
| Oct 3, 2026 | 164 ms |
| Oct 10, 2026 | 175 ms |
| Oct 17, 2026 | 180 ms |
Chrome UX Report (opens in a new tab): real Chrome visitors over rolling 28-day periods.
One score from every part of this review. How it works
Speed
Mobile performance score: 76
76/100Your mobile performance score is 76 (desktop: 93). Pages that score under 90 lose visitors before the first paint.
Use efficient cache lifetimes
300 ms · 386 KiB47 files are served with short cache lifetimes, so returning visitors download them again (386 KiB).
Improve image delivery
300 ms · 308 KiB5 images could be 308 KiB smaller with modern formats (WebP or AVIF) and sizes that fit a phone screen. Google estimates it would make the page about 300 ms faster on a phone.
Render-blocking requests
350 ms12 files block the first paint until they finish downloading. Deferring or inlining them could save about 350 ms.
8 third-party services on the page
8 third-party services load with your homepage (Sentry, Hubspot and JSDelivr CDN and others), adding 322 KiB and 237 ms of main-thread time.
Reduce unused JavaScript
171 KiBAbout 171 KiB of JavaScript is downloaded but never used on this page.
Reduce unused CSS
150 ms · 14 KiBAbout 14 KiB of CSS is downloaded but never applied on this page. Google estimates it would make the page about 150 ms faster on a phone.
5 long tasks on the main thread
5 long tasks block the main thread while loading, the longest for 122 ms. During a long task the page ignores taps.
Legacy JavaScript
11 KiBPolyfills for old browsers add 11 KiB JavaScript that modern phones do not need.
Chained critical requests
Critical files load one after another instead of in parallel (3 chains). Preconnecting to key origins and preloading the hero image shortens the chain.
Forced reflow
Scripts make the browser recalculate the layout repeatedly while the page loads, which wastes processor time on phones.
2 checks passed
Main-thread work: 1.6 s
A phone's processor spends 1.6 s on main-thread work while loading, 688 ms of it running JavaScript. That is comfortably low.
Server response: 25 ms
25 msYour server sent the HTML in 25 ms, well inside Google's 600 ms guideline.
Core Web Vitals
Fails Core Web Vitals for real visitors
Real Chrome users on phones do not pass Google's Core Web Vitals on this page (28-day field data from the Chrome UX Report (opens in a new tab)). Google uses this in ranking.
Real-user INP: 838 ms
838 msReal visitors wait 838 ms for the page to respond to a tap (75th percentile). Good is under 200 ms.
Largest Contentful Paint: 5.3 s
5.3 sYour largest element takes 5.3 s to render on a phone. Google's threshold for “good” is 2.5 s. The largest element is the image “Mobile Online ticketing (1)”.
Time to Interactive: 8.9 s
8.9 sThe page becomes fully interactive after 8.9 s. Good is under 3.8 s.
Tap response (INP) got 47% slower for real visitors
+47%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' tap response (inp) went from 120 ms to 180 ms at the 75th percentile (Chrome UX Report (opens in a new tab) history).
Real-user FCP: 2.3 s
2.3 sReal visitors see the first content after 2.3 s (75th percentile). Good is under 1.8 s.
Real-user TTFB: 1.7 s
1.7 sReal visitors wait 1.7 s for your server to start answering (75th percentile). Good is under 800 ms.
First Contentful Paint: 2.1 s
2.1 sThe first text or image appears after 2.1 s on a phone. Good is under 1.8 s.
Speed Index: 3.7 s
3.7 sVisually, the page fills in at 3.7 s (Speed Index). Good is under 3.4 s.
Largest content (LCP) held steady for real visitors
-5%Over the last 25 four-week periods to 2026-10-17, real Chrome visitors' largest content (lcp) went from 2.3 s to 2.1 s at the 75th percentile (Chrome UX Report (opens in a new tab) history).
4 checks passed
Real-user LCP: 2.5 s
2.5 sReal visitors wait 2.5 s for the largest content to appear (75th percentile). Good is under 2.5 s.
Real-user CLS: 0.00
0.00For real visitors the layout shifts by 0.00 (75th percentile). Good is under 0.1.
Total Blocking Time: 99 ms
99 msScripts block the page for only 99 ms while loading. Good is under 200 ms.
Cumulative Layout Shift: 0.002
0.002The layout barely moves while loading (CLS 0.002, good is under 0.1).
Images and page weight
About 0.5 g of CO₂ per visit
0.49 gBy the Sustainable Web Design model, a visit to your homepage emits about 0.49 g of CO₂e: 58.4 kg a year at 10,000 visits a month. It scales with page weight, so every byte cut lowers it.
4 checks passed
Page weight: 1.7 MB in 71 requests
1.7 MBYour homepage downloads 1.7 MB in 71 requests on a phone: images 1.0 MB (25), scripts 452 KiB (20) and fonts 90 KiB (3). That is a lean page.
Images use modern formats
Every sizeable image is WebP, AVIF or SVG.
Images load when needed
Images below the first screen wait until the visitor scrolls to them.
Images are sized for phones
No image is downloaded at more than three times the size it is drawn on a phone.
Accessibility
37 tap targets too small
37 tap targets are too small or too close together to hit reliably with a finger.
5 text elements with low contrast
5 text elements don't have enough contrast against the background to read easily, especially outdoors on a phone.
1 checks passed
Every image has alt text
All 65 images in the HTML carry an alt attribute.
SEO
Title is long (70 characters)
Your title is 70 characters, so Google will cut it off around 60: “All-in-One Venue Management Software for Attractions | ROLLER Software”.
Meta description is long (165 characters)
Your meta description is 165 characters; Google truncates after about 160, so the end of your pitch is cut.
6 links with vague text
6 links use generic text like “click here” or “learn more”, which tells Google nothing about the page behind them.
107 internal links, 19 external
The homepage links to 107 pages on roller.software and 19 external pages.
6 checks passed
One H1 headline
Your main headline reads: “The platform powering 3,500+ thriving attractions”.
Canonical URL set
The canonical URL is https://www.roller.software/.
Structured data in place
Structured data found: Organization and WebSite.
Open Graph tags complete
Open Graph tags are complete, so shared links show a title, description and image.
robots.txt in place
robots.txt is in place and points crawlers to your sitemap.
XML sitemap found
Your XML sitemap is reachable at https://roller.software/sitemap.xml.
AI search readiness
No llms.txt
There is no /llms.txt, a short Markdown guide to your key pages for AI tools (llmstxt.org). It is optional and few AI tools read it yet, so treat it as a cheap extra.
3 checks passed
AI answer engines may read the site
Your robots.txt lets the crawlers behind ChatGPT search, Claude and Perplexity read the site and cite it in answers.
Organization data: 6 of 6 facts
Your Organization JSON-LD gives name, url, logo, sameAs (social profiles), description and contact details.
Text is in the HTML
Your server sends the page's text in the HTML (1,242 words), so crawlers that don't run JavaScript still read it.
Other pages
15 internal pages checked
We fetched 15 pages linked from your homepage (of 60 found) and read each the way a search engine does.
7 checks passed
Linked pages load
All 15 pages we checked loaded without an error.
Canonical URLs point to themselves
No page we checked hands its ranking to a different URL.
Every page has a meta description
All 15 pages that loaded have a meta description.
Titles are unique
Every page we checked has its own title.
Every page has an H1
Each page we checked has a main headline.
No linked page is hidden from search
None of the pages we checked carries a noindex tag.
Every page has a title
All 15 pages that loaded have a <title>.
Best practices
10 broken images
10 images failed to load on a phone, for example https://www.roller.software/.
4 small tap targets
4 of 15 tappable elements near the top of the page are smaller than 24 px, hard to hit with a thumb.
Deprecated browser APIs
The page uses 1 deprecated browser API that will stop working in future browsers (“Unload event listeners are deprecated and will be removed.”).
Missing source maps
Large scripts ship without source maps.
2 checks passed
No console errors
No JavaScript errors were logged while the page loaded on a phone.
Mobile viewport set
The page declares a mobile viewport.
Security and trust
No clickjacking protection
Neither X-Frame-Options nor a CSP frame-ancestors policy is set, so any site can embed yours in a frame.
1 link through redirect chains
1 link go through two or more redirects, for example https://my.roller.app/.
No Permissions-Policy
No Permissions-Policy header to switch off camera, microphone and location for embedded content.
No security.txt
There is no /.well-known/security.txt telling researchers how to report a security problem to you.
7 checks passed
Served over HTTPS
The homepage is served over HTTPS (roller.software).
Valid certificate (132 days left)
The certificate from Amazon · Amazon RSA 2048 M01 verifies for roller.software and is valid for another 132 days.
Content-Security-Policy set
A Content-Security-Policy is set, the main browser-side defence against injected scripts.
HSTS enabled
Strict-Transport-Security is set, so browsers always use https.
http:// redirects to https
http://roller.software redirects to the secure version.
HTTP/2 and HTTP/3
The server speaks HTTP/2 and advertises HTTP/3, so browsers load many files over one connection.
All 56 links work
All 56 links checked from your homepage (40 internal, 16 external) answered without errors.
Domain and trust
No CAA record
roller.software has no CAA record, so any certificate authority may issue a certificate for it. A CAA record naming your provider (for example letsencrypt.org) closes that door.
DNSSEC is off
roller.software's DNS answers are not signed. DNSSEC stops attackers forging them to send visitors or email elsewhere; most registrars switch it on in a click, though most sites still run without it.
2 checks passed
Domain is 11 years old
11 yearsroller.software was registered in Feb 2015 through Synergy Wholesale Accreditations Pty Ltd. An established domain carries more trust with email providers and search engines.
Registered until Feb 2027
roller.software is registered until Feb 2027.
Content and conversion
No direct contact details
No phone number or email link on the homepage, so ready-to-buy visitors have one fewer way to reach you.
No form on the homepage
There is no form on the homepage, so every lead has to click through to another page first.
No risk reducer
No guarantee or risk reducer (money-back, free trial, no credit card) is mentioned, which is often what tips a hesitant visitor.
About 769 words of copy
The homepage carries about 769 words of visible text.
4 checks passed
Clear next step on the first screen
On a phone, the first screen shows a clear next step: “Get started”.
17 calls to action
The homepage has 17 calls to action, for example “Pricing Strategy”, “Pricing” and “Contact sales”.
Social proof on the page
Social proof on the homepage: 24 customer or partner logos, a star rating, 7 trust badges and “3,500+ customers”.
Analytics in place
Analytics detected: Google Tag Manager and HubSpot.
Email authentication
Email authentication score: 85/100
Email authentication: SPF record 25 points, plus 15 when it ends in -all (10 for ~all); DMARC record 25, plus 25 for a reject policy (15 for quarantine); a DKIM key on a common selector 10.
3 checks passed
DMARC policy: quarantine
DMARC tells receivers to quarantine mail that fails authentication, and sends you reports.
SPF in place (~all)
An SPF record lists your sending servers and marks other mail as suspicious (~all): “v=spf1 include:_spf.google.com include:3375779.spf10.hubspotemail.net include:sendgrid.net include:hubspotemail.net ~all”.
DKIM signing found
A DKIM key is published (selector “s1”, “s2” and “hs1”), so receivers can verify mail really came from you.
Privacy and tracking
1 tracker load before any consent
1Before a visitor clicks anything, the page loads HubSpot (measured from a US location before any click). A consent tool (HubSpot cookie banner) is installed; check it blocks these until visitors agree where the law requires it.
2 cookies set on arrival
2Opening the homepage sets 2 cookies (measured from a US location before any click).
17 other companies contacted
Loading the homepage contacts 17 hosts run by other companies (fonts, scripts, analytics, ads), each of which sees the visitor's IP address.
1 checks passed
Consent tool: HubSpot cookie banner
A consent management tool (HubSpot cookie banner) loads with the page.
Upkeep, stack and company
No signs of neglect in what was checked: the copyright year, CMS and plugin versions, and jQuery.
Stack
- CMS
- HubSpot
- Framework
- Tailwind CSS
- Analytics
- Google Tag Manager
Hiring
- Hiring
- 18 open roles
- Teams
- GTM (8), Tech (6), Finance (1)
- Job board
- greenhouse
Upkeep, stack, hiring and company data from programmable.info
Go beyond the website
What your $25 Growth Playbook adds
This review found 22 issues on roller.software, including 13 speed issues, 3 SEO issues and 1 conversion gap. That is the website alone. The full Growth Playbook pairs these findings with what your customers say in public reviews and communities and what your closest competitors do better, then turns everything into at least 20 prioritised ideas, each with the evidence behind it, a step-by-step playbook, a metric and an owner.
- 28 research agents read your site, reviews, competitors, communities and public filings
- Customer review mining (G2, Capterra, Trustpilot and more) and voice-of-pain analysis in your buyers’ own words
- Competitor intelligence with battlecards for your closest rivals
- Ideal customer profile, buyer segments and buying-stage funnel
- Ranked channels, outreach sequences and content angles
- Live Reddit threads where buyers ask for what you sell, with draft replies
- Earned media and PR openings
- At least 20 ideas with evidence, a step-by-step playbook, metric, owner, effort and impact, grouped into this week, this quarter, big bets and wildcards, plus a 30/60/90-day roadmap
- PDF, Markdown, CSV, Notion and Linear exports, and a shareable page your team can track progress on
- Refresh the playbook later to see what changed
14-day money-back guarantee: not happy for any reason, email us within 14 days and we refund in full.